SAFE CREATIVE:

ITS ALLIANCE WITH ARTISTS ON THE INTERNET

Safe Creative, the largest electronic registry of intellectual property online, renews its collaboration with Art Madrid. This time with Arte & Palabra. Conversations with Carlos del Amor, a series of interviews with artists that is part of the Parallel Programme of Art Madrid'24.

IThe Internet presents creators with both a competitive advantage and a number of significant challenges in terms of exposure, performance, discovery, infringement and plagiarism. In 2007, this technology-based copyright registry was created so that Safe Creative could work with artists on the Internet to protect their rights. Today, with generative AI and NFTs, the challenges multiply and we respond to creators and artists of all kinds.

REGISTERING COPYRIGHTS IN THE INTERNET AGE

With the popularization of the Internet over the past 20 years, we have seen the needs of creators shift. We have moved from a limited and local creation and production to a global and massive one with immediate needs for protection and recognition. Registering copyrights in the Internet age must be equally fast, convenient and inexpensive. Safe Creative was born with the goal of providing technology as a tool to create the proofs the artists need before showing their work.

Safe Creative offers a convenient and cost-effective online system that allows any creator to obtain the necessary evidence to prove their copyrights from the comfort of their own home, using their own computer, and instantly register all their works.

THE COPYRIGHT REGISTRATION PROCESS IN THE CONTEXT OF ARTIDICIAL INTELLIGENCES

The need for authorship verification is more important than ever with the advent of Generative Artificial Intelligence (GAI). Registration in the context of AI is critical for two main reasons:

CERTIFY THE CREATIVE PROCESS

The first has to do with the future need for artists to be able to prove that they, and not a Generative Artificial Intelligence, created a particular work: We are only seeing the beginning of Generative Artificial Intelligences, and they will continue to improve over time. Being able to certify the creative process using Safe Creative will be critical to document that the work was, in fact, created by a human.

REGISTRATION OF WORK TO AVOID PLAGIARISM

Generative artificial intelligences are, in fact, fed by previous artistic creations. There is already controversy about the origin of the works that feed these algorithms, and some lawsuits have been filed, the outcome of which will be seen in the coming months and years. This is because they often use works not only from the public domain, but also from contemporary creators and artists, allegedly in violation of their rights.

Registering the work to defend against plagiarism provides an element to use in case it is used by one or more artificial intelligences in the future. Logically, informing of the fact of registration when the work is presented helps to deter traditional plagiarism by people who directly copy the work of other artists, and it helps to defend the copyright if the work is eventually used without the express authorization of the creator or owner.

ONLINE EXHIBITION AND SALE OF WORKS

Promoting yourself on the Internet and social networks is here to stay. Getting a name, setting up an online gallery, or combining physical presence in galleries and online are not questions of whether to do it, but how to do it as soon as possible and in the best possible way.

CONCLUSIONS

By law, rights exist when the work is created, and technological registers are the best tool to demonstrate the existence of these rights quickly and immediately, permanently and worldwide.

The artist can certify his creative process, register the work, show the work with its registration to discourage plagiarism and now also exhibit, sell and license his work. Each creator can use the tool as they wish and in combination with a physical presence in all types of galleries, whether virtual or physical, with the greatest security that technology can offer today worldwide.

ART MADRID’25 PRESENTS THE PARTICIPATING GALLERIES AND THE PARALLEL PROGRAM FOR THE EDITION

Art Madrid celebrates 20 years of contemporary art in 2025, reaffirming its role as a key legitimizing event in Spain's visual arts sector. As the contemporary art fair that paved the way for other fairs and events now coinciding on the same dates, it once again welcomes national and international galleries during Madrid Art Week. This edition promises to lay the foundation for the new directions the fair will take in the future.

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Art Madrid’25 presents the Gallery Program for its 20th edition

The Gallery Program of Art Madrid’25 is the main axis of the fair, serving as a meeting point where diverse voices of contemporary art converge. Comprised of a selection of established, mid-career, and emerging galleries, the program offers a representative vision of the latest artistic trends. Through experimentation and the exploration of new visual languages, participating artists present works that reflect the aesthetic codes and concerns of our time. Each edition, Art Madrid stands out for its curatorial approach, featuring a carefully curated selection of national and international galleries and artists, showcasing the pulse of the most innovative proposals that define the present and future of contemporary art.

In this 20th edition, Art Madrid becomes an essential meeting point for those who closely follow the work of galleries and artists. The Crystal Gallery will be filled with fresh and daring proposals from thirty-five galleries, both national and international, inviting us to rethink art in its purest form. What we will see is not just a display of the best of the moment, but a testament to how art continues to challenge conventions, evoke emotions, and push the boundaries of what is possible.

The exhibition proposals, varied in approaches and techniques, bring us closer to an art that is unafraid to experiment and encourages us to reflect on the world around us. Each work, more than just an aesthetic object, will be a provocation, an invitation to look beyond the obvious. Throughout the fair, it will be impossible not to feel how these creations leave their mark on contemporary culture while simultaneously finding their place within the complex framework of the art market, reaffirming Art Madrid as a key reference within the national art scene.

Photo courtesy of Beatriz Maestre

Spanish galleries: New voices emerge

Spain will be represented by twenty-one galleries, a strong showcase of the creative diversity across the country. Two of them are participating in Art Madrid for the first time: Carmen Terreros Gallery (Zaragoza) and Canal Gallery (Barcelona), bringing with them a breath of fresh air that promises to surprise. Nineteen galleries are returning to the fair, celebrating the twenty years of an event that opened its doors to them from the very beginning, with the shared commitment to continue working for contemporary art produced locally. The galleries returning to Art Madrid’25 are: 3 Punts Galería (Barcelona); Alba Cabrera Gallery (Valencia); Aurora Vigil-Escalera (Gijón); CLC ARTE (Valencia); DDR Art Gallery (Madrid); Galería Arancha Osoro (Oviedo); Galería BAT alberto cornejo (Madrid); Galería Espiral (Noja); Galería La Mercería (Valencia); Galería Luisa Pita (Santiago de Compostela); Galería Metro (Santiago de Compostela); Galería Rodrigo Juarranz (Aranda de Duero); Inéditad Gallery (Barcelona); Kur Art Gallery (San Sebastián); Moret Art (A Coruña); OOA GALLERY (Sitges/London); Pigment Gallery (Barcelona); Shiras Galería (Valencia); and Uxval Gochez Gallery (Barcelona).

Photo courtesy of Beatriz Maestre

International galleries: A dialogue without borders

Pero el arte no entiende de fronteras, y por eso Art Madrid siempre ha sido un lugar de encuentro global. Este año, trece galerías internacionales ocupan sus lugares de enunciación para enriquecer la propuesta expositiva del evento. Cuatro de ellas participan por primera vez: Aria Gallery (Florencia, Italia), CHINI Gallery (Taipéi, Taiwán); Gallery 1000A (Nueva Delhi, India) y Ting Ting Art Space (Taipéi, Taiwán), aportarán una visión fresca y diversa, consolidando a Art Madrid como una feria en expansión hacia el escenario del arte contemporáneo internacional. Junto a estas, otras como Collage Habana (La Habana, Cuba); Galeria Sâo Mamede (Lisboa, Portugal); Galleria Stefano Forni (Bolonia, Italia); Jackie Shor Projects (São Paulo, Brasil); Loo & Lou Gallery (París, Francia); Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal); O-Art Project (Lima, Perú),Trema Arte Contemporânea (Lisboa, Portugal) y Yiri Arts (Taipéi, Taiwán), que una edición más vuelven a confiar en Art Madrid como apuesta segura.

But art knows no boundaries, which is why Art Madrid has always been a global meeting point. This year, thirteen international galleries will take their places to enrich the event's exhibition proposal. Four of them are participating for the first time: Aria Gallery (Florence, Italy), CHINI Gallery (Taipei, Taiwan), Gallery 1000A (New Delhi, India), and Ting Ting Art Space (Taipei, Taiwan), bringing a fresh and diverse perspective, consolidating Art Madrid as a fair expanding into the international contemporary art scene. Alongside them, others such as Collage Habana (Havana, Cuba), Galeria Sâo Mamede (Lisbon, Portugal), Galleria Stefano Forni (Bologna, Italy), Jackie Shor Projects (São Paulo, Brazil), Loo & Lou Gallery (Paris, France), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), O-Art Project (Lima, Peru), Trema Arte Contemporânea (Lisbon, Portugal), and Yiri Arts (Taipei, Taiwan) return once again, trusting Art Madrid as a reliable platform.

The journey through these twenty years of contemporary art has been a milestone that we reach with the same commitment as the emerging project that once reshaped the landscape of art fairs in Spain and has since been both a participant and witness to the growth of a welcoming, diverse, strong, and constantly evolving art scene.

Photo courtesy of Beatriz Maestre

Parallel program: Sensitive Cartographies of the City Territory

The Parallel Program of Art Madrid'25 goes beyond the boundaries of the fair, proposing a dynamic connection between art and the city. Under the concept of Territory and City, this edition takes art to urban spaces, to the everyday corners that shape the memory and present of Madrid.

Highlighted activities include augmented reality and digital experiences, video creation, ephemeral installations, and urban interventions that engage directly with the city of Madrid. These actions expand the work of the artists into the urban environment, fostering an ongoing conversation between art and the territory. In this way, the city becomes a creative laboratory where the everyday and the artistic intertwine, opening new forms of connection between the community and art.

The program also explores the emotional and identity geographies that run through Madrid, inviting reflection on the meaning of belonging to a place and how artistic practices transform our relationship with space. Through the theme of Territory and City, the Parallel Program of Art Madrid'25 creates a map that connects the local with the global, the intimate with the collective, and opens a sensory experience that strengthens the ties between art, territory as an expanded concept, and the city as a container of sensitive realities.

The Parallel Program of Art Madrid'25 invites you to explore the intersections between art, public space, and community, transforming Madrid into a territory-city of creation and shared reflection.

Photo courtesy of Beatriz Maestre

In this 20th edition, we proudly celebrate the journey of our fair and deeply appreciate the support and trust of artists, gallerists, collectors, and art enthusiasts who have been key to Art Madrid’s continued growth with an eye on the future. It has not been an easy path, but we have understood the importance of ensuring that an event like this endures, solidifies its place in the national art market circuit, and becomes a gateway to the international art scene.