Art Madrid'24 – PERFORMANCE STAND, BY ME. ESTEL BOADA

Estel Boada. Courtesy of the artist.

INTERCESSIONS. PERFORMANCE CYCLE X TARA FOR WOMEN



Art Madrid celebrates its 19th edition from March 6 to 10, 2024 at the Galería de Cristal of the Palacio de Cibeles. During the Art Week, Art Madrid becomes an exhibition platform for national and international galleries and artists. With the intention of creating a space of expression for emerging artists, our fair has joined forces with the Tara For Women Foundation, which, in its mission to empower and strengthen talented women, becomes a collaborator of Art Madrid's renewed Parallel Program with the Performance Cycle: Intercessions X Tara For Women.

PERFORMANCE STAND, BY ME. ESTEL BOADA


Saturday - March 8 - 19:00h. Galería de Cristal of the Palacio de Cibeles.



They say that in order to succeed, a stand has to be well located, innovative, tidy, have a good, clean and clear image, we can't let it go unnoticed, it has to stand out from the competition, generate curiosity and space for personal interaction. Well, after 19 years, the perfect stand has arrived, he doesn't know it yet, but it has been an exclusive creation to stand out at the fair.

Performance of Pfff Historia d'una Fitball. Documentation. 2023.

His name is Stanley, he is 19 years old and he is... human.

Stand, by Me is a performance that wants to address the responsibility and the position of an art fair stand in an ironic and burlesque way.

"Stanley", our main character, created to live and die at the fair, doesn't know what the outside is, but he knows all about the strengths and weaknesses of this mobile architecture.

Unlike his family made of plasterboard, wood, glass and PVC, Stanley is human matter and therefore feels different from the rest. He tries to be like the rest of the stands: smooth, straight, monotonous, silent... But it is impossible, he has to understand that his strength is his uniqueness.

Through a corporal and vocal exploration, she finds the way to express herself and communicate with others, generating curiosity, empathy and humor.

Stand, By Me. Documentation. 2024.



ABOUT THE ARTIST

ESTEL BOADA. Mataró, Barcelona, 1991

Estel Boada is a multifaceted artist who addresses past, present and future issues in an ironic and burlesque way. Trained in Fine Arts, her work includes design, drawing, performance, among others... After studying Fine Arts, she is interested in design, drawing, performance, space, collectivity and voice. Playing with humor, absurdity and trash, Estel always ends up talking in a burlesque way about her life as a frustrated diva. Her performances include "Kslkkda" (Virreina and Can Balaguer), "Vital el Musical" (Antic Teatre + NyamNyam), "Esperit de Clor" at MAC (Mataró), "El Hechizo" (Residencia #Ey!MAD), "De Kathedraal: historia de la construcción" (Nau Estruch) and "PERTÚ (la ofrenda)", awarded by BCN Producció-La Capella, among others. His performance "Stand, by Me" ironizes the responsibility and position of an art fair stand by personifying "Stanley", a human being in a context designed for material structures. The work highlights uniqueness versus uniformity in the art world.










If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024