Art Madrid'25 – PAULA BLANCO: BETWEEN PRIMUS AND ORDIRI, OTHER FORMS OF NATURE

Paula Blanco

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Paula Blanco (Oviedo, 1996) explores the forms of nature, connecting them with science, territory, and the environment through artistic creation. The mountains, the sun, leaves, and trees serve as inspiration to create structures with clay, pigments, varnishes, and fiberglass, resembling fragments of organic creatures.

Each piece is not a finished work in itself but part of an evolving continuum, as she constantly experiments. Her sensitivity is skillfully channeled into her creations, which seem to pivot on the use of alternative techniques to traditional painting. She seeks to sublimate matter, separating the idea from the object. Her approach to abstraction is ethereal, expressing itself through landscapes and the places where raw materials originate.


The only blue organism. 2024. Mixed media on fiberglass. 98 x 138 cm.


What role does experimentation play in your creative process?

Experimentation plays a central role. Initially, I wasn’t aware of its importance in my process—it just happened naturally. I would follow a narrative thread, and experimentation was my organic way of reaching what I sought. Early on, I distanced myself from the stretcher frame because I found it limiting. I needed the edges of the pieces to be part of the composition, so I used traditional materials like canvas, paper, or oil paint in unconventional ways. I adapted materials to what each work required, without adhering to traditional rules.

Everything came together after a residency in Dubai. When I returned, I felt disconnected from both the work I had created there and my earlier work. It was like a beautiful suit that no longer fit. So, I consciously decided to connect the dots between the different series of works I had done. That’s when I realized the common thread was experimentation.

What I seek—and continue to seek—is the organic. I work with abstract elements, trying to explore the language of matter and elevate it to an almost ethereal plane. My goal is to separate the language of matter to reach something primordial and essential. I understood that experimentation was the foundation of my work, the medium to reach that organic essence from different angles—always through the language of matter and lightness. For me, it’s the most direct path to that essence.


Where the sky is created. 2024. Mixed media on fiberglass. 127 x 166 cm.


What are your references?

When I think about influences, I divide them into three groups:

The first includes artists and creators I consume daily through social media, cinema, or other forms of leisure. Even if they don’t directly relate to my work, they inevitably influence me in some way. The second group consists of my peers, my partner, and the people I share artistic perspectives with. Even if we work on different things, there’s a network of support and mutual inspiration. We recommend materials to each other, share ideas... It’s a more indirect influence but equally significant. Love you, friends.

Finally, there are the core influences: the artists who have marked turning points in my journey. For example, when I started painting, I was fascinated by Sorolla, especially his use of light. Although it’s not evident in my current work, that interest in light remains a crucial part of my language.

Then came Francis Bacon, with his approach to the visceral and the organic in open spaces. I was deeply affected by his ability to compose with central organic masses. Later, I discovered Berlinde De Bruyckere, whose wax sculptures replicate skins full of incredible transparencies and glazes. Her extensive material research to achieve her desired results inspired me to think, There must be a way to express myself, too. A professor once told me that the moments when you’re not painting are just as important as when you are, and he was absolutely right. At that time, Berlinde De Bruyckere inspired me to say, Maybe I shouldn’t be producing right now—just experimenting and taking it slow. Sometimes in art, you want everything now, now, now, but it’s more worthwhile—and productive—to pause and avoid obsessing over production for a while until you find that something you truly want to achieve, instead of struggling with the canvas.

Finally, Nolde was an unexpected discovery. I had never been particularly interested in watercolor or his use of color, but his expressive and free landscapes inspired me to explore color in my work. This was significant because I had always worked with muted tones, blacks, and grays. Seeing his work made me realize I could find my voice in color. Nolde opened up a new path for me, even though all the previous influences remain present in my work, albeit more subtly.


The arch it guards. 2024. Mixed media on fiberglass. 149 x 140 cm.


How do your roles as a cartoonist and painter interrelate?

Honestly, they barely intersect because they are very different languages. I can’t work on both simultaneously since they require completely different mental approaches. For instance, when I was working on my book Qué vergüenza haber nacido (What a Shame to Have Been Born), I was entirely immersed in the world of cartoons.

Cartoons emerged as a tool to organize my ideas about the world—a visual diary. They were incredibly helpful during my formative years, but I feel I don’t need them as much now. Nevertheless, they were fundamental to my development.

I’ve realized that these two parts of me—cartoonist and painter—are very distinct and well-separated. While they might seem to have nothing in common, I believe both are driven by a search for truth, by the need to dissect reality and reach what is true.

In painting, I focus on the organic and the primordial, while in cartoons, it’s a visceral sincerity. So, while they are two very different paths, they share the same destination. Right now, painting is my mother tongue, so to speak. It’s where I feel I can most purely achieve what I want. Cartoons have a more narrative component, helping to put things in order, whereas painting—perhaps because it’s more abstract—reaches corners that cartoons can’t.


Dog howling at the moon. 2024. Mixed media on fiberglass. 194 x 150cm.


What aspect defines your artistic language?

When I work, I constantly seek a balance between chaos and intention. My technique, as I’ve mentioned, revolves around pursuing a primordial organic force. An excess of intention or human intervention could kill that organic force.

It’s about finding balance: controlled chaos. For me, it’s crucial to maintain an equilibrium between the initial idea for a piece and what happens during the process. Although I don’t work with sketches, I always need a starting point: a color, a shape—something that sparks the urge to create. You begin with an idea of what you want to achieve, but it’s vital to remain open to what the work demands as it evolves.

The balance lies between what the piece asks of you and what you initially wanted. Often, your original plan won’t work 100%. That’s why you must be receptive to the piece suggesting new forms or colors. However, it’s equally important to maintain clarity to avoid being swept away by every new idea, as you’d never finish otherwise.

It’s also about balancing the pictorial and the sculptural. Although I approach my work pictorially, it’s evident that it has an installation-like quality. The pieces are translucent, viewable from both sides, and can be hung mid-room, where the surrounding air becomes significant. Each piece needs space around it to fully reveal its form.

Ultimately, I aim to observe the painting as if it were a being, almost with its own body. The uneven contours of the pieces reinforce this concept, creating a balance between painting as an entity and painting as an object.


The intentions of a flower. 2024. Mixed media on fiberglass. 173 x 117 cm.


How do transparency and light influence your works?

Light plays a crucial role in arranging the pieces, especially due to their translucency. I usually hang them in two ways: either on a wall or from the ceiling.

On the wall, the pieces are mounted with magnets to avoid puncturing them—something I find essential. Their distance from the wall significantly impacts their appearance. The closer they are, the more saturated the colors appear, emphasizing their pictorial quality. The farther they are, the more their object-like quality emerges, highlighting contours, textures, and the interplay of translucent layers with light.

Suspending them from the ceiling further desaturates the colors and gives full prominence to their object-like quality. Viewed from all angles, the works reveal their seams, collaged layers, and the delicate textures of overlapping paint.

I prefer natural light for display, as it integrates the work into the space, aligning with my goal of capturing the organic and primordial. These pieces, like fragments of the world, connect with the air and light around them, reinforcing their essence.





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ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!