RAÍCES AFUERA. PERFORMANCE CYCLE X ART MADRID'25

Art Madrid celebrates twenty years of contemporary art from March 5 to 9, 2025, at the Galería de Cristal of the Palacio de Cibeles. During Art Week, it becomes an exhibition platform for national and international galleries and artists. In this edition, with the aim of providing a space for artists working in the realm of performance art, the fair presents Raíces Afuera, a performance cycle that explores notions of belonging and the need for rootedness in a contemporary world marked by fragmentation, displacement, and disconnection. Positioned within the fair as a critical and reflective space, the project challenges the individual’s relationship with their environment, community, and sense of identity.

PERFORMANCE: VOY RASPANDO LA HOJA Y LA VOZ. BY VALENTINA ALVARADO MATOS

March 7 | 19:00h. Galería de Cristal of the Palacio de Cibeles.

Propiedades de una esfera paralela. Double Projection 16mm. 2020. Valentina Alvarado Matos.

voy raspando la hoja y la voz is a piece that merges image, text, and sound to create a sensory and conceptual journey through the memory of the landscape. Here, the voice becomes a fragmented narrative, a thread weaving together personal memories while reflecting on how landscapes shift, transform, and reconfigure over time and space. The journey, far from being linear, unfolds as a passage between the tangible and the symbolic, blurring the boundaries between the physical place and the language that describes it. The work also explores how certain territories are represented, described, or distorted from different perspectives, questioning dominant narratives. The space being explored is not just a territory, a garden, a park, or a forest—it is also a linguistic construction, a space reimagined through language. The piece invites us to reconsider the borders between the physical and the symbolic, between the real and the narrated.

Notas y apariciones. Notebook. 2021/2024. Valentina Alvarado Matos.

ABOUT VALENTINA ALVARADO MATOS

Valentina Alvarado Matos (Maracaibo, Venezuela, 1986) is an artist who explores the moving image with a critical eye towards diaspora, landscape and gesture. Her work has been exhibited in important spaces such as Artium, LIAF Biennial, IFF Rotterdam, Punto de Vista, Ambulante, Loop, Cinemateca Madrid, among others. She has been a resident at Hangar, La Escocesa, Cultura. Resident, LIFT Toronto and Matadero.

In 2024 she presents his work in Barcelona with Carlos Vasquez Mendez in the other here at La Capella and full face at La Virreina Centro de la Imagen. In addition to her artistic practice, she has taught at institutions such as Massana, Eina, Universitat de Barcelona, La Universidad del Zulia, LAV, CC Albareda, EICTV in Cuba, among others. Her films are included in the catalogues of distributors such as Light Cone, XCèntric and Hamaca, and her work has been included in the book Remains-Tomorrow Themes in Contemporary Latin American Abstraction by Cecilia Fajardo-Hill.

Valentina Alvarado Matos works in a variety of media, with an emphasis on the tactile qualities of film, and focuses on the materiality and fragmentation of the image. She is interested in how materials leave traces of time and memory. Film and ceramics, the disciplines in which she works, require manual processes that take time and patience, such as manipulating spools, kneading clay, or cutting and splicing strips of film. These deliberate methods contrast with rapid production, and both craft and film are closely linked to tactile gestures and processes in their conceptual and formal approaches. Collage occupies a central place in his work, allowing him to superimpose fragments of images and materials to explore and deconstruct symbolic meanings, particularly around diasporic identity, landscape and belonging. Superimposition is not only a technique in her studio, but also a narrative method that establishes dialogues between the landscape and the body, the personal and the political, the macro and the micro.

Liquitex at Art Madrid'25: Breaking Creative Boundaries

Since 1955, Liquitex has been synonymous with evolution, innovation, and pushing boundaries in the world of art. With an unwavering passion for creativity, it has supported artists from all disciplines, providing them with the necessary tools to transform their imagination into reality. Its commitment to art and experimentation has made it the brand of choice for those seeking the highest quality and expressive freedom in their work.

LQX.Brand equity. Acrilic Gouache product in use.

Unlimited innovation and creativity

Liquitex has revolutionized the world of acrylics by offering products that combine technology, versatility, and a spectrum of vibrant colors. Since the invention of the first water-based acrylic paint, the brand has continued to innovate with high-performance formulas, developed to give artists the greatest control over their creations. Each product is designed to stimulate artistic boldness and allow every work to come to life with intensity and limitless expression.

LQX. Brand equity. Basics fluid lifestyle.

More than just materials, a source of inspiration

The Just Imagine philosophy of Liquitex encourages creators to challenge boundaries and explore the infinite potential of their imagination. It’s not just about paints, but tools designed to unleash creativity. Each brushstroke with Liquitex represents an opportunity to break the mold, experiment, and express art without limits.

LQX Brand equity. Sophie Derrick painting on canvas

Just Imagine: The freedom to create

Liquitex invites artists to ask themselves: what would you create if you knew anything was possible? With the Just Imagine initiative, the brand encourages leaving limitations behind and exploring new forms of expression. This concept reinforces its mission to celebrate creative boldness and provide every artist with the means to bring their vision to life without restrictions.

Liquitex paints and tools are not just materials, but catalysts for limitless imagination. With each stroke, each color blend, and every experiment on the canvas, a world of possibilities unfolds. Creativity knows no boundaries, and with Liquitex, artists can dare to explore unknown territories and bring their most innovative ideas to life.

LQX. Brand equity. Inks lifestyle.

Liquitex: Empowering emerging talent

As part of its commitment to art and innovation, Liquitex joins Art Madrid'25 as the sponsor of Open Booth x Universidad Nebrija, a platform designed to support emerging talent. Through this collaboration, Liquitex provides materials and support to young artists, offering them a space to experiment and present their works in a professional setting.

The highlight project of this edition, Bajotierras/Sobrenubes (DEL OSO, UN PELO), led by artist and professor Luis Gárciga Romay, explores the interaction between urban and natural environments. Thanks to Liquitex, the participants have access to the best tools to freely and expressively bring their ideas to life, proving that art is a vehicle for limitless transformation.

At Art Madrid 2025, Liquitex strengthens its commitment to the artistic community by supporting initiatives that foster exploration and emerging talent. Its presence at this event reaffirms its role as a catalyst for new ideas and projects, demonstrating that art knows no boundaries. Whether you're an established artist or an emerging creator, the invitation is open: dare to explore, imagine, and transform reality with Liquitex. Because when the only limit is imagination, everything is possible.

LQX. Brand equity. heavy body product in use.

ABOUT LIQUITEX

The world-leading professional acrylic brand Liquitex joins Art Madrid'25 as a sponsor, driven by its commitment to empower artists and support contemporary creation through the second edition of Open Booth x Universidad Nebrija. For this reason, in the 20th edition of the fair, it reinforces its mission to help everyone experience their own creative energy, inviting them to imagine and tell stories through art. The American brand Liquitex is celebrating its recently received B Corp Certification, which not only allows it to join and be part of a global community of companies with a common goal but also marks an achievement that undoubtedly represents and highlights the brand's long-term commitments. These commitments include artistic excellence, sustainability, social responsibility through the support of various communities (artists, workers, and local groups), and transparency in its business model. Liquitex will continue to work tirelessly every day on new projects and product development. Remaining true to its principles of innovation and quality, the brand seeks to be a driver of positive change in society and for the environment, leaving a more positive impact on the future of all.