SAFE CREATIVE BECOMES THE PLATFORM THAT SUPPORTS CONTEMPORARY ARTISTS IN FACING DIGITAL CHALLENGES.

Thanks to the collaboration with Safe Creative, we have been able to enjoy the Interviews Program with Marisol Salanova, in which seven artists from Art Madrid'25 have shared reflections and creative processes of their work. The world of contemporary art has undergone significant changes in recent years. Creators now face more challenges than ever, not only when exhibiting their work in galleries and contemporary art fairs, but also in protecting their works and identity in the digital world and against the growing impact of artificial intelligence.

For this reason, Safe Creative positions itself as an essential ally for artists who value the effort behind their work, seek to register their creations to generate solid proof of authorship, and wish to protect their personal brand or that of their works and collections.

Since 2007, Safe Creative has been the world's leading private company in generating digital evidence on the internet. Through its copyright registration service, it offers tools tailored to all types of creators. In recent years, it has evolved into a comprehensive platform that not only helps artists register their finished works but also certifies human contribution in the creative process, automatically informs about reserved rights, and allows for publishing and licensing works. Additionally, it has become a reference for articles, news, and trends on intellectual property. It also simplifies the trademark registration process in various territories, both nationally and internationally, addressing a crucial aspect for contemporary artists.

The goal is clear: to support creators in all aspects related to their copyrights, style, and brand image. From documenting the creation of their works to protecting their artistic name, Safe Creative enables artists to present their identity coherently and professionally, opening up new opportunities.

Beyond personal identity, it is recommended to register the names of specific works, notable projects, or collections involving collaborations with other creators as trademarks. This includes names of fairs or residencies, for example. This type of protection helps prevent others from appropriating the name and reputation of artists, organizations, and works, while facilitating the commercialization, communication, and promotion of creations.

All of this is made possible by Safe Creative's intelligent use of new technologies. Through digital fingerprints, timestamps, and blockchain, the platform generates valid and verifiable evidence in all countries that are signatories to the Berne Convention. These proofs are tamper-proof and enhance the confidence of buyers, gallerists, and creators. The same philosophy of technological efficiency is applied to trademark registration, simplifying a process that was traditionally tedious and complicated.

Additionally, Safe Creative offers a free online exhibition space for its subscribers, which is continually evolving to become a comprehensive solution for those looking to showcase their talent and work. This space allows artists to sell usage licenses comfortably and transparently, and even declare whether they wish to prevent AI companies from using their works to train algorithms.

Safe Creative thus positions itself as a platform that supports the entire journey of any artist, content creator, or company that values their work and wants to showcase their talent to the world in the safest way possible, transcending borders and empowering creativity.

Sponsor of ART MADRID'25

CITY TERRITORY: PARALLEL PROGRAM ART MADRID'25

ESPACIO TECTÓNICA

The city, as Henri Lefebvre argued, is not only a physical space but also a social product, a network of relations and representations that are constantly reconfigured. Its cracks, folds and vertices are more than mere accidents of the terrain, they are material manifestations of a dialectic between inhabitation and transformation. It is in this vacillation of forms and meanings that Espacio Tectónica was conceived, a place to promote the encounter between art, territory and city.

Maternidad geomética. Jeanne de Petriconi y Guillermo G. Peydró. 2023.

Inside the fair, Espacio Tectónica is configured as a space for reflection and action on our relationship with the urban environment. A space that encourages critical thinking and artistic experimentation, exploring the tensions that shape the contemporary city. Through a programme that includes a video cycle and meetings with professionals, the space invites us to think about how the city not only receives cultural practices, but also generates and transforms them. It is a field where differences and contrasts become a source of reflection and analysis, and where art becomes a tool for understanding the social and philosophical complexities of the world we inhabit. Like tectonic plates in friction, everything that happens in Espacio Tectónica shifts, collides and challenges the visitor to generate a state of questioning about how we inhabit public space.

Circular Inscription. Tezi Gabunia.2016.

VIDEO CYCLE: CARTOGRAPHIES OF PERCEPTION

Under the title Cartographies of Perception, during the week of the fair, Espacio Tectónica will host this section, curated by PROYECTOR's Imagen en Movimiento platform, which presents a selection of international video art works that address issues such as migration, territoriality and the relationship between the peripheries and urban centres from a contemporary and analytical perspective. From the production of semiconductors in Taiwan to the mutation of the landscape in Brazil, video art becomes a critical tool that unravels the interactions between urban space, nature, the climate crisis and contemporary perceptions of the environment.

The works presented address migration, territoriality and the relationship between centres and peripheries, examining the city as a complex organism, at once a labyrinth and a tower of Babel. Through video, the artists reflect on the role of the individual in the transformation of architectural space and the dynamics of feedback between peripheries and urban centres in an interconnected world, inviting the viewer to expand his or her perception of the spaces he or she inhabits.

Guest artists: Ilaria Di Carlo (it), Tezi Gabunia (ge), Juan Carlos Bracho (esp), Magda Gebhardt (bra), Lukas Marxt (aut), lololol (Xia Lin y Sheryl Cheung) (tw) and Yuchi Hsiao (tw).

Wafer Bearer Deep Rain. lololol. Xia Lin y Sheryl Cheung. 2022

INTERVENTION CYCLE: 20 DEGREES

As part of the parallel program, Espacio Tectónica will also host the Cycle of Interventions: 20 Degrees, in which professionals from the sector: artists, researchers, professors, curators, etc. will carry out ephemeral interventions to reflect on the city as a symbolic and political space. Key issues such as migration, the evolution of urban centers and the role of the individual in the transformation and atonement of the city will be explored. Through these actions, bridges will be built between disciplines and diverse perspectives, broadening the understanding of how art feeds back into the urban fabric and how public space is a natural environment for artistic creation.

Guest artists: Susi Vetter (al), Helena Goñi (esp), Paula Lafuente (esp), Olga Mesa (esp), Elena Arroyo (esp), Amaya Hernández (esp), Deneb Martos (esp), Guillermo G. Peydró (esp) & Jeanne de Petriconi (fr), Sergio Muro (esp) y Javier Olivera (esp).

La Pagoda de Fisac II. Amaya Hernández. 2022.

Espacio Tectónica functions as a dynamic node within Art Madrid. Its rhizomatic character allows art not only to inscribe itself in the territory, but also to transform it, infiltrating its meanings and re-signifying it. It is a meeting point and a space for critical thinking that welcomes visitors and invites them to discover new ways of inhabiting and perceiving the urban environment.