Art Madrid'24 – POP CULTURE, CONCEPTUAL ART AND STREET ART. GALERÍA HISPÁNICA CONTEMPORÁNEA

Hispánica Contemporánea (based in Madrid and Mexico), one of the veteran galleries in Art Madrid, proposes for this edition a proposal with national and international artists that could be framed within trends such as Pop Art, Conceptual Art, Activism and Neo-Pop in contrast and interaction with other more current artistic trends such as kinetic art, neo-figurative art and street art. Hispánica Contemporánea proposes in its stand a historical journey through purely contemporary discourses and aesthetics.

The pop culture will be very present at Hispánica's booth. We will see it in the pieces "Flat Depth " of the American artist Paul Rousso, who from a flat surface creates volumes, turning a flat object into a three-dimensional one. Rousso, using complex techniques and under a satirical and ironic approach, discards and wrinkles elements such as American dollar bills, candy wrappers and pages from magazines and newspapers, inflating them to extraordinary dimensions.

Paul Rousso

Action Comic Superman March, 2018

Mixed media

92 x 246cm

The artist (also American) Peter Anton, in the wake of Rousso, creates realistic and giant sculptures, but this time food is the protagonist, especially chocolate candies and other sweets. Anton exaggerates the size of food to give it a new meaning; his creative process begins by smelling, dissecting, feeling and deeply studying the food he is going to represent.

The Italian artist Fidias Falaschetti is concerned with other issues related to pop culture such as consumerism and the globalization of the media. Falaschetti, from an ironic and playful point of view, investigates in his work the relationship between digital and analog, appropriating materials and elements or characters from the past and transforming them into contemporary objects. An example of this is his iconic Disney characters in resin covered in aluminium.

Peter Anton

Splendor Variety, 2017

Mixed technique

90 x 90cm

The sculptural installations by the American artist Rafael Barrios and the kinetic pieces in ceramics by Carlos Cruz Díez represent a turning point in the Hispánica booth. In the work of these two artists, both pioneers in their artistic tendencies although with different plastic discourses, color has a fundamental role.

Rafael Barrios plays with geometrical forms, volumes and colour, building his sculptures in a direction totally far from the orthodox, defying the laws of space and generating new perceptive alternatives with his "floating virtual works". Hispánica Contemporánea is the only gallery that represents Rafael Barrios in Spain.

The Venezuelan artist Cruz-Díez conceives color as an autonomous element, which evolves in space and time, without the help of form or support, in a continuous present. In his delicate ceramics of the series "Cromovela", works that we will be able to see in Art Madrid, we observe how the artist takes the kinetic art to its maximum expression in the land of the three-dimensionality.

Rafael Barrios

Mural, 2015

Lacquered steel

160 x 126cm

Xavier Mascaró and Manolo Valdés, two artists with solid careers and with whom Hispánica has been working for years, will show at the Fair a selection of pieces that could be included within the neofigurative trend.

The pieces by Xavier Mascaró that Hispánica will present in Art Madrid, are a sample of the different lines of research with which the French artist has been working since his beginnings. It is worth mentioning that the artist has recently been included in the list of artists of the prestigious Opera gallery and we will be able to see in Art Madrid a selection of his famous sculptures in iron, bronze and corrugated copper combined with his pieces in enameled ceramics.

From the artist Manolo Valdés we will be able to see work on paper of his characteristic representations of elegant and sophisticated "Gentlemen " and "Ladies with pamela " accompanied by small format bronze sculptures.

Xavier Mascaró

Guardián, 2012

Cobre corrugado

175 x 100cm

Mr.Brainwash, iconic street art artist, will bring "street art" to the stand walls. In his works we see again characteristic elements of the aesthetics of American pop culture fused with his personal style.

Exercising an absolute contrast with the work of the urban artist, we find the deep and symbolic paintings of the Basque artist Guillermo Fornés Through a very personal language, the artist wants to transmit "his expressive force, and at the same time, give the work the poetics and subtlety that make up his plastic identity. In this way, he always speaks of the emotion." His large canvases charged with symbolism, awaken timeless emotions and feelings.

Mr. Brainwash

Einstein, 2016

Técnica Mixta sobre metal

50 x 50cm

Guillermo Fornés

Arch Light, 2018

Mixed media on canvas

146 x 114cm

Crowning the stand of Hispánica Contemporánea the monotypes of one of the most influential artists in contemporary conceptual art, the American Mel Bochner, who works exclusively with the gallery Hispánica in Spain and Mexico.

Bochner is, together with Joseph Kosuth, Art & Language, Lawrence Weiner, Douglas Houbler and Robert Barry, responsible for one of the artistic revolutions of the moment. Trained in an artistic environment (his father was an advertising sign painter), his interest has always been focused on the purely conceptual rather than the superficial. Influenced by his father, from an early age he became interested in strictly verbal information and the meaning of words. Little by little, Bochner begins to divest himself of the elements most closely linked to the pictorial (colour, plane, surface) in order to explore the possibilities of the linguistic universe. Later, he recovers colour in his works to make it an indispensable element in his work.

Mel Bochner

Amazing, 2018

Monotype with collage, engraving and reliefs on Twinrocker paper

158.8 x 119.4cm

In art works such as "Blah, Blah, Blah" or "Amazing", the semantics or meaning of the words, varies as we read them. The artist explores the duality between the solitary and private nature of writing and the way in which the final product is exposed openly to the public, bringing together an immense wealth of subjective gradations in language.

 

ART MADRID’25 PRESENTS THE PARTICIPATING GALLERIES AND THE PARALLEL PROGRAM FOR THE EDITION


Art Madrid celebrates 20 years of contemporary art in 2025, reaffirming its role as a key legitimizing event in Spain's visual arts sector. As the contemporary art fair that paved the way for other fairs and events now coinciding on the same dates, it once again welcomes national and international galleries during Madrid Art Week. This edition promises to lay the foundation for the new directions the fair will take in the future.

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Art Madrid’25 presents the Gallery Program for its 20th edition

The Gallery Program of Art Madrid’25 is the main axis of the fair, serving as a meeting point where diverse voices of contemporary art converge. Comprised of a selection of established, mid-career, and emerging galleries, the program offers a representative vision of the latest artistic trends. Through experimentation and the exploration of new visual languages, participating artists present works that reflect the aesthetic codes and concerns of our time. Each edition, Art Madrid stands out for its curatorial approach, featuring a carefully curated selection of national and international galleries and artists, showcasing the pulse of the most innovative proposals that define the present and future of contemporary art.

In this 20th edition, Art Madrid becomes an essential meeting point for those who closely follow the work of galleries and artists. The Crystal Gallery will be filled with fresh and daring proposals from thirty-five galleries, both national and international, inviting us to rethink art in its purest form. What we will see is not just a display of the best of the moment, but a testament to how art continues to challenge conventions, evoke emotions, and push the boundaries of what is possible.

The exhibition proposals, varied in approaches and techniques, bring us closer to an art that is unafraid to experiment and encourages us to reflect on the world around us. Each work, more than just an aesthetic object, will be a provocation, an invitation to look beyond the obvious. Throughout the fair, it will be impossible not to feel how these creations leave their mark on contemporary culture while simultaneously finding their place within the complex framework of the art market, reaffirming Art Madrid as a key reference within the national art scene.

Photo courtesy of Beatriz Maestre


Spanish galleries: New voices emerge

Spain will be represented by twenty-one galleries, a strong showcase of the creative diversity across the country. Two of them are participating in Art Madrid for the first time: Carmen Terreros Gallery (Zaragoza) and Canal Gallery (Barcelona), bringing with them a breath of fresh air that promises to surprise. Nineteen galleries are returning to the fair, celebrating the twenty years of an event that opened its doors to them from the very beginning, with the shared commitment to continue working for contemporary art produced locally. The galleries returning to Art Madrid’25 are: 3 Punts Galería (Barcelona); Alba Cabrera Gallery (Valencia); Aurora Vigil-Escalera (Gijón); CLC ARTE (Valencia); DDR Art Gallery (Madrid); Galería Arancha Osoro (Oviedo); Galería BAT alberto cornejo (Madrid); Galería Espiral (Noja); Galería La Mercería (Valencia); Galería Luisa Pita (Santiago de Compostela); Galería Metro (Santiago de Compostela); Galería Rodrigo Juarranz (Aranda de Duero); Inéditad Gallery (Barcelona); Kur Art Gallery (San Sebastián); Moret Art (A Coruña); OOA GALLERY (Sitges/London); Pigment Gallery (Barcelona); Shiras Galería (Valencia); and Uxval Gochez Gallery (Barcelona).


Photo courtesy of Beatriz Maestre

International galleries: A dialogue without borders

Pero el arte no entiende de fronteras, y por eso Art Madrid siempre ha sido un lugar de encuentro global. Este año, trece galerías internacionales ocupan sus lugares de enunciación para enriquecer la propuesta expositiva del evento. Cuatro de ellas participan por primera vez: Aria Gallery (Florencia, Italia), CHINI Gallery (Taipéi, Taiwán); Gallery 1000A (Nueva Delhi, India) y Ting Ting Art Space (Taipéi, Taiwán), aportarán una visión fresca y diversa, consolidando a Art Madrid como una feria en expansión hacia el escenario del arte contemporáneo internacional. Junto a estas, otras como Collage Habana (La Habana, Cuba); Galeria Sâo Mamede (Lisboa, Portugal); Galleria Stefano Forni (Bolonia, Italia); Jackie Shor Projects (São Paulo, Brasil); Loo & Lou Gallery (París, Francia); Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal); O-Art Project (Lima, Perú),Trema Arte Contemporânea (Lisboa, Portugal) y Yiri Arts (Taipéi, Taiwán), que una edición más vuelven a confiar en Art Madrid como apuesta segura.

But art knows no boundaries, which is why Art Madrid has always been a global meeting point. This year, thirteen international galleries will take their places to enrich the event's exhibition proposal. Four of them are participating for the first time: Aria Gallery (Florence, Italy), CHINI Gallery (Taipei, Taiwan), Gallery 1000A (New Delhi, India), and Ting Ting Art Space (Taipei, Taiwan), bringing a fresh and diverse perspective, consolidating Art Madrid as a fair expanding into the international contemporary art scene. Alongside them, others such as Collage Habana (Havana, Cuba), Galeria Sâo Mamede (Lisbon, Portugal), Galleria Stefano Forni (Bologna, Italy), Jackie Shor Projects (São Paulo, Brazil), Loo & Lou Gallery (Paris, France), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), O-Art Project (Lima, Peru), Trema Arte Contemporânea (Lisbon, Portugal), and Yiri Arts (Taipei, Taiwan) return once again, trusting Art Madrid as a reliable platform.

The journey through these twenty years of contemporary art has been a milestone that we reach with the same commitment as the emerging project that once reshaped the landscape of art fairs in Spain and has since been both a participant and witness to the growth of a welcoming, diverse, strong, and constantly evolving art scene.


Photo courtesy of Beatriz Maestre

Parallel program: Sensitive Cartographies of the City Territory

The Parallel Program of Art Madrid'25 goes beyond the boundaries of the fair, proposing a dynamic connection between art and the city. Under the concept of Territory and City, this edition takes art to urban spaces, to the everyday corners that shape the memory and present of Madrid.

Highlighted activities include augmented reality and digital experiences, video creation, ephemeral installations, and urban interventions that engage directly with the city of Madrid. These actions expand the work of the artists into the urban environment, fostering an ongoing conversation between art and the territory. In this way, the city becomes a creative laboratory where the everyday and the artistic intertwine, opening new forms of connection between the community and art.

The program also explores the emotional and identity geographies that run through Madrid, inviting reflection on the meaning of belonging to a place and how artistic practices transform our relationship with space. Through the theme of Territory and City, the Parallel Program of Art Madrid'25 creates a map that connects the local with the global, the intimate with the collective, and opens a sensory experience that strengthens the ties between art, territory as an expanded concept, and the city as a container of sensitive realities.

The Parallel Program of Art Madrid'25 invites you to explore the intersections between art, public space, and community, transforming Madrid into a territory-city of creation and shared reflection.


Photo courtesy of Beatriz Maestre

In this 20th edition, we proudly celebrate the journey of our fair and deeply appreciate the support and trust of artists, gallerists, collectors, and art enthusiasts who have been key to Art Madrid’s continued growth with an eye on the future. It has not been an easy path, but we have understood the importance of ensuring that an event like this endures, solidifies its place in the national art market circuit, and becomes a gateway to the international art scene.