NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

LEXUS PRESENTS THE NX ART MADRID

ART MADRID'24 JOINS LEXUS TO EXCLUSIVELY PRESENT NX ART MADRID

Lexus joins for the first time Art Madrid'24, one of the most important appointments in the capital's Art Week, which celebrates its nineteenth edition this year. From March 6 to 10 in the Galeria de Cristal of the Palacio de Cibeles, the public will have the opportunity to witness an extraordinary fusion between artistic creativity and the most innovative technology, with the exclusive presentation of the NX Art Madrid.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

NX Art Madrid represents a revolutionary collaborative project between Lexus and the Casa Antillón artistic collective. This unique work, designed by the collective's talented artists, transforms the NX crossover into a unique expression of art and design. The exterior of the vehicle becomes a dynamic canvas where silhouettes dance, narrating a mysterious story that invites reflection and imagination.

The design and production process of this masterpiece on wheels took place at Casa Antillón's studio, where the artists conceptualized a project full of symbolism to capture their style in the vehicle. With meticulousness and passion, they used several airbrushes to achieve a handcrafted finish that highlights the small details of the manufacturing and gives life to a piece that is as much a work of art as it is a functional vehicle.

According to the Casa Antillón collective, the silhouettes that adorn NX Art Madrid represent more than just shapes; they are the result of a creative journey, a path of figures and expressions that have evolved over the years. Now, this vehicle-turned-artwork will take this story to unexpected places, inviting each viewer to imagine their own narrative as they observe the movement represented in the silhouettes.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

Lexus' participation in Art Madrid'24 marks the beginning of Lexus Art Month, a month dedicated to celebrating the connection between art, design and technology. It is an opportunity for the brand to demonstrate its commitment to artistic expression and to explore new forms of collaboration between the art world and the automotive industry.

NX Art Madrid is not only a showcase of Lexus' ability to combine luxury and technology in its vehicles, but also an example of the transformative power of art. It is an invitation to reflect on the intersection between aesthetics and functionality, beauty and engineering. And a celebration of the creative capacity of the human being.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

During Art Madrid'24, visitors will have the opportunity to admire the NX Art Madrid up close and explore its unique design. In addition, those who wish to take this work of art on wheels will be able to purchase it during the fair, making it an exclusive and distinctive piece that transcends time and space.

This first collaboration between Lexus and Casa Antillón to present the NX Art Madrid at Art Madrid'24 is a testament to how art transcends any discipline and drives development and invention in all creative fields.

NX ART MADRID. Intervened by Casa Antillón. Image courtesy of Lexus.

LEXUS: ALL ROADS LEAD TO ART

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.

Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024