Lecturas: Curated Walkthroughs X Art Madrid.

LECTURAS CURATED WALKTHROUGHS X ART MADRID

Lecturas: Curated Walkthroughs X Art Madrid is one of the initiatives that are part of the Parallel Program of the 19th edition of Art Madrid. And it is possible thanks to the collaboration of ONE SHOT HOTELS, one of the official sponsors of Art Madrid'24.

For the occasion, we have invited the cultural mediator Eugenia Tenenbaum and the curator Óscar Manrique to accompany the exhibition proposals of this edition; from their places of enunciation, both curators propose two thematic routes that dialogue on the reality of our social context. The curators have selected a group of works from the wide range of artistic proposals that will be presented in this edition, in order to question, from a critical perspective, how alternative discourses can be built around the issues that permeate the invisible line that separates art and life.

The purpose of Lecturas: Curated Walkthroughs X Art Madrid is to explore contemporary creation as a tool to generate new meanings about the art produced in our context. Each curator has raised a group of questions that serve as a common thread to bring the public closer to manifestations such as painting; or to question the frictions and tensions that can occur between some pieces and others, and how we can connect these sometimes "invisible" relationships in the work of the artists who are part of both itineraries.

The curated walkthroughs will allow participants to approach different artistic styles and perspectives, to recognize the languages with which contemporary art operates in the context of an art fair, and to participate in a mediation initiative that proposes to activate the aesthetic experience transcending mere contemplation.

Approaching art is not only about observing, but also about understanding and connecting with the emotions that the works evoke. With this objective in mind, we propose two thematic itineraries that move away from traditional itineraries and focus on the depth of meaning and narrative behind each work, creating an enriching experience for the public attending Art Madrid'24.

TENSIONS AND FRICTIONS IN THE HISTORY OF ART. A CURATED WALKTHROUGH BY EUGENIA TENENBAUM

What are the tensions that exist in Art History and in the spaces that inhabit it? In the tour curated by art historian Eugenia Tenenbaum, the notions of "friction" and "tension" are materialized in the possible conversations that can be held between artist and work, spectator and space, art and market. Tensions sometimes of an identitary nature, others of a formal and some of a political nature, this tour aims to open a space for dialogue and reflection on the possibilities of the art market to adjust to the passage of time, to the needs of the population and to the social debates that point to a more just, diverse and inclusive future.

ABOUT EUGENIA TENENBAUM

Art historian specialized in gender perspective, Eugenia Tenenbaum is dedicated to cultural diffusion and art criticism in social networks, mainly Instagram and Patreon. As a communicator, she also works as a guide, lecturer and workshop leader on art, feminisms and the impact of gender relations on the creation, reception and dissemination of artistic production in congresses, universities, institutes, museums and other spaces. In 2022 she published her first book, "La mirada inquieta", an essay on art, and in April 2023 her first work of fiction, "Las mujeres detrás de Picasso".

Eugenia Tenenbaum.

AFTER A SUPPOSED PAINTING CRISIS. A CURATED WALKTHROUGH BY ÓSCAR MANRIQUE

Our visual reality is plagued by images that are born, develop and die at a dizzying speed, as we perceive life through screens in which a multitude of meanings are agglomerated in an almost aberrant manner. Painting today has to deal with this "pantallocracy", it has to fight its own battle against this visual monotony, and the answers are as varied as they are stimulating. Much has been said about the crisis of painting that this situation has caused, along with the preference of museums and institutions for other solutions that move away from the canvas in the search for more innovative and political proposals; however, the pictorial fact is still not exhausted, the fairs continue to claim painting and language can continue to surprise us despite being "out of fashion", a fact that in my opinion has been imposed, because as we see in fairs like Art Madrid, painting remains. To this purpose, the tour proposed by Oscar Manrique will analyze the various pictorial solutions born of the desire to renew the discipline, from an expanded painting where traditional formats evolve to other, not so conventional ones, the new figurations influenced by television and the mass media, to others that try to compete with the photographic image or resort to resources as old as trompe l'oeil to dignify human technique before the machine.

ABOUT ÓSCAR MANRIQUE

Independent curator, critic and art historian specialized in visual studies. His research focuses on an anthropology of the image, studying the metamorphoses that images can undergo in the contemporary world. He also works from an archeology of the present, interested in speaking from the residual, the everyday, or the kitsch; and ultimately from everything that historiography has discarded and that now serves to establish new and diverse readings, especially those that foresee ways to look to the future. He works from an ecology of images, with references to all kinds of culture - plastic, literary, cinematographic, musical... - which leads him to be a faithful defender of current discourses on aesthetics, understanding it as a social construction of visual experience that defends ocular desire as a defining element of being. Since 2023 he directs the curatorial branch of the Ginsberg + TZU gallery (Madrid-Lima), inspired by the ability of art to build bridges and bring borders closer, turning the project into a platform where artists, both emerging and established, can continue to create freely, expanding discourses and presenting new ideas.

Óscar Manrique.

ART MADRID’25 PRESENTS THE PARTICIPATING GALLERIES AND THE PARALLEL PROGRAM FOR THE EDITION

Art Madrid celebrates 20 years of contemporary art in 2025, reaffirming its role as a key legitimizing event in Spain's visual arts sector. As the contemporary art fair that paved the way for other fairs and events now coinciding on the same dates, it once again welcomes national and international galleries during Madrid Art Week. This edition promises to lay the foundation for the new directions the fair will take in the future.

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Art Madrid’25 presents the Gallery Program for its 20th edition

The Gallery Program of Art Madrid’25 is the main axis of the fair, serving as a meeting point where diverse voices of contemporary art converge. Comprised of a selection of established, mid-career, and emerging galleries, the program offers a representative vision of the latest artistic trends. Through experimentation and the exploration of new visual languages, participating artists present works that reflect the aesthetic codes and concerns of our time. Each edition, Art Madrid stands out for its curatorial approach, featuring a carefully curated selection of national and international galleries and artists, showcasing the pulse of the most innovative proposals that define the present and future of contemporary art.

In this 20th edition, Art Madrid becomes an essential meeting point for those who closely follow the work of galleries and artists. The Crystal Gallery will be filled with fresh and daring proposals from thirty-five galleries, both national and international, inviting us to rethink art in its purest form. What we will see is not just a display of the best of the moment, but a testament to how art continues to challenge conventions, evoke emotions, and push the boundaries of what is possible.

The exhibition proposals, varied in approaches and techniques, bring us closer to an art that is unafraid to experiment and encourages us to reflect on the world around us. Each work, more than just an aesthetic object, will be a provocation, an invitation to look beyond the obvious. Throughout the fair, it will be impossible not to feel how these creations leave their mark on contemporary culture while simultaneously finding their place within the complex framework of the art market, reaffirming Art Madrid as a key reference within the national art scene.

Photo courtesy of Beatriz Maestre

Spanish galleries: New voices emerge

Spain will be represented by twenty-one galleries, a strong showcase of the creative diversity across the country. Two of them are participating in Art Madrid for the first time: Carmen Terreros Gallery (Zaragoza) and Canal Gallery (Barcelona), bringing with them a breath of fresh air that promises to surprise. Nineteen galleries are returning to the fair, celebrating the twenty years of an event that opened its doors to them from the very beginning, with the shared commitment to continue working for contemporary art produced locally. The galleries returning to Art Madrid’25 are: 3 Punts Galería (Barcelona); Alba Cabrera Gallery (Valencia); Aurora Vigil-Escalera (Gijón); CLC ARTE (Valencia); DDR Art Gallery (Madrid); Galería Arancha Osoro (Oviedo); Galería BAT alberto cornejo (Madrid); Galería Espiral (Noja); Galería La Mercería (Valencia); Galería Luisa Pita (Santiago de Compostela); Galería Metro (Santiago de Compostela); Galería Rodrigo Juarranz (Aranda de Duero); Inéditad Gallery (Barcelona); Kur Art Gallery (San Sebastián); Moret Art (A Coruña); OOA GALLERY (Sitges/London); Pigment Gallery (Barcelona); Shiras Galería (Valencia); and Uxval Gochez Gallery (Barcelona).

Photo courtesy of Beatriz Maestre

International galleries: A dialogue without borders

Pero el arte no entiende de fronteras, y por eso Art Madrid siempre ha sido un lugar de encuentro global. Este año, trece galerías internacionales ocupan sus lugares de enunciación para enriquecer la propuesta expositiva del evento. Cuatro de ellas participan por primera vez: Aria Gallery (Florencia, Italia), CHINI Gallery (Taipéi, Taiwán); Gallery 1000A (Nueva Delhi, India) y Ting Ting Art Space (Taipéi, Taiwán), aportarán una visión fresca y diversa, consolidando a Art Madrid como una feria en expansión hacia el escenario del arte contemporáneo internacional. Junto a estas, otras como Collage Habana (La Habana, Cuba); Galeria Sâo Mamede (Lisboa, Portugal); Galleria Stefano Forni (Bolonia, Italia); Jackie Shor Projects (São Paulo, Brasil); Loo & Lou Gallery (París, Francia); Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal); O-Art Project (Lima, Perú),Trema Arte Contemporânea (Lisboa, Portugal) y Yiri Arts (Taipéi, Taiwán), que una edición más vuelven a confiar en Art Madrid como apuesta segura.

But art knows no boundaries, which is why Art Madrid has always been a global meeting point. This year, thirteen international galleries will take their places to enrich the event's exhibition proposal. Four of them are participating for the first time: Aria Gallery (Florence, Italy), CHINI Gallery (Taipei, Taiwan), Gallery 1000A (New Delhi, India), and Ting Ting Art Space (Taipei, Taiwan), bringing a fresh and diverse perspective, consolidating Art Madrid as a fair expanding into the international contemporary art scene. Alongside them, others such as Collage Habana (Havana, Cuba), Galeria Sâo Mamede (Lisbon, Portugal), Galleria Stefano Forni (Bologna, Italy), Jackie Shor Projects (São Paulo, Brazil), Loo & Lou Gallery (Paris, France), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), O-Art Project (Lima, Peru), Trema Arte Contemporânea (Lisbon, Portugal), and Yiri Arts (Taipei, Taiwan) return once again, trusting Art Madrid as a reliable platform.

The journey through these twenty years of contemporary art has been a milestone that we reach with the same commitment as the emerging project that once reshaped the landscape of art fairs in Spain and has since been both a participant and witness to the growth of a welcoming, diverse, strong, and constantly evolving art scene.

Photo courtesy of Beatriz Maestre

Parallel program: Sensitive Cartographies of the City Territory

The Parallel Program of Art Madrid'25 goes beyond the boundaries of the fair, proposing a dynamic connection between art and the city. Under the concept of Territory and City, this edition takes art to urban spaces, to the everyday corners that shape the memory and present of Madrid.

Highlighted activities include augmented reality and digital experiences, video creation, ephemeral installations, and urban interventions that engage directly with the city of Madrid. These actions expand the work of the artists into the urban environment, fostering an ongoing conversation between art and the territory. In this way, the city becomes a creative laboratory where the everyday and the artistic intertwine, opening new forms of connection between the community and art.

The program also explores the emotional and identity geographies that run through Madrid, inviting reflection on the meaning of belonging to a place and how artistic practices transform our relationship with space. Through the theme of Territory and City, the Parallel Program of Art Madrid'25 creates a map that connects the local with the global, the intimate with the collective, and opens a sensory experience that strengthens the ties between art, territory as an expanded concept, and the city as a container of sensitive realities.

The Parallel Program of Art Madrid'25 invites you to explore the intersections between art, public space, and community, transforming Madrid into a territory-city of creation and shared reflection.

Photo courtesy of Beatriz Maestre

In this 20th edition, we proudly celebrate the journey of our fair and deeply appreciate the support and trust of artists, gallerists, collectors, and art enthusiasts who have been key to Art Madrid’s continued growth with an eye on the future. It has not been an easy path, but we have understood the importance of ensuring that an event like this endures, solidifies its place in the national art market circuit, and becomes a gateway to the international art scene.