LECTURAS CURATED WALKTHROUGHS X ART MADRID'25

Art Madrid'25 presents Lecturas. Curated Walkthroughs X Art Madrid'25, a cultural mediation initiative aimed at bringing the public closer to the artworks displayed at the fair. Through guided tours led by art historians and cultural communicators Eugenia Tenenbaum and Clara González Freyre de Andrade, different perspectives on contemporary creation and its relevance in today's society will be explored. Each thematic tour will include a selection of ten works, with a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation.

These guided visits will allow attendees to interact directly with the curators, enriching their connection with the pieces and the artists' visions. With this second edition, Lecturas reinforces Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.

Each thematic tour will include a selection of ten works, accompanied by a curatorial discourse that will facilitate the understanding and appreciation of contemporary art beyond mere contemplation. These guided visits will allow attendees to interact directly with the curators, enriching their connection with the artworks and the artists' vision.

With this second edition, Lecturas: Curated Walkthroughs X Art Madrid'25 strengthens Art Madrid's commitment to the dissemination and understanding of contemporary art, offering an immersive experience that expands reception channels and attracts new audiences.

CENTER AND PERIPHERY: TENSIONS AND DIALOGUES IN CONTEMPORARY ART. CURATED WALKTHROUGHS BY EUGENIA TENENBAUM.

If language often operates through binomials that lose both strength and meaning when isolated from their context and semantic counterparts, so does thought. To what extent are we aware of the notions of “center” and “periphery” when approaching artistic discourses and cultural trends? Can we subvert the canonical by prioritizing and privileging everything that has been expelled from the center, without falling into the same hierarchies we aim to avoid? Are the discussions about center and periphery, about what is considered “own” and what is understood as “other,” already exhausted? Through this tour, Eugenia Tenenbaum explores alternative ways to engage in a conversation about contemporary art, with the aim of reconsidering cultural signifiers in search of new meanings, constructing new paths for analysis and interpretation of cultural environments, and proposing a new mental urbanism tailored to the tensions between these two concepts.

SELECTION OF ARTISTS AND GALLERIES:

Brenda Cabrera — Collage Habana. Francisco Mayor Maestre — Galería Aurora Vigil-Escalera. Mico Rabuñal — Galería Aurora Vigil-Escalera. Tadanori Yamaguchi — Galería Aurora Vigil-Escalera. Idoia Cuesta — Galería Arancha Osoro. Mária Svarbová — Galería Bat Alberto Cornejo. Jan Schüler — 3 Punts Galería. Samuel Salcedo — 3 Punts Galería. Francesca Poza — Alba Cabrera Gallery. Marta Sánchez Luengo — Galería María Aguilar. Sun Pei-Mao — Yiri Arts. Tiffany Alfonseca — Galería OOA. Miska Mohammed — Galería OOA. Núria Torres — Inéditad Gallery.

ABOUT EUGENIA TENENBAUM

Art historian specialized in gender perspective, Eugenia Tenenbaum is dedicated to cultural dissemination and art criticism on social media, primarily Instagram and Patreon. As a communicator, she also works by giving guided tours, lectures, and workshops on art, feminism, and the impact of gender relations on the creation, reception, and dissemination of artistic production at conferences, universities, schools, museums, and other spaces. In 2022, she published her first book, La mirada inquieta, an essay on art, and in April 2023, her first work of fiction, Las mujeres detrás de Picasso.

Eugenia Tenenbaum. Image courtesy of the curator.

FROM THE MARGINS. TOWARD THE CONSTRUCTION OF A NEW ART HISTORY. CURATED WALKTHROUGHS BY CLARA GONZÁLEZ FREYRE DE ANDRADE

Art history is also the history of its absences. For centuries, the official artistic narrative was built upon a canon that determined which artists, styles, and discourses deserved to be remembered. In this way, women, racialized individuals, and artists whose creative concepts challenged this discourse were systematically excluded from the official narrative. Their art, however, never ceased to exist on the margins.

Today, those voices no longer only inhabit the edges but claim the spaces they should have historically occupied. This tour proposes to explore those who, from this historical periphery – whether geographical, social, and/or conceptual – redefine traditional artistic creation, looking toward the future. A tour made up of works that question the boundaries between the political and the aesthetic, addressing issues such as gender, identity, and memory. Beyond being “beautiful” (an adjective historically linked to art), the selected works are presented as tools for change, capable of opening dialogues, challenging preconceived notions, and proposing alternative ways of inhabiting the world.

SELECTION OF ARTISTS AND GALLERIES:

Albert Bonet — Inéditad Gallery. Veljko Vučković — Aria Art Gallery. Tiffany Alfonseca — OOA Gallery. Khalid El Bekai — Galería Espiral. Brenda Cabrera — Collage Habana. Lara Padilla — 3 Punts Galería. Katharina Arndt — Ting Ting Art Space. Antonio Ovejero — CLC Arte. Gemma Alpuente — Canal Gallery. Carolina Bazo — O Art Project.

ABOUT CLARA GONZÁLEZ FREYRE DE ANDRADE

Clara González Freyre de Andrade is an art historian with a master's degree in Criticism and Cultural Communication. Better known as Claramore, she is currently dedicated to cultural dissemination, gaining recognition for her presence on social media platforms such as Instagram, TikTok, and YouTube. Through her work, she aims to contribute to the democratization of art and the construction of a more inclusive discipline, giving visibility to historically oppressed groups and applying a gender perspective to her outreach. In this regard, she has published her first book, Un Van Gogh en el salón (Temas de hoy, 2024), which approaches the history of art in an engaging and approachable way, yet with a critical edge that invites reflection. Additionally, she has collaborated with media outlets such as El Grito (El Confidencial), El Orden Mundial, Muy Historia, and Yorokobu, offers museum tours, and regularly participates in conferences at various institutions.

Clara González Freyre de Andrade. Image courtesy of the curator.

ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.

Art Madrid'25. Photo by Lucas Amillano.

Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.

Art Madrid'25. Photo by Lucas Amillano.

The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.

Art Madrid'25. Photo by Lucas Amillano.

After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.

Art Madrid'25. Photo by Lucas Amillano.

One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.

Art Madrid'25. Photo by Lucas Amillano.

PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.

Art Madrid'25. Photo by Lucas Amillano.

For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.

Art Madrid'25. Photo by Lucas Amillano.

COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.

Art Madrid'25. Photo by Lucas Amillano.

The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.

Art Madrid'25. Photo by Lucas Amillano.

AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.

Art Madrid'25. Photo by Lucas Amillano,

ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.

Art Madrid'25. Photo by Lucas Amillano.

Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.

See you at Art Madrid'26!