Art Madrid'24 – INTERVIEW WITH ELENA GUAL

Elena Gual

Elena Gual has a marked and recognizable technique inspired by the image of interracial women despite continuing to open new lines of work and even venturing into abstraction. Her work is characterized by the use of the palette knife and his knowledge of Renaissance painters and classical sculpture techniques.

All this, thanks to the three years of training at the art academy in Florence. Later she moved back to London, where she lived from the age of 16 to continue her training at the Royal College of Art and Central Saint Martins. She has exhibited in Monaco, Paris, Venice and London. Back in Spain, Arena Martínez Projects presents her work for the first time in her country at Estampa 2021 fair, on the occasion of the Art Madrid fair her work can be seen for the second time in Spain.

Elena Gual

Reflexión, 2021

Oil on canvas

40 x 40cm

Interview:

¿What inspires you to create?

I don’t think I have something special or a new perspective on the subject. In the end, it is mainly the colors, the emotions I feel on a daily basis, even my journeys are a source of inspiration. Throughout my career I have also started recognizing that inspiration is also a solution to a problem. Like Picasso said once, inspiration is found through work, and that is exactly what I do. When something does not quite come out as I expected, I start producing and evolving, until I find a goal that I’m satisfied with.


¿What have you been working on lately?

During the last 4 years I have centered my production on womanhood, trying to reach equality between us through my strokes on the canvas. Lately I’m centering myself a lot more on emotions, I think that is the reason why I am a lot less conceptual and more figurative these days. I am focused primarily on the subject of our bodies and equality.


Elena Gual

Niza, 2021

Óleo en tabla de madera

37 x 35cm

Tell us about your creative process.

When I studied in the Accademy of Florence, before sitting at the easel the process was: sketching, studying the composition and studying the light. It helped me a lot when it came to creating my own artwork. It makes me understand exactly what I want: from composition, to lighting, from start to finish.

Is this your first time at the fair? What do you expect Art Madrid?

Something that I really love about art fairs is having my paintings exposed to the public, having them to be present in the event knowing that many people will see them. I like to think that they will cause a wide range of emotions: some people will stop and stare at them, others will completely ignore them. But most importantly, they will be in the memory of many people.


In your realistic portraits you represent female figures of different ethnicities, ages and cultures. Are they women you meet on your travels, are they part of your life?

Most of the women I have painted have been part of my life in some way or another. I have known them in my journeys, I have co-lived with them many adventures. But I have to say that, now more than ever, I try to inspire myself in the connection I make with these women, in something more concrete, like a story that they choose to tell me, and from there I try to recreate an emotion.


Elena Gual participates in Art Madrid with Arena Martínez Projects, along together with Paspartus, Carlos Cartaxo, Juana González y Francisco Mendes.



ART MADRID’25 PRESENTS THE PARTICIPATING GALLERIES AND THE PARALLEL PROGRAM FOR THE EDITION


Art Madrid celebrates 20 years of contemporary art in 2025, reaffirming its role as a key legitimizing event in Spain's visual arts sector. As the contemporary art fair that paved the way for other fairs and events now coinciding on the same dates, it once again welcomes national and international galleries during Madrid Art Week. This edition promises to lay the foundation for the new directions the fair will take in the future.

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Art Madrid’25 presents the Gallery Program for its 20th edition

The Gallery Program of Art Madrid’25 is the main axis of the fair, serving as a meeting point where diverse voices of contemporary art converge. Comprised of a selection of established, mid-career, and emerging galleries, the program offers a representative vision of the latest artistic trends. Through experimentation and the exploration of new visual languages, participating artists present works that reflect the aesthetic codes and concerns of our time. Each edition, Art Madrid stands out for its curatorial approach, featuring a carefully curated selection of national and international galleries and artists, showcasing the pulse of the most innovative proposals that define the present and future of contemporary art.

In this 20th edition, Art Madrid becomes an essential meeting point for those who closely follow the work of galleries and artists. The Crystal Gallery will be filled with fresh and daring proposals from thirty-five galleries, both national and international, inviting us to rethink art in its purest form. What we will see is not just a display of the best of the moment, but a testament to how art continues to challenge conventions, evoke emotions, and push the boundaries of what is possible.

The exhibition proposals, varied in approaches and techniques, bring us closer to an art that is unafraid to experiment and encourages us to reflect on the world around us. Each work, more than just an aesthetic object, will be a provocation, an invitation to look beyond the obvious. Throughout the fair, it will be impossible not to feel how these creations leave their mark on contemporary culture while simultaneously finding their place within the complex framework of the art market, reaffirming Art Madrid as a key reference within the national art scene.

Photo courtesy of Beatriz Maestre


Spanish galleries: New voices emerge

Spain will be represented by twenty-one galleries, a strong showcase of the creative diversity across the country. Two of them are participating in Art Madrid for the first time: Carmen Terreros Gallery (Zaragoza) and Canal Gallery (Barcelona), bringing with them a breath of fresh air that promises to surprise. Nineteen galleries are returning to the fair, celebrating the twenty years of an event that opened its doors to them from the very beginning, with the shared commitment to continue working for contemporary art produced locally. The galleries returning to Art Madrid’25 are: 3 Punts Galería (Barcelona); Alba Cabrera Gallery (Valencia); Aurora Vigil-Escalera (Gijón); CLC ARTE (Valencia); DDR Art Gallery (Madrid); Galería Arancha Osoro (Oviedo); Galería BAT alberto cornejo (Madrid); Galería Espiral (Noja); Galería La Mercería (Valencia); Galería Luisa Pita (Santiago de Compostela); Galería Metro (Santiago de Compostela); Galería Rodrigo Juarranz (Aranda de Duero); Inéditad Gallery (Barcelona); Kur Art Gallery (San Sebastián); Moret Art (A Coruña); OOA GALLERY (Sitges/London); Pigment Gallery (Barcelona); Shiras Galería (Valencia); and Uxval Gochez Gallery (Barcelona).


Photo courtesy of Beatriz Maestre

International galleries: A dialogue without borders

Pero el arte no entiende de fronteras, y por eso Art Madrid siempre ha sido un lugar de encuentro global. Este año, trece galerías internacionales ocupan sus lugares de enunciación para enriquecer la propuesta expositiva del evento. Cuatro de ellas participan por primera vez: Aria Gallery (Florencia, Italia), CHINI Gallery (Taipéi, Taiwán); Gallery 1000A (Nueva Delhi, India) y Ting Ting Art Space (Taipéi, Taiwán), aportarán una visión fresca y diversa, consolidando a Art Madrid como una feria en expansión hacia el escenario del arte contemporáneo internacional. Junto a estas, otras como Collage Habana (La Habana, Cuba); Galeria Sâo Mamede (Lisboa, Portugal); Galleria Stefano Forni (Bolonia, Italia); Jackie Shor Projects (São Paulo, Brasil); Loo & Lou Gallery (París, Francia); Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal); O-Art Project (Lima, Perú),Trema Arte Contemporânea (Lisboa, Portugal) y Yiri Arts (Taipéi, Taiwán), que una edición más vuelven a confiar en Art Madrid como apuesta segura.

But art knows no boundaries, which is why Art Madrid has always been a global meeting point. This year, thirteen international galleries will take their places to enrich the event's exhibition proposal. Four of them are participating for the first time: Aria Gallery (Florence, Italy), CHINI Gallery (Taipei, Taiwan), Gallery 1000A (New Delhi, India), and Ting Ting Art Space (Taipei, Taiwan), bringing a fresh and diverse perspective, consolidating Art Madrid as a fair expanding into the international contemporary art scene. Alongside them, others such as Collage Habana (Havana, Cuba), Galeria Sâo Mamede (Lisbon, Portugal), Galleria Stefano Forni (Bologna, Italy), Jackie Shor Projects (São Paulo, Brazil), Loo & Lou Gallery (Paris, France), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), O-Art Project (Lima, Peru), Trema Arte Contemporânea (Lisbon, Portugal), and Yiri Arts (Taipei, Taiwan) return once again, trusting Art Madrid as a reliable platform.

The journey through these twenty years of contemporary art has been a milestone that we reach with the same commitment as the emerging project that once reshaped the landscape of art fairs in Spain and has since been both a participant and witness to the growth of a welcoming, diverse, strong, and constantly evolving art scene.


Photo courtesy of Beatriz Maestre

Parallel program: Sensitive Cartographies of the City Territory

The Parallel Program of Art Madrid'25 goes beyond the boundaries of the fair, proposing a dynamic connection between art and the city. Under the concept of Territory and City, this edition takes art to urban spaces, to the everyday corners that shape the memory and present of Madrid.

Highlighted activities include augmented reality and digital experiences, video creation, ephemeral installations, and urban interventions that engage directly with the city of Madrid. These actions expand the work of the artists into the urban environment, fostering an ongoing conversation between art and the territory. In this way, the city becomes a creative laboratory where the everyday and the artistic intertwine, opening new forms of connection between the community and art.

The program also explores the emotional and identity geographies that run through Madrid, inviting reflection on the meaning of belonging to a place and how artistic practices transform our relationship with space. Through the theme of Territory and City, the Parallel Program of Art Madrid'25 creates a map that connects the local with the global, the intimate with the collective, and opens a sensory experience that strengthens the ties between art, territory as an expanded concept, and the city as a container of sensitive realities.

The Parallel Program of Art Madrid'25 invites you to explore the intersections between art, public space, and community, transforming Madrid into a territory-city of creation and shared reflection.


Photo courtesy of Beatriz Maestre

In this 20th edition, we proudly celebrate the journey of our fair and deeply appreciate the support and trust of artists, gallerists, collectors, and art enthusiasts who have been key to Art Madrid’s continued growth with an eye on the future. It has not been an easy path, but we have understood the importance of ensuring that an event like this endures, solidifies its place in the national art market circuit, and becomes a gateway to the international art scene.