Art Madrid'25 – The invisible poetry between art and design

A common link between art and design is the creation of forms and expressions. If, on the one hand, art asks us questions, challenges us and encourages us to question all knowledge, design strives to offer us solutions to improve our daily lives, appealing to the functionality and usefulness of objects and materials that make our daily lives more comfortable.The boundaries that separate art from design are often very thin, but we are not really interested in talking about boundaries, on the contrary. Functionality and subjectivity can go hand in hand to build beautiful, delicate and sharp objects in their reflective expression. There is no doubt that, when art and design meet, they generate a strong link between creativity and material, becoming a useful tool to dissect the senses.

Perhaps artistic creation finds its referent in design, if we add a third element to this feedback from both sources: sustainability. The artists we present below work with the recovery of materials and their transformation into aesthetic objects. The conscience at work in the pieces of Idoia Cuesta (Donostia, 1969). Represented by the Arancha Osoro Gallery; Luz Moreno Pinart (Madrid, 1989). Represented by the CLC ARTE gallery; Lúcia David (Portugal, 1966). Represented by Trema Contemporary Art Gallery; and Cova Orgaz (Bilbao, 1983), represented by Bea Villamarín Gallery, is the result of the synthesis between tradition and innovation. They have in common, among other things, the intuitive and handmade production, the respect for resources and the time of creation. Their works are the result of a desire to slow down the pace of life through traditional methods that speak of their origins. And through these processes, each in its own way, they invite us to ask ourselves: How do we understand the time, the matter and the space in which we live?

Idoia Cuesta. Abyssal. Fishing line. Variable dimensions, 2023.

Idoia Cuesta is an artist who combines the processes of basket weaving and textile art. She uses artisanal techniques and organic materials to create pieces that reflect the identity of the raw material, and her working methodology is mainly inspired by rural environments and respect for the environment. The fibers that give corporeality to her pieces are insufflated with a healing vocation and the desire to build a personal story about the utility of the work of art in any context. In her sculptures are perceptible minimalist personality and sensory comfort, characteristics that result from the alchemy that generates the relationship between basketry and textile, and that goes beyond the simply contemplative to question how much humanity resides in the complexity of the material.

Luz Moreno Pinart. Momo hajimete saku. Papier, platre, 11x7x7cm. 2023.

Luz Moreno Pinart specializes in design, scenography and textile fibers. Her works have a strong sculptural character. The volume created by the fine strands of knotted paper transforms each piece into a kind of net that connects the emotional with the vitality of the elements. This is the impression that her woven works evoke when, in front of them, we recall the curious metaphor that everything in life happens? Our existence takes place in moments that we cherish, and the fragility of memories rests on each woven knot. In her installations, the color red - in its variable values - is a metaphor for the intensity with which the artist has lived each moment. Her works are experiments that have evolved - as a deliberate archaeology of the most deeply rooted domestic elements - projecting into the future a visual production that hybridizes the codes of design, art and craftsmanship in search of an

Lúcia David. Babel Tower. Mdf board, glue, newspapers, fabric, plastic, wire,15x15x18 cm, 2023.

Lúcia David works with performance, installation and sculpture, with a particular interest in artist's books and the textuality of the artwork. She integrates collage and stitching techniques in her creations. In her works, the artist tells the story of the women's condition, and in this journey, she recalls the collective history of the status of women in her native country. The paper, the effervescent pulp of letters and the second levels outline the sides of a needle that is both piercing and healing, with which the artist creates, writes, embroiders and perforates. All these actions in this order and with the impulse to rescue the traditions that the matriarchs of each family have handed down to generations and generations of daughters. In general, her work exalts the imperfection, the rudeness and the simplicity of the actions that take place in domestic spaces and that, over the years, have been transferred to public life. Silence takes the objects related to domestic activities into her hands, but in an attempt to raise the tone of those silent whispers, the artist pours on paper all the contained value that her predecessors also left her as an heritage.

Cova Orgaz. Blue pigeon. Polychrome cardboard nº 3, 29x33x20 cm, 2023.

Cova Orgaz has redefined creation in a risky and courageous way by using cardboard as the main material for her sculptures. Challenging its ephemeral character and difficult conservation, the artist has broken the rules to show that cardboard can be as appreciated in sculptural production as any other element. Her ability to master and be carried away by cardboard has been achieved through trial and error, but without giving up. As a result of her fruitful efforts, today she surprises us with a repertoire of endearing figurative sculptures of striking realism. There are some hands in the world that correct, others that censor and some that model in desire what, after so much work, becomes reality. In this way, Cova Orgaz's cardboard sculptures, as if they were about to come to life, elevate the material into a category as valuable as that of bronze, marble or wood. Her persistence has shown that true artistic skill goes beyond conventional materials, redefining new possibilities that can define a path for sustainable creation.

Idoia Cuesta. Abyssal. Fishing line. Variable dimensions, 2023.

In addition to fusing tradition and contemporaneity, these artists also emphasize the usefulness of virtue in creating works that position themselves in the face of certain gender issues, preserving domestic duties, questioning the established, and the value of seeing creation as a conscious practice committed to society. They have gone beyond the aesthetic, creating sensory experiences, interwoven stories, reunions with the collective memory and an obvious connection with the essence of life and nature. And the result is here: Works that, in addition to being beautiful in form, are powerful in the content they translate; they establish - with their own invisible poetics - a balance that is necessary to fulfill the task of walking on a fine line, where aesthetics and the utility of the object coexist in perfect harmony.

ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!