With some nostalgia, as it happens with all good things that reach to an end, last Sunday, March 1st, we closed the doors of our 15th edition; but we also have a deep feeling of satisfaction and gratitude towards all those who have participated in this party and have made Art Madrid the best celebration of contemporary art to date.

Photo by Mario Domingo, Art Madrid'20

We close our 15th edition reinforcing its position as a must-see fair within the Art Week of the capital, thanks to our commitment to innovation and the expansion of disciplines, that has resulted in a huge reception by the public and the professional art sector. For five days, Art Madrid has transformed the Crystal Gallery of the Palacio de Cibeles into a real dynamic and festive event around contemporary art, attended by about 20,000 people.

Our audience grows and diversifies every year, and both visitors as exhibitors remark that Art Madrid is one of the most attractive, accessible and welcoming fairs to visit. The gallery owner Luisa Catucci, who participated in the Art Madrid for the first time, says that “it was surprising to see the fair full of people at all times, it has been a fantastic first experience; in addition, there were many collectors and directors of foundations and institutions, so the public was excellent.”

Photo by Henar Herguera, detail of "Orejuda V", by Iván Prieto, in Art Madrid'20

Other galleries that chose Art Madrid as the first option to enter the Spanish market share this same opinion, such as Panoptikum or Urban Spree, who underlines the high interest of visitors, the extraordinary opportunity to expand contacts and the satisfaction of concluding operations with new collectors. As Adeline Jeudy, director of the Parisian Galerie LJ who premiered at Art Madrid, comments “it is a very positive experience and the location of the fair is perfect; and I have been able to meet new collectors, art lovers and visitors of more professional as well as varied profiles.”

In addition to having grown in terms of the interest and specialisation of the visiting public, the galleries also underline the potential growth of Art Madrid year after year and its emblematic situation in the heart of the capital, besides the constant effort to offer the best contemporary art of the moment. Some senior exhibitors at the fair, such as the Kreisler Gallery, highlights the influx of public and the increase in sales with new national customers. Likewise, Aurora Vigil-Escalera points out that Art Madrid is “one of the most important contemporary art fairs and it is essential to take care of it and pamper it. I think that the space is unbeatable and that the quality of the galleries has been increasing every year.”

Photo by Lourdes Diaz

This evolution of Art Madrid is also much appreciated by the professional sector. Carlos Delgado, a critic, curator and member of the Art Madrid Committee, explains that the fair has established itself as “an absolute expression of the most contemporary scene that seeks direct contact with present art and strengthens its commitment to support young artists and emerging creators maintaining the balance with more consolidated artists.” In the same way, Art Madrid also stands out as the optimal space to enter into collecting, something that confirms Nuria Blanco, director of the Moret Art gallery (A Coruña), who corroborates an increase in young buyers around the age of 40 that start their collections with small or medium-sized pieces. “We have had many couples who bought their first piece together. This makes it a more special sale for us”. Nuria also states: "We are very happy with the presence of institutional collectors, such as the Museum of La Palma that acquired a piece of Lino Lago, something that has a positive impact for both the gallery and the artist.”

Photo by Lourdes Diaz, Art Madrid'20

Indeed, this edition has seen an increase in the support provided by public institutions, with a greater presence of authorities and political representatives. It should be highlighted the visits from the Ministry for Culture and Sports with, among others, Elisa de Cabo de la Vega, Deputy Director for the Protection of Historical Heritage (Fine Arts G. D.); as well as the Government of the Community of Madrid, among which we mention Antonio Sánchez Luengo, Deputy Director of Fine Arts of the General Management of Cultural Promotion. Likewise, the support provided by regional and local governments is remarkable. All this gives an account of the interest shown by the public sector to support art and culture, with its active participation in large events such as Art Madrid.

It should be noticed the numerous visits of directors and curators of outstanding museums and cultural institutions such as the MNCARS, Thyssen-Bornemisza Museum, Würth La Rioja Museum, Galician Centre of Contemporary Art, Circle of Fine Arts of Madrid, Museum of Contemporary Art of Vigo, CaixaForum Madrid, CEART, Cab de Burgos, Atlantic Centre of Modern Art-CAAM, TEA Tenerife Space of the Arts, Es Baluard Museum of Modern and Contemporary Art or MUSARCO, to name a few. We also had the visit of collections and private entities such as the INELCOM Collection, SOLO Collection, Thyssen Bornemisza Foundation, Repsol Foundation, Casa de Alba Foundation, Manuel Benedito Foundation, Enrique Ochoa Foundation, Support Art Foundation, BBVA Foundation or Cepsa Foundation.

Photo by Lourdes Diaz, Art Madrid'20

In addition, this 15th anniversary has achieved a very positive impact on the public, critics and the media, thanks to its determined commitment to turn the event into a dynamic and up-to-date celebration that everyone loved. Both the new video art, action art and performance program carried out together with the video art platform PROYECTOR, curated by its director Mario Gutiérrez Cru; as well as the redefinition and expansion of the One Project program, directed by art critic and curator Fernando Gómez de the Cuesta under the title of “Salvajes. La cage aux fauves”, have kept alive the spirit of celebration and full relevance that has served as a leit motiv to this 15th edition.

Finally, we cannot forget our sponsors Royal Bliss, Yelmo Cines Luxury, One Shot Hotels, and all our collaborators, volunteers and media partners, who have contributed to turning this anniversary into a memorable event.

Art Madrid celebrates this way 15 years of experience, consolidating its evolution and recognition as a unique space for present international creation, supporting both emerging artists and the most consolidated professionals, becoming an essential event for collectors, experts and other cultural agents necessary to the revitalization of contemporary art.

Antonio Ovejero

CONVERSATIONS WITH MARISOL SALANOVA. INTERVIEW PROGRAM. ART MADRID'25

Antonio Ovejero (Valencia, 1999) explores memory and the retrieval of scenes that dwell in our collective imagination, focusing on the sublime aspects of everyday life. He is fascinated by women adorned with jewelry and large bags, dresses with geometric patterns, and extravagant hairstyles that bridge different eras. Through a kitsch aesthetic, he seeks the ostentatious in attire, the conspicuous, and the pretentious, elements that are often more common and closer than one might expect.

His portraits often highlight the hands, revealing details and the objects they hold, such as a retro handbag. The use of print as an identity and aesthetic tool is a recurring element in his work. For him, the combination of age, the everyday, and elegance forms a constant image. He defines his pictorial project as a neo-pop costumbrista.

What role does experimentation play in your creative process?

I believe experimentation is crucial for any artist, as it is the means by which you discover how to represent what you wish to convey. Since I began painting, I have used various techniques to achieve the results I was looking for.

Oil painting dominates my work. I've always favored this medium because I feel more comfortable with it, and it delivers the results I want. However, when I decided to incorporate printmaking, I sought ways to present it in a more contemporary manner. Initially, I chose photographic transfer because it seemed like an interesting resource that complemented oil painting well. But I later realized I wanted the work to be entirely plastic, with painting as the dominant element. That’s when I began working with silkscreen, a printing technique that allowed for more precise results and integrated well with oil painting.

For this technique, I used acrylic paint because it dries faster and provides a greater margin for error, although it requires a lengthy process that involves more than just painting. This is when I discovered stenciling, a method where I create designs in Illustrator and then cut them out with a laser cutter. Stenciling makes the painting more organic and faster. So, I continue to search and experiment until I find the right means to complete a painting.

I believe using different techniques within one work greatly enriches it. Currently, I am focused on finding a direct way to combine brushstrokes with prints. I am experimenting with animal prints, which are more organic and forge a direct link between the painting and the act of painting itself.

Always matching bags and heels. 2024. Oil on panel. 180 x 140 cm.

What are your references?

To discuss my references, I think I need to divide them into those within my environment and those from outside. I was born into a family where my father was a painter, and my brother Miguel Ángel is also a painter, so painting has been present since my early years. Additionally, my mother always supported my dedication to the art world, and I spent a lot of time with my grandmother, who was a seamstress. Therefore, anything related to textiles, scraps, and printmaking has always caught my attention, and I have tried to capture it in my work.

As for external references, in painting, I think of artists like Marten Ant and David Storey, who work with photographic archives, or Juan Ugalde, who intervenes in photographs to create new narratives, or Gerhard Richter, whose painting is closely linked to photography. I find the union of photography and painting very interesting. I also think that my work has a strong connection with certain cinematic or photographic influences. In this respect, I highlight Martin Parr, a photographer who captures everyday scenes at the beach, focusing on details like wrinkled hands.

Another reference is Eric Persona, a Milanese photographer who explores daily life from a perspective that blends the extravagant with the mundane, creating very interesting images. I am also inspired by Thandiwe Muriu, a Kenyan photographer who creates images in which prints merge with the model, making prints a symbol of identity for Kenyan women.

As I mentioned earlier, my painting has a close connection to cinema, which is why I always think of Marisa Paredes, especially in Almodóvar’s films, where she portrays a woman with a tough life but remains elegant and sublime, something I try to reflect in the female figures I paint. In this sense, Almodóvar is an important cinematic reference. I also think my work mirrors the interplay of patterns and colors in his films. Another reference is Paolo Sorrentino, an Italian filmmaker who blends the glamorous with the everyday, the extravagant with the costumbrista, concepts I also try to incorporate into my work, just as Fellini captured a strange everydayness.

I believe all these references have a direct influence on me and help me create the imaginary I aim to represent in my work.

Your leather bag. 2024. Oil on panel. 180 x 140 cm.

How important is gesture in your portraits?

Throughout my work, I have explored portraiture from various angles, especially in the "Señoras" project, where I wanted to use the portrait as a collective stamp representing the women it portrayed, so that a figure like Conchita or Paca would symbolize all the women of that generation. I think the gesture in the portrait is very important, something I tried to emphasize in my work. Also, depending on how you portray a person, you can convey different things.

For instance, a grimace, a lascivious or defiant look, is also a form of narration within the work. But now, I use portraiture in a different way. I believe that portraying people can also be done by showing the elements that make them up. For example, I now work with close-up shots where elements such as handbags, jewelry, hands, or posture take on great significance. All of these elements also reflect what a person or a group of people is like. So, the current portrait I work on, where I use gestures, relies on the arrangement of elements: how a hand is placed, how a bag is positioned, and how the image I am portraying is constructed.

Whisky on the rocks. 2024. Oil and acrylic on panel. 40 x 40 cm.

What is your favorite format for painting?

I believe the format is crucial in how you want to create your work and how you work. I almost always work on plywood, on a frame, because the strength of the wood allows me to have more impact on the work. Also, I use printmaking techniques that require a more rigid support; if I used linen or canvas, for instance, it would loosen and make the creative process more challenging. That’s why I always work on wood.

I find it very interesting to use the brush more aggressively in the first strokes, the initial stains, which directly relate to the format. The size of the work is very important. I prefer large formats because I feel freer in that space, where the first brushstrokes and stains feel more satisfying. It also creates a connection between the painting and the act of painting itself, which I believe is essential to creation. I think pleasure has a powerful role in the work, as the result greatly depends on whether there is a certain enjoyment or if you are looking for something more perfectionist or precise.

Large formats allow me to develop best, where the work is constructed and the shapes and brushstrokes merge. When I work with smaller formats, I also enjoy the process, but it requires more consistency and thoroughness. The brushstroke has to be more precise, the focus is on a specific part, and the construction process is slower because the combination of tones is more complex.

On the other hand, in larger formats, the tones and brushstrokes come together more easily, and the form is gradually created as I work. That’s why I generally prefer large formats and plywood.

Always matching bags and heels. 2024. Oil on panel. 180 x 140 cm.

How do you think your works reflect temporality?

In my work, I always try to address themes like memory, the preservation of memory, and the passage of time. Since I began creating, this has been reflected in my first projects such as Mujeres sin color (Women without Color), Relato sobre el luto (Mourning Story), or Señoras (Ladies). I depict elderly women who lived through the post-war era and the cultural and belief systems of Spain at the time, and who, in their maturity, have somehow detached themselves from that past.

That’s why I like to represent them in a more ornate and glamorous way, as a sign of empowerment. For me, it’s important to reflect that resilience through aesthetics and print, which I use as an identity resource for a generation like that of my grandmother and her friends, who came from that harsher Spain but are still present in our society. These women, with their rings, dresses, and handbags, are the women I capture in my work.

I believe that ostentation belongs to the representation of a certain empowerment after a life in black and white, so to speak. Temporality plays a fundamental role in my work. The passage of time and how these people were treated is something I focus on a lot. I try to represent them through their objects or scenes that evoke that era, combining the experiences they have shared with me and those I have lived through, creating a whole imaginary that I seek to capture in my work, centered around these women and this society.

In collaboration with