Art Madrid'25 – SHIRAS GALERÍA TRUSTS IN LOCAL ART

Shiras Galería is committed to local art in Valencia and in its proposal for this edition of Art Madrid will exhibit work by five Valencian artists and one Zamorano artist based in Valencia.

Founded by its current artistic director Sara Joudi, Shiras Galería gives visibility to local art in Valencia, as well as national and international art, and does so by offering a proposal for inter-generational dialogue between consolidated artists and young emerging artists with great potential for projection. Shiras Galería is a member of the Consortium of Spanish Contemporary Art Galleries, LaVAC (Association of Contemporary Art Galleries of the Valencian Community) and the Valencia Excellence Association.

Toño Barreiro (Zamora, 1965) participates in Art Madrid with the proposal "FLEXIA". Defined by the critic David Barro as: Toño Barreiro proposes to "visualize the skeleton of thought" and for this he uses the line in a sinuous and organic way (Dibujos infinitos) or as a constructor of flat geometries, which combines and moves in structures of inspired three-dimensionality (Flexia). Through new technologies and creative processes, the artist in his most recent creations, develops a multidisciplinary work in which he breaks completely with the traditional frame, making a symbiosis between painting and sculpture.

Toño Barreiro

Dibujos infinitos, 2018

Tinta plana sobre papel fabriano

90 x 75cm

Juan Olivares (Catarroja, 1973) is an interdisciplinary artist who works between China and Spain. This year he is participating in the fair with the new series "Beyond", recently exhibited in Shiras, where he shows us his ambivalence between the poetics of the Eastern world and the chromatism of Western abstract expressionism. He makes his collages by cutting out fragments of vinyl paint on paper and combining them in such a way that the formal limits of the pictorial are lost. For the artist, abstraction is the search for the essential in the work.

Horacio Silva (Valencia, 1950), is included in Art Madrid's proposal with his recent project "intro-versions". Prestigious artist and professor of the UPV. In his work, mimesis and colour come together in a clear transition towards abstraction in which the element of "unity" makes it an explosive display of emotional tensions, from which his unmistakable personal stamp emerges.

Josep Tornero

St, 2019

Oil on canvas

100 x 100cm

Horacio Silva

Mi isla preferida, 2019

Acrylic on canvas

155 x 120cm

The artist Josep Tornero (Valencia,1973), uses his masterful command of classical technique in a contemporary way and with it constructs a work in which he travels through the image both from the real and the imaginary where we find a constant concern for the material element that configures it. Her black and white oils, which resemble a blurred photograph, have a background of social denunciation. This makes her paintings unmistakable.

Nanda Botella

Serie grietas franjas y color, 2018

Mixed media

70 x 70cm

Shiras' exhibition proposal for Art Madrid is completed with the most recent works by Nanda Botella and Cristina Gamón. Stripes, colours and cracks merge in the work of Nanda Botella (Valencia,1960), who expresses her deepest feelings through a metaphysical language. The colour in its maximum vivacity is a fundamental element in the current work of the Valencian artist, in contrast to the work based on black and white of her previous stage. On the other hand, the young artist Cristina Gamón (Valencia, 1987), makes a show of color on surfaces of metacrilate, obtaining diffused and transparencies that remember to primary organisms submerged in aqueous spaces located in abysmal depths.

 

From July 7 to 9, 2025, the Balsera Palace will host the First Course on Collecting and Contemporary Art, an intensive 15-hour program that will explore the complex and fundamental question of taste in contemporary art. Organized by the Nebrija Institute of Arts and Humanities at Nebrija University and the Avilés City Council, in collaboration with 9915 — Association of Private Collectors of Contemporary Art and the Institute of Contemporary Art, the course offers a unique opportunity for analysis and debate on the dynamics that shape aesthetic and symbolic value in today’s art scene.


First Course on Collecting and Contemporary Art. Avilés, Asturias


The notion of taste, intrinsically tied to aesthetic judgments and power relations, has played a decisive role in the historical prominence of artists and artworks. However, contemporary art—marked by its breaking of conventions, diversity of media and techniques, and critical stance toward traditional canons—raises fundamental questions about the continued relevance of this concept.

This course will explore how the decisions made by key players in the art system—institutions, private collections, galleries, curators, and artists—continually redefine a field of taste shaped by aesthetic, symbolic, cultural, social, and political logics.


"¿But does it exist, and what is the prevailing taste of our time—so seemingly confused, fragmented, indecipherable?" - Omar Calabrese, The Neo-Baroque Era.


The academic program, directed by José Luis Guijarro Alonso, Director of the Master’s in Art Market and Related Business Management at Nebrija University, and Pablo Álvarez de Toledo, Head of the Department of Arts at Nebrija University and the Nebrija Institute of Arts and Humanities, will bring together a distinguished group of national experts—including collectors, critics, curators, gallery owners, and artists—whose contributions will address key issues in shaping aesthetic, symbolic, and market value in today’s art world.


PROGRAM

MONDAY, JULY 7

9:30 AM Registration.

10:00 AM Course Opening Nebrija University Avilés City Council Presented by Rosario López Meras – President of the Association of Contemporary Art Collectors, 9915, and Adrián Piera – President of the ICA, Institute of Contemporary Art.

10:30 AM Course Presentation By José Luis Guijarro Alonso – Art Historian and Anthropologist, Researcher, and Director of the Master’s in Art Market and Related Business Management at Nebrija University.

11:00 AM Coffee Break.

11:30 AM Panel Discussion The Taste of Private Collecting as a Prelude to History. Speakers: Candela Álvarez Soldevilla – Entrepreneur and Collector; Javier Quilis – INELCOM Collection; José Miguel Vegas Valle – Collector. Moderator: Luis Feás – Critic and Curator.

1:00 PM Lunch Break.

3:30 PM Individual Lecture On Good Taste in Contemporary Art. Speaker: Marisol Salanova – Curator and Art Critic, Director of Arteinformado.

4:45 PM Panel Discussion The Influence of Galleries in Shaping Contemporary Taste. Speakers: Elba Benítez – Gallerist; Ricardo Pernas – Gallerist (Arniches 26); Aurora Vigil-Escalera – Gallerist. Moderator: Rafael Martín – Coleccion@casamer.

6:00 PM End of Day.

6:30 PM Activity and Cocktail Visit to the Exhibition Asturian Artists in the Pérez Simón Collection – Avilés.

TUESDAY, JULY 8

10:00 AM Individual Lecture Contemporary (Bad) Taste: Kitsch, Camp, and Tacky. Speaker: Julio Pérez Manzanares – Autonomous University of Madrid.

11:00 AM Coffee Break.

11:30 AM Panel Discussion Institutions and the Formation of Contemporary Taste. Speakers: Virginia López – Artist, Founder of PACA_Proyectos Artísticos Casa Antonino; Julieta de Haro – Artistic Director of CentroCentro; Carlos Urroz – Director of Institutional Relations, Museo Nacional Centro de Arte Reina Sofía. Moderator: Laura Gutiérrez – Director, School of Art of Oviedo.

1:00 PM Lunch Break.

3:30 PM Panel Discussion Beyond the Eye: The Taste for Ethical, Ecological, Social, or Political Concerns in Contemporary Art. Speakers: Semíramis González – Independent Curator; Eugenio Ampudia – Artist; Claudia Rodríguez-Ponga – Independent Curator. Moderator: Bárbara Mur Borrás – PhD in Fine Arts.

5:00 PM End of Day.

5:30 PM Activity Visit to the Studiolo Exhibition – Candela Álvarez Soldevilla Collection.

WEDNESDAY, JULY 9

9:30 AM Meeting with Asturian Artists Speakers: María Castellanos – Artist; Avelino Sala – Artist; Consuelo Vallina – Artist. Moderator: Pablo Álvarez de Toledo – Nebrija University.

11:00 AM Activity Visit to the Niemeyer Center – Avilés.

Course Closing Ceremony.





This course is designed for art professionals, collectors, researchers, and students seeking an in-depth analysis of the dynamics that shape taste and collecting practices in contemporary art. Adopting a critical and multidisciplinary perspective, it provides a unique opportunity to rigorously examine the aesthetic, symbolic, and structural factors that underpin the legitimization of contemporary art.