Art Madrid, which will be held from February 23 to 27 at the Galería de Cristal del Palacio de Cibeles, has selected 5 works that will be donated to the Museo de Arte Contemporáneo (MMAC), which depends on the Madrid City Council. The selected pieces are: 'Isabel II' by Kepa Garraza; 'Humo VI' by Isabel Alonso Vega; 'Palacio de Cristal' and 'Madrid, Gran Vía, 2018' by Leticia Felgueroso; and 'Flexia 9' by Toño Barreiro. The four Spanish artists have an already consolidated career within the contemporary art scene in our country and with an important international projection. The works are currently on display at the fair and once it is over, this Sunday, February 27, they will be moved to the museum so that they can be admired by all visitors.

Kepa Garraza

Isabel II, 2021

Carbón comprimido sobre papel

100 x 75cm

Las piezas elegidas son:

"Isabel II' by Kepa Garraza made in compressed charcoal on paper in 2021. The works of Kepa Garraza (Berango, Vizcaya, 1979) reflect on the nature of the images we consume every day. Through fictitious scenarios where a parallel reality is recreated, he invites the viewer to question issues related to identity and the manipulation of information. His work questions official discourses, and questions the processes of institutional legitimization. His ironic and acid look offers alternatives to the reality we know and proposes a healthy exercise: to always doubt the official version. This piece can be seen at Victor Lope Contemporary Art Gallery.

Isabel Alonso Vega

Humo VI, 2018

Fumes and methacrylate

50 x 50cm

'Humo VI', exhibited at Hispánica Contemporánea gallery, is Isabel Alonso Vega's sculpture created with smoke and methacrylate in 2018. The works of Isabel Alonso (Madrid, 1968) speak of the intangible, of that which is there but can hardly be seen, it is almost impossible to touch, let alone catch. The intangible becomes present and presents itself enclosed, but not immobile, since the forms have their own life and change according to the lighting and the perspective from where you look at them.

Leticia Felgueroso

Madrid, Gran Vía 2018, 2018

Fotografía y gelatina de plata sobre papel RC

150 x 205cm

The photographs 'Palacio de Cristal' and 'Madrid, Gran Vía 2018', exhibited at the BAT Alberto Cornejo gallery, are two of the pieces that will be donated belonging to Leticia Felgueroso. The works of Felgueroso (Madrid, 1963) are based on urban scenes of an attractive chromatism that make us imagine a different city. Her photographs can be found in numerous Spanish embassies around the world and she has been commissioned by entities such as Ifema or the Thyssen-Bornemisza National Museum.

Toño Barreiro

Flexia 9, 2018

Esmalte sobre aluminio

65 x 65cm

'Flexia 9' by Toño Barreiro, made in enamel on aluminum in 2018, is another of the pieces that will be incorporated into the collection of the Museum of Contemporary Art and can be seen at Shiras Galería. Toño Barreiro (Zamora, 1965) has been developing, since the mid-1980s, a multidisciplinary work that alternates photography, painting, sculpture and digital processes. In his work we can observe a whole series of new methodologies and creative processes that give rise to sinuous and synaesthetic paintings, playing with the concept of deconstruction, the symbiotic or the most elementary biological processes.

From Art Madrid, we pose a key reflection: Is it enough to talk about emerging art, work with emerging artists, and be a platform for their promotion? Reality shows us that many of these creators, at the beginning of their professional journey, face structural barriers such as a lack of public support, the absence of galleries willing to invest in them, or the disinterest of cultural institutions.

This situation, persistent both in the Spanish landscape and in other international contexts, leads us to ask: Where is emerging art truly heading? What defines emerging artists? And why do we tend to associate the emerging solely with age, as if emergence were inexorably tied to youth?

The V' Day in Coiled Dragon Garden. Acrylic on canvas. 2022. Sun Pei Mao. Represented at Art Madrid'25 by Yiri Arts.

Emerging art should not be merely a category confined to novelty or a specific life stage. It should be a dynamic concept encompassing the freshness of ideas, the courage in proposals, and the capacity to challenge the status quo, regardless of when or how an artist emerges. It is time to broaden the conversation and rethink the space we grant to those who, from any corner or circumstance, choose to make art their way of breaking into the art scene.

The term "emerging art" has been, from its inception, a nebulous concept deeply dependent on the structures that define and promote it. Initially conceived as a category to describe artists in the early stages of their careers, the concept has transformed into a contested terrain for galleries, institutions, and art critics, often becoming more of a market mechanism than a designation of genuine creative promise. But in the 21st century, does it still make sense to talk about "emerging art"?

Untitled. Sculpture. Wood, wax, oil, and tannins. 2022. Hirosuke Yabe. Represented at Art Madrid'25 by 3 Punts Galería.

In an increasingly hyperconnected world, where the barriers between the "emerging" and the "established" are blurred by the rapid circulation of artistic images and narratives, the term may begin to lose its weight. Social media has democratized, at least in theory, access to the visibility of artworks, allowing artists from all latitudes to project their work to a global audience without traditional intermediaries. This phenomenon raises a key question: What is truly "emerging" when a creator can go from anonymity to viral notoriety in a matter of hours?

The paradox deepens when we consider how the art market has absorbed this concept. "Emerging art" has shifted from being a temporary category to becoming a label that fuels speculative desire. However, this often results in the instrumentalization of the artist, whose work is reduced to a mere vehicle for economic transactions. In this context, the concept of "emergence" refers less to the potential for exploration or innovation and more to a speculative promise of financial return.

Chromatic Dream Space. Acrylic, oil, resins, and spray paint on canvas. 2024. Gemma Alpuente. Represented at Art Madrid'25 by Canal Gallery.

Emergent: relative to what?

Another fundamental issue lies in the relationship between "emergence" and the systems of power that legitimize it. Traditionally, the idea of an emerging artist suggests a narrative of ascent, a transition from the margins to the center of institutional recognition. However, this narrative presupposes a fixed cultural hierarchy, where centers of power (New York, London, Berlin, among others) dictate what is emerging and what is not.

In recent decades, movements like postcolonialism and decolonial theories have challenged these hierarchies, pointing out how they perpetuate historical and geographical inequalities. From this perspective, labeling an artist from a "peripheral" region as "emerging" can be problematic, as it reinforces the idea that their value lies in their ability to adapt to the standards imposed by hegemonic cultural centers.

The Virginity Machine. Acrylic on canvas. 2024. Brenda Cabrera. Represented at Art Madrid'25 by Collage Habana.

The impact of technology and new forms of emergence

In today's world, the artistic landscape is shaped by digital technology, which redefines how art is produced, distributed, and consumed. Platforms like Instagram, TikTok, and NFT marketplaces have created new avenues of visibility and parallel economies that escape, at least partially, the control of traditional institutions. In this context, emerging art is no longer necessarily tied to galleries or museums but to a creator’s ability to navigate digital environments and build virtual communities around their work.

This generates new dynamics that challenge the usefulness of the term "emerging." On the one hand, it broadens the definition of what can be considered art and who can participate in its production. On the other, there is a risk that the focus on the "new" and "disruptive" is reduced to a mere algorithmic strategy, where the quality of the work is subordinate to its capacity to generate interactions.

Apple and Blue bear. Apple and larva. Ceramic. 2024. Yasuhito Kawasaki. Represented at Art Madrid'25 by Ting Ting Art Space.

Should we abandon the term?

In light of these complexities, we must ask whether the concept of "emerging art" remains useful or should be replaced by other categories that better reflect contemporary realities. Perhaps a more fruitful approach would be to focus on terms like "independent art," "decentralized art," or simply "contemporary art," which avoid the hierarchical and market-driven connotations inherent to "emerging." Ultimately, questioning the concept of emerging art is not just a terminological issue but a critical exercise to rethink the structures that determine how we value artistic creation. In a world where the boundaries between the emerging and the established are increasingly blurred, perhaps the real emergence lies in reimagining the very foundations of how we conceive art and its role in society.

Untitled. Acrylic on canvas. 2024. R.S. Babu. Represented at Art Madrid'25 by Gallery 1000A.

Contemporary art is a territory without fixed maps, a fluctuating space where the only rule is that nothing is set in stone. In this context, the word "emerging" takes on multiple meanings, because contemporary art is not only a product that emerges from thought or technique but is also linked to a constant process of emergence. We invite you to rethink and question its definition beyond prejudices and reductionist conceptualizations, and instead, from the spirit and commitment to open new paths toward understanding the art of our time.