For another edition, Natalia Alonso Arduengo (Madrid, 1984) will be the curator in charge of carrying out the program, which will revolve around the theme of IDENTITY, taking as its starting point the verses of the poem Otherness by Mario Benedetti:

They always advised me to be someone else / and they even suggested that I had / notorious qualities to be someone else / that's why my future was in otherness the only problem has always been / my congenital stubbornness / I foolishly didn't want to be someone else / therefore I continued to be someone else same.

Otherness. Mario Benedetti.

The concept of identity will be analyzed in a contemporaneity marked by alienation, the uses of technologies and the keys of gender, class and race. How do we see ourselves? What image do we project? Who do we want to be? What social conventions impose a particular way of being in the world? Can we generate a new conception of the self?

Art Madrid'23 Curated Program will be dedicated to young artists as a platform for visibility during Madrid Art Week, an event par excellence for contemporary art at a national level. It is proposed as institutional support from the fair to allow four creators the possibility to show their projects in an event and commercial space such as an art fair. Will be articulated with an installation by the artist Dela Delos (Oviedo, 1992), an installation painting by Lorena Gutiérrez (Havana 1987) and two performances that will take place during the days of the fair; the performers are Agnes Essonti (Barcelona 1996) and Alexia Sayago (Madrid. 1995). Over the next few weeks, we will discover more in-depth the works and performances of these four creators.

On the other hand, to relate the program with the proposal of the participating galleries, it is proposed to continue with the curated tour. This tour starts from a selection of works from the stands of various exhibitors, forming an itinerary to follow under the curated speech of the edition. An itinerary from the concept of "identity" will guide us through the fair, reflecting on various issues: How do we see ourselves? Who do we want to be? What image do we project? What social conventions impose a particular way of being in the world? Is our identity as clear as we think, or is it constantly reformulated throughout our lives?

Artists and galleries on the tour: Raquel Algaba from the Arancha Osoro Gallery; Roger Sanguino of DDR Art Gallery; Federico Granell from the Metro Gallery; Jorge Hernández from the Aurora Vigil-Escalera Gallery; Carsten Brauer from the Uxval Gochez Gallery; Chamo San from the N2 Gallery; Dr.Robot Gallery's Costa Gorel; Oliver Okolo of OOA Gallery; Jordi Díaz Alamá from Inéditat Galería; and Xurxo Gómez-Chao from Moret Art.

THE CATALOG: ART MADRID'25. TWENTY YEARS CELEBRATING CONTEMPORARY ART.

Discover all the information about the artists and galleries participating in the 20th edition of Art Madrid. The catalog includes a selection of the works featured in this edition and all the event details, making it an excellent way to get to know its key figures.

Art Madrid’25 celebrates twenty years of commitment to contemporary art with a special edition that reaffirms its role as a key showcase for the national and international art scene. From March 5 to 9, 2025, the Galería de Cristal at the Palacio de Cibeles will once again become a meeting point for galleries, collectors, artists, and art lovers.

Over the past twenty years, Art Madrid has evolved into a dynamic and ever-expanding platform that promotes the diversity of artistic languages, techniques, and discourses. In its 20th edition, the fair presents a Gallery Program featuring a carefully selected group of national and international exhibition spaces, alongside a Parallel Program focused on the City Territory, with activities that encourage dialogue, experimentation, and reflection on contemporary art.

We invite you to explore more about Art Madrid in the catalog of its 20th edition.