Art Madrid'25 – DIALOGA CIUDAD. PARALLEL PROGRAM TERRITORY CITY. ART MADRID'25

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DIALOGA CIUDAD. PARALLEL PROGRAM TERRITORY CITY. ART MADRID'25*

Dialoga Ciudad is an initiative that forms part of the parallel program of Art Madrid’25. Curated in collaboration with CRU, this project of poetic actions in the city aims to transform the urban environment into an artistic stage, integrating itinerant poetry as a vehicle that turns public spaces into platforms for reflection and interaction. Through ephemeral interventions in strategic points of the city, participants will explore the potential of poetry as a tool for emotional and social communication. This project highlights the role of art as a catalyst for meaningful dialogues within the urban fabric, redefining the relationship between citizens and their surroundings.

Lucas, Pez Mago, Celia BSoul, Ajo, and Peru Saizprez will traverse the city with performative interventions that invite reflection on contemporary artistic practices. Their journey will take them to key cultural landmarks in the capital, where encounters with passersby will evolve into poetic dialogue..


Lucas. Pez Mago. Courtesy of the artist.


Lucas. Pez Mago

Street Poetic Action with Pez Mago

Location: Plaza de Pedro Zerolo. Chueca. Madrid Centro, 28004 Madrid.

Time: 12:00 - 13:00h


Standing on a chair in the middle of the street, Pez Mago transforms into the spokesperson of the words born from his two poetry books, Esto antes tenía música (This Used to Have Music) and A la velocidad del deseo (At the Speed of Desire). With an old brass megaphone in hand, he projects poetry into the open air, without barriers or filters, letting the vibration of the moment be the guide. He recites verses that reflect the essence of his being, both from his poems and the lyrics of some of his songs, stripped of musical accompaniment, making the word the only bridge between the soul and the crowd.

This poetic act can be performed either by looking directly at the passersby, challenging them to connect with the echo of his words, or by gazing up at the sky, adopting the posture of a street preacher offering his truth to the wind, like someone casting a seed without knowing if it will germinate. The street is his stage, the megaphone his amplified voice, and the passersby are involuntary witnesses of an action aimed at awakening something deep inside each one.

The purpose is not only to share poetry but to create an ephemeral moment, an atmosphere filled with intentions, emotions, and reflections, where each step of the passersby can be touched by the power of words, even if only for an instant.


ABOUT THE ARTIST

Pez Mago is the artistic name of Lucas Álvarez de Toledo (Madrid, 1971). He has performed on all five continents over the last twenty years, particularly in Argentina, Colombia, Mexico, Chile, Uruguay, Costa Rica, Nicaragua, Peru, Brazil, Panama, Germany, Italy, Equatorial Guinea, Kenya... In 2018, he received the Piero Ciampi Award for Best International Artist. He was also a musician and instrumentalist in the band Depedro for five years (2010-2015), performing in Europe, the United States, China, South Korea, Australia, and New Zealand.

Pez Mago has released eleven albums since 2000 and has also published two poetry books: Esto antes tenía música (2015), A la velocidad del deseo (2018), and a travel book titled El mundo también se dobla (2016). Over these twenty years of touring, he has played over 1,500 concerts in small cafes and alternative theaters. He has combined his career as a live musician with other important roles, such as being an author. His songs (both lyrics and music) have been performed by a variety of artists, many of whom are far removed from him musical style: Depedro and Leiva recorded "Noche Oscura," Malú and Melendi recorded "Amigo," Sergio Dalma recorded "Con la boca por delante," Raphael recorded "Qué tendrá que ver," Clara Montes recorded "Luna," and so on.


Celia BSoul. Courtesy of the artist.


Celia BSoul

A body is a city

Place: Plaza de Pedro Zerolo. Chueca. Madrid Centro, 28004 Madrid.

Time: 13:00-14:00h


A body is a city presents a poetic journey through the imagery of intimacy and violence, exploring the line that separates cities from bodies, and imagining bodies as cities through which other elements pass, generating an impact in their wake, altering their structure, and building an "architecture of damage and memory."

This performance incorporates poems from the book Ciudad de los otros (Ed. La Imprenta), published in 2023, along with a cappella songs, engaging in dialogue with the space and its passersby. The piece revolves around a question: what differentiates a city from a body, and if our bodies are cities, how do we remain safe from the violence that comes from both outside and within them?


ABOUT THE ARTIST

Celia Fernández Escobar (Celia Bsoul) is a journalist, rapper, and poet from Madrid, whose work merges rap and poetry, addressing gender issues from an intimate perspective. She has released her album Estacciones and several singles and collaborations, exploring the bridges between both genres. Currently, she is working on her EP Pobre dios, focused on the imagery of violence. She has participated in festivals such as VOCIFERIO (Valencia), La Noche de los Libros (Madrid), FELISA (Cantabria), and Ruby Sessions (Dublin), among others. Her first book, Ciudad de los otros, was published in 2023 with the La Imprenta publishing house, presenting a multidisciplinary proposal that combines poetry and dance.

In addition to her artistic career, Celia was a finalist for the II Premio Poesía Viva in 2021 and has been published in various anthologies, such as Última poesía crítica. Jóvenes poetas en tiempos de colapso (Lastura Ediciones) and in the Nayagua magazine. In 2023, she participated as a text creator and performer in the stage proposal Antes que caiga la noche, a contemporary reinterpretation of The Iliad through hip hop culture. Her career also includes content creation for public television programs and films, as well as teaching rap and poetry with a gender perspective in workshops.


Ajo y Peru Saizprez.Courtesy of the artists.


Ajo and Peru Saizprez

Crossing the Traveler with a Poem. A reading of their own micro-poems on the street, interacting with the public and inviting them to read some verses.

Location: Plaza de Pedro Zerolo. Chueca. Madrid Centro, 28004 Madrid.

Time: 16:30-18:30h


The activity Crossing the Traveler with a Poem consists of a performative reading by poets Ajo and Peru Saizprez at Plaza de Pedro Zerolo, Chueca, with a maximum duration of two hours and a short intermission. Unlike conventional readings, this proposal directly involves passersby, who can voluntarily participate in a sensory and immersive experience. Each person who accepts the challenge will choose a poem and allow the poet to approach their ear to whisper it verse by verse. As the words travel through their mind, the poem will be processed internally and then emerge once more, this time spoken aloud by the volunteer, sharing it with the rest of the audience.

Before participating, each person will receive a detailed explanation of the dynamics and sign an authorization acknowledging the risk of being transformed by poetry. This intervention seeks to turn words into a living experience, blurring the boundary between spectator and protagonist, while exploring the power of poetry to penetrate, resonate, and transform those who hear it.


ABOUT THE ARTISTS


Peru Saizprez. Courtesy of the artist.


Peru Saizprez (Lima, Peru), poet and performer born in Lima, has developed his career in Europe, standing out with books such as Sexo Satélite and Un Corazón con Pelos. Co-author of theatrical works, he conceives his readings as concerts without music, bringing poetry to unexpected spaces. He is the creator of Universal Poem, an infinite poem with over 60,000 verses, and co-founder of the POETAS festival, which since 2006 has been spreading poetry beyond traditional formats. In 2025, he will publish his fifth book with Arrebato Libros.


AJO. Courtesy of the artist.


AJO, a key figure of Madrid's counterculture, transitioned from experimental music to micropoetry, exploring wordplay as a way of life. She directed the Yuxtaposiciones and Experimentaclub festivals at La Casa Encendida in Madrid for over a decade and has published several volumes of Micropoemas, becoming one of the most widely read poets in Spain. Her poetry has graced stages worldwide alongside musicians such as Julieta Venegas and Judit Farrés. A cultural agitator and underground figure, she continues to seek the essence of absolute brevity in her poetic creation.



With the support of


ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!