Art Madrid'25 – ALEXANDER GRAHOVSKY: THE COLORS OF ENTROPY

Alexander Grahovsky

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID’25

Alexander Grahovsky (Alicante, 1980) begins with a chaotic or random process, similar to collecting images and creating collages from scenes that capture his interest, which he can then recreate as he pleases. His works explore themes such as the unknown, death, and animals, often drawing parallels with toys and incorporating recurring characters along with elements like floating stones. Narrative plays a crucial role in his paintings; the surrealist aspect emerges from the way he constructs a non-linear story. Scenes overlap, appear in different phases across various sections of each painting, and invite the viewer’s eye to roam through the composition. His work contains references to classical painting and cinema, making its interpretation dependent on the viewer's personal background and emotional state. The central thread of his art conveys that, despite life’s hardships, we all continue to celebrate in some way.


The Lighthouse at the End of the Ocean. 2024. Mixed media. 190 x 140 cm.


What role does experimentation play in your creative process?

Experimentation plays a fundamental role in my entire creative process on two levels: technical and narrative. On a technical level, because I allow myself a range of liberties or aesthetic whims that turn the act of painting itself into a game—something enjoyable where, in a way, anything is possible. On a narrative level, it’s about how I build stories, as there is no script or main idea holding everything together. Instead, starting from a series of seemingly disconnected scenes, I try to construct a story that intertwines, compelling the viewer, in some sense, to contribute their own interpretation or create their own narrative.

What are your references?

My influences range from classical painting, such as The Garden of Earthly Delights by Hieronymus Bosch or The Ghent Altarpiece, to more contemporary artists like Hurvin Anderson and Dominique Fung, including Hopper, Hockney, and Leonora Carrington, among countless others. All these artistic influences blend with others from cinema, including the films of Parajanov and the director of Midsommar. Particularly, Midsommar has been quite influential in my work for its distinctive aesthetic. Additionally, the world of comics plays a role, particularly the work of Moebius, especially his more surrealist science fiction illustrations. Video games are another source of inspiration, especially in how scenes are depicted—everything is flattened, as if it were a screen or the backdrop of a theater stage, reminiscent of mid-to-late-90s graphic adventure games.


A Brief Story of an Embrace. 2024. Oil, spray paint, colored pencils, and oil pastels. 33 x 41 cm.


How do you create the distinct—and sometimes recurring—characters in your paintings?

The characters develop as the body of work evolves, as if each painting were part of a larger story yet to be told. As I began working in this style, I noticed that many of them reappeared, and when I reused them or made them part of new pieces, I was already considering what I had previously painted about them, as well as what had happened to them in other works. For example, Death has transformed from being a skeleton that might seem to bring bad news into a somewhat mocking or humorous figure wearing a party hat. We also find the Devil, the Magician, and the Red House, which serves as a refuge or a pilgrimage site where characters often end up—or could end up. Then there’s the Black Cat, which initially appeared simply as a warning symbol, as if telling the other characters to stay alert to what’s happening around them, but later became a kind of measure of time: in larger pieces, it typically appears three times. I enjoy playing with the ambiguity of whether it’s three different cats or the same cat appearing at three different points in the story. In this way, the characters help weave a narrative and create connections between all the pieces, forming a shared universe to which they all belong.


The Crow, the Stag, the Grapes, and the Wine I Spilled. 2024. Oil, spray paint, colored pencils, and oil pastels. 60 x 74 cm.


When did you transition to the garden series, and why?

In 2022, I decided to gather all the surreal scenes and sketches that were scattered around my studio and explore what would happen if they coexisted in the same space—what would happen if all these seemingly disconnected elements were placed on the same plane. In this case, the plane is the canvas, and the setting is the garden. It’s here that the garden, The Garden of Earthly Delights, and all the imagery rooted in our collective unconscious become visible. From that point, I chose to keep pulling the thread of this story to see where it would lead me. This is when all the characters begin to emerge, allowing me to create a space where I can play and find creative freedom that I hadn’t experienced in my previous work.


You Should Break My Heart in January 2024. Oil, spray paint, and colored pencils on canvas. 81 x 100 cm.


What connection does this phase of your work have with your past in the world of comics?

This phase of my work draws a lot from all the years I spent reading comics, from when I was a young child to trying to break into the American comic industry. I was close, so close, but it didn’t materialize. The truth is that, in the end, what interested me more than the drawing itself were the more experimental narratives, like those of John Hankiewicz, Dave McKean, or people of that kind. In that sense, I’m mainly influenced by the way stories are constructed. They are not sequential panels where A leads to B, and B leads to C. Rather, the visual journey through the pieces is like a comic page where you can jump from the first panel to the seventh and then return to the second, and depending on the order you choose, the story will unfold in one way or another. It’s true that, for example, what you often find are different fragments of the same scene: a beginning, a middle, a climax, and a resolution, but they are often surrounded by other scenes that either influence the events in each smaller scene or simply coexist in the same universe. In that sense, I’m also very interested in the idea of a shared universe, right? That all these pieces, this entire body of work, form part of a larger story that seems to want to tell itself, one that still doesn’t know where it’s going but is starting to find its place and path. Like the characters that started simply appearing and now each one has its own backstory.





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ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!