Art Madrid'25 – GASTÓN LISAK: TO TOUCH THE OTHER, THE OTHERNESS, THE THINGS

Gastón Lisak

CCONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Gastón Lisak (Barcelona, 1989) approaches conceptual art through a path deeply tied to his teaching experience, the facilitation of workshops, and experimenting with collective creations. His work is rooted in meticulous research into mundane archaeology, exploring the transformation of anachronistic objects.

With a background in design, much of his work intersects with industrial processes. Applying industrial techniques to art, working with waste materials, and transforming them into friezes results in pieces of immense appeal. Lisak seeks beauty in what is discarded, in the abject, challenging the contemporary concept of hyperproduction. Ultimately, his goal is to make us stop and observe what might otherwise go unnoticed. Playfulness is ever-present, reflecting his interest in learning and material recovery.


Polyptych. Gastón Lisak Exhibition: Mundane Archaeology, curated by Mariella Franzoni, La Sala Centre d'Art Vilanova i la Geltrú, 2023. Photograph by Roberto Ruiz.


What role does experimentation play in your creative process?

I believe experimentation plays a crucial role in my work—whether it's with new materials or industrial processes that I adapt to the art world. Experimentation is closely linked to the uncertainty of how a piece will turn out.

We live in a time when we have access to vast amounts of information—everything seems perfect, the entire system is polished. But experimentation involves error, things not turning out as expected, surprises, and discoveries.

My work is heavily centered on understanding societies through the objects we use. A mass-produced object—something hyper-new, like a spinner or a tiny figurine—appears everywhere, only to vanish into obscurity.

Through art and this process of rediscovering objects from our surroundings, we can help future generations—50, 100, or even 200 years from now—understand how we once lived. My work essentially preserves a snapshot of a specific moment in art history and in the world we're living in today.


Mundane Archaeology. 2022. Photography on aluminum. 100 x 70 cm.


Who are your references?

Like many people, most of my references come from those around me—individuals I grow with every day. However, I did spend some time in England, where I was fascinated by the Fluxus movement. Its chaos contained in boxes—the mix of disorder and absolute structure—was captivating. Similarly, randomness, the unexpected, and the accidental have always intrigued me.

I also admire Pistoletto's Arte Povera—the act of repurposing and giving new meaning to everyday objects. Antoni Miralda’s compulsive obsession with objects, his ability to listen to them and understand them, has deeply influenced my work.

Currently, artists like Joana Vasconcelos inspire me with her ability to rediscover, rethink, and recontextualize objects. Beyond individuals, markets are a great source of inspiration for me. Markets are like open-air museums that are constantly changing. When you visit them, you encounter strange objects that draw you in, making you want to learn about their origins, purpose, and stories.

Much of my inspiration stems from everyday life—small interactions, mistakes, the amateur, the ugly, the odd, and the bizarre elements of daily existence. I often try to add a twist to the mundane, to the monotonous cycles of life, transforming them into something new and different each day.


Metal Touch. 2022. Sacred Plastic Collection.


How do you select the objects that inspire you?

Sometimes the objects choose me, and other times, I choose them. Often, I’m drawn to strange objects that don’t make sense or that I don’t fully understand.

For instance, marine items are a recurring element in my work—objects from the sea or nature, as well as hyper-contemporary objects. How can we transform something ephemeral, like a plate of food, into a permanent piece—a sculpture, a totem, something enduring? How can we turn something small into something monumental?

Markets are great for discovery. Layer by layer, you can explore: What happens if I look closer? Those objects that might lack voice or presence can be transformed through art, giving them a new meaning and place.

When I transform objects and give them a new purpose, they become spaces for sharing thoughts about how we live today. It’s important that these objects are accessible and easy to connect with. In our environment, there’s a lot of visual noise—chaos, stimuli. Everything competes for our attention. Through art, I strive to create moments of pause: Stop. Breathe. Understand. Value what surrounds you.

Art, in this sense, is an exercise in thought, offering an opportunity for action both to the viewer and the creator. It’s a space for inspiration and change. While we may not change the world overnight, art can inspire small shifts in perspective, enabling us to see life differently.

I’ve also noticed that many of the objects in my work appear in different places. An object I see in a market in Buenos Aires might also appear in Chile or at Mexico’s La Lagunilla market. These objects travel globally, which fascinates me. Many objects in my work have a history—they’ve been seen and lived elsewhere before they reached me.


View of the ex-votos in the exhibition at the Fundación Espai Guinovart. Agramunt. 2023.


What role does nature play in your work?

I grew up near the sea, and I love it. It’s always been a part of my life. When working with objects, if you look at cabinets of curiosities, you’ll notice that humans have always been compelled to document, collect, and possess nature.

Markets often have remnants of nature—like shells or corals—that are admired in their original environment. This raises the question: What is nature today? How do humans impact it? We can’t view nature as separate from ourselves—it’s an ecosystem where everything coexists, even within the objects we create.

There’s little sense in the mass production of trendy, disposable objects, but art allows us to reflect on questions of consumption: What do we consume? How? Why? Does it make sense today?

Nature’s ability to inspire is also powerful. The sea, shells, and the mysteries of the underwater world captivate me. Observing our surroundings through a scientific lens—like a laboratory—helps us learn more about the world. When I analyze objects systematically in a market, it’s similar to how someone might study an ant or butterfly in a lab.


Ketchup. 2022. Sacred Plastic Collection.


When do you feel a piece in a series is complete?

For me, the end of a piece is as important as its creation. The process involves a journey and discovery that lead to the final work.

The conclusion is significant, but so is the story behind it. A piece is finished when you feel it is, but its value lies not only in the final result but in the time and journey it took to get there.

A phrase that inspires me is “to make the familiar unfamiliar and the unfamiliar familiar” by the German poet Novalis. It resonates because it’s fascinating to see how familiar objects can be transformed into something magical, distinct, and extraordinary.

I’ve become obsessed with this dichotomy between the familiar and the strange. Through curiosity and discovery, we can question and understand how we live today. This creates a pause, a moment to reflect.

We live in a fast-paced world, constantly on the move. Art offers us the opportunity to pause, reflect, and breathe.





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ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!