Art Madrid'25 – RODRIGO JUARRANZ: A COMMITMENT TO INNOVATION AND CONTEMPORARY PRESENT

Rodrigo Juarranz, founded in Aranda de Duero in 2006 under the slogan "Art within everyone's reach", has focused its exhibition activity on supporting the most recent art, promoting exhibition projects by artists with innovative trends belonging to both the national and international sphere. Juarranz is committed to both established and emerging artists, as long as their work pursues innovation within contemporary art, both from a thematic and technical point of view.

In this edition of Art Madrid, the gallery presents the work of six contemporary artists who stand out for their multi-disciplinary nature. Amélie Ducommun, Beatriz Díaz Ceballos, Diego Benéitez, Jaime Sicilia, Jorge Marín and Marcos Tamargo, are the artists who will be exhibiting at Rodrigo Juarranz's booth.

Marcos Tamargo

De la tierra al cielo, 2019

Oil on board

180 x 180cm

Marcos Tamargo (Gijón, Asturias, 1982), the flagship artist of Rodrigo Juarranz Gallery, develops his artistic activity between the United States and Europe. A great connoisseur of conventional techniques, he has been the creator of an innovative procedure, which the author himself has designated as "Move-Art". It consists of generating on the same support two different works, one will be perceived by the spectator in a conventional way, while the other will be visible only with black light. His recent series of portraits dedicated to women who have been awarded the Nobel Prize throughout history and those who will receive it in the future have been developed with this technique. Marie Sklodowska-Curie was the first woman portrayed in this series.

The Asturian artist had already experimented with this technique in his series of portraits of the Princess of Asturias Awards, which he began in 2011, portraying among others Leonard Cohen or Haile Gebrselaise. In 2012 he portrayed architect Rafael Moneo and footballers Iker Casillas and Xabi Hernández.

Rodrigo Juarranz is the only gallery that represents in Spain the Mexican Jorge Marín, an artist that during his career has developed a figurative work that is catalogued among the most important of the contemporary art in Mexico. In his search for identity, and after experimenting with multiple disciplines and materials, Jorge Marín opts for bronze and from there on, all his work is configured under this noble and traditional material that allows him to generate in his pieces an extremely mimetic appearance to the elements of the living matter he represents. His formats oscillate between miniature and monumentality, the latter taking over public spaces, in which he establishes a conversation with the spectator which art, as he himself confesses, "is an indispensable tool for generating more reflexive and peaceful societies".

Amélie Ducommun

Caja 1, 2019

Mixta sobre papel

26 x 26cm

Amélie Ducommun (Barcelona, 1983) presents her delicate art boxes. Amélie represents nature in her works by means of a textured line of colour where she composes the landscape and the natural elements that are interrelated in it. All this from the questionable perspective of memory. Some representations are placed on the surface of the boxes, which in turn serve as a monstrance, in the manner of archives that endure.

Beatriz Díaz Ceballos (Oviedo, 1971), delights us in this fair with a proposal in which literature materialises in three-dimensional plastic works, where the book goes from being the literary support to becoming a material component of merely plastic art. The books vomit words and are transformed into sculptural forms of great beauty or generate forests that emerge from their imaginary interior. The letters are materialized by means of copper micro-fusions in which they acquire the nature of original sculptures that generate beautiful visual poems.

Beatriz Díaz Ceballos

Torre I, 2015

Mixed media

15 x 26cm

Diego Benéitez (Zamora, 1986), began his exhibition career a decade ago and is one of the artists that Rodrigo has trusted, since years ago, to present his latest creations in Art Madrid. The artist from Zamora, executes in his works a compendium between the figuration and the abstraction, capturing in his tables covered by one of the most traditional techniques of the painting, the oil, some subtle landscapes in which the simplicity of the symbols that form it, being reduced sometimes to the horizontality of the application of the colour, manage to contribute to the work a solemnity so vehement that it makes us submerge in them.

The interdisciplinary artist Jaime sicilia (Madrid, 1970), works between media as varied as painting, sculpture, photography or video. Sicily participates with his series "Waldweben", where we can see the variety and confluence of materials and techniques that he uses in his works. Acrylics, pigments and photographic emulsions are displayed on wooden, metal or plastic supports to create a subtle reality that takes us into the mysterious Wagner forest.

Diego Benéitez

El recuerdo que despierta, 2019

Oil on board

120 x 120cm

Jaime Sicilia

Waldweben 09, 2019

13 Broken Blatt and metal and plastic support

140 x 140cm

 

ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!