Art Madrid'24 – GETTING CLOSE TO EXPERIMENTAL ART

Art is an expressive language that does not conform to the pre-established guidelines and dares to explore new creative options. Indeed, we are before something intrinsic and consubstantial to art, because one of its purposes is to question the raison d'être of our reality, to go a step beyond the established orthodoxy, to break with classicism and pose a challenge both for artists and for the spectators. And in this creative magma, the incursion of new techniques and the combination of disciplines is the ideal breeding ground to originate new movements and trends.

Yoshi Sodeoka, “Utopia”

Experimental art wasn’t labelled until the last third of 20th century. Until then, the emergence of artistic movements gave way to more and more abstract manifestations, farther from the classical aesthetic, which had experienced small episodes of evolution on the emergence of new techniques, but with a production based on the demands of the sponsor of turn. It was the domination of religious motifs, the reconstructions of mythological stories, the tyranny of royal and nobiliary portraits, the expansion of pompous landscapes. However, the last century was the cradle of the concept of the modern artist, an autonomous, independent, irreverent and difficult to master author that also wanted to take refuge in a new language to live outside the canons.

Nacho Criado

As usual, in the beginning, new expressive proposals that move away from academicism usually receive a harsh criticism from the most conservative and consolidated group of the fine arts. Let us not forget that this had happened to the Impressionists, openly rejected by the most traditionalist authors, who saw in their style a kind of subversion (and even perversion) of painting. Today, however, this movement of the late 19th century has established itself as an inescapable reference in the history of art.

Cristopher Cichocki, “Fish With Enamel Illuminated by Ultra Violet Radiation”

Likewise, every experimental form tends to deal with less friendly and riskier themes that give way to the significant concerns of the moment. For this reason, these forms of expression are often associated with open criticism of the established system and the status quo of power. Nothing better than muddying the harshness of a social rethinking with a blow of novelty, such as the one proposed by experimental art. A break in the rules that requires a double reading to get to the bottom of the matter. Because, in this current, things are seldom what they seem.

Jim Drain

Thus, experimental art feeds on contemporary resources and builds its message on the value of discourse itself: what is said is more important than how it is said. The image, the "extra-artistic" elements, the influence of other professions and the media impact play a fundamental role in this stream that is still difficult to define and specify. The development of the artistic tissue in each moment and place determines the expansion and reception of these models. The old and veteran Europe, so attached to its history and cultural heritage, has always lagged behind other pioneering foci, such as those from beyond the Atlantic. Perhaps the absence of a thousand-year historical weight and the unconsciousness of living a reality with a barely bicentennial past serve as an impulse to set trends and become the field of experimentation par excellence. Let's lose the fear of being wrong and try.

 

If you are a contemporary art gallery and would like to be part of Art Madrid'25, you can now apply to participate!

The 20th edition of Art Madrid will take place from 5 to 9 March 2025 in the Galería de Cristal del Palacio de Cibeles. This privileged location, good communications and the quality of the project have always been guarantees of success for an event that reaches 20,000 visitors in each edition.

Art Madrid has been held during the capital's Art Week for the last twenty years, consolidating itself as an interdisciplinary fair of new artistic trends, in which nearly 40 national and international galleries participate, working with painting, sculpture, graphics, photography, installation and digital art of recent production.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Art Madrid carries out a series of programs designed by curators, consultants and cultural experts with the fundamental objective of encouraging collecting, promoting cultural dialogue and making the most recent trends in art accessible to the general public. These initiatives are always focused on the constant improvement of the visitor's experience at our event, always seeking to enrich their interaction with contemporary art.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

PROGRAMS

Gallery Program

Art Madrid's Gallery Program is the heart of the fair. In each edition of Art Madrid, the program consists of around 40 national and international exhibitors.

Parallel Activities Program

The Parallel Program of Art Madrid'25 will have as its main axis the concept of the Territory City. The public space, the city and the territory will serve as a link to the artistic practices that take place in the "imagined spaces" and revitalize the cultural geography of Madrid.

Collecting Program

Art Madrid offers a specialized consulting service for galleries and the public interested in acquiring works of art.

Support Program for New Entries

Through a specific communication package, new entries to the fair will be presented and given special visibility.

Activities

The program will include a series of activities that will take place throughout the month of February and during Madrid Art Week at the Galería de Cristal del Palacio de Cibeles. Likewise, the parallel program will maintain the 2nd edition of the Open Booth, the Performance Cycle, Lecturas: Curated Walktrhoughs by Art Madrid, and the Interviews Section curated by Art Madrid.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

AWARDS

Best Booth Award

Award that will be articulated around the gallery with the best booth set up at the fair.

New Entry Award

Award will be given to the newly incorporated gallery with the best booth setup and exhibition proposal at the fair.

Emerging Artist Award

Our sponsors, as part of their line of action to promote contemporary art, will offer a prize to one of the revelation artists participating in the fair.

Partial view of Art Madrid'24. Contemporary Art Fair. 19th edition, 2024

Our support for art and culture extends throughout the year and responds to a global vision in which constancy and commitment to the galleries are essential to achieve our objectives of disseminating contemporary art within and beyond our borders; to create new audiences and interest in art and culture in all sectors of society; to strengthen and promote artists, especially young talent; to value art and culture as essential elements of social development; and to create spaces for cultural visibility and communication that are accessible, open and dynamic.



Relevant information

Applications for the 20th edition of Art Madrid'25 can be sent to the following e-mail address: info@art-madrid.com until October 7, 2024