When it comes to exploring new artistic disciplines, it is sometimes difficult to define what the present and the future hold for us. The concept of "contemporary art" itself has shifted in time from the present moment to encompass not only the most immediate but also what was created twenty years ago. Thus, what we call contemporary today will no longer be so two decades later, as it happened to the art of the 70s or 80s, then also known as such. Before a mobile and fickle adjective like this, the efforts of definition, so typical of the still-acknowledged academicism, of the innate need of a man in society to understand his context, of the tendency to consolidate the profession by sealing terms that are habitual and understandable, they are somewhat unsuccessful. Reality offers us a panorama that has learned to avoid labels, that responds to a seasoned and irrepressible creative impulse for which inherited notions are not worth.

Image screened during Iván Puñal's performance

In this context, Art Madrid has wanted to organise in its last edition a program to accommodate hybrid expressions that are committed to new-generation art, where the boundaries of concept and shape are already overcome. This program aimed to transform each action into an experience for the spectator, in an experience that overcame the most contemplative barrier of art to open a direct dialogue with the observer. One of the highlights of the program was the performances that took place during the fair itself, with a variety of proposals that broaden the understanding of this term and take us into an unrepeatable creative reality, which can only occur at that time and place.

For all those who have not been able to attend or even for those who want to remember, we bring you a reminder of two of those performances, in which one of the basic elements was sound and synchronisation with the image. We refer to the performance "RRAND 0-82" by Iván Puñal, which took place on Wednesday 26th, and that of Arturo Moya and Ruth Abellán, "Barrel of the Danaïdes", on Friday 28th of February, during the fair Art Madrid’20.

Iván Puñal's proposal is a unique and unrepeatable work, based on the author's interaction with the screened images and the creation of live music. For this reason, each staging of “RRAND 0-82” generates a new piece, made from scratch to open a dialogue between image and sound.

This project is based on a simple approach: is there true freedom? To what extent are our acts predefined by factors that we do not choose? Where does the true consciousness, the control of the "I" begin? The questioning of our decision-making capacity, the apparent illusion generated in ourselves that we freely choose our fate and the course of our lives, contrasts with the fact that many elements are given to us (environment, social situation, place of birth, genetics, etc.), and even neuroscientists claim that the vast majority of our brain activity is unconscious. That being the case, what does the concept of freedom respond to, is it an empty term?

On these premises, Iván Puñal presents a live intervention in which he tries to explore the edges of human decision and his ability to respond to unpredictable situations. To do this, based on a set of images generated by a non-predictive algorithm, the artist sets out to create sounds that accompany them and at the same time modify the behaviour of the mathematical formula so that it continues its process of visual elaboration. In this way, the mechanism feeds on itself and human intervention tries to be as little controlled, predictable and conditioned as possible. The result is a unique audiovisual work, created at the very moment with a wrapping and captivating staging that also plays to offer us an approximate representation of randomness and free will.

Of a different nature is the performance by Arturo Moya y Ruth Abellán. The title "Barrel of the Danaïdes" refers a mythological account in which 49 of the 50 daughters of Danaus are sentenced to eternally fill a bottomless barrel with water after having murdered their husbands on the wedding night by order of their father. Danaus' daughters married the 50 sons of his brother Egypt, as a sign of reconciliation after long enmity, but it was all a trick to eliminate the possible descendants of Egypt and annihilate its power. Of all the daughters, only the eldest, Hypermnestra, saved her husband's life.

This story is often taken as a reference to represent the dichotomy between obedience to parents and the performance of a prohibited act, because in the classic narrative, Zeus initially punishes Hypermnestra for disobedience, although later, during the Avernus' judgment, she is acquitted while the other 49 sisters are sentenced. Likewise, this story takes up the idea of repetition, eternity and fluidity, through the water that the Danaïds must constantly pour into the barrel, in an infinite action that does not release their frustration.

The performance by Arturo Moya and Ruth Abellán is inspired by this mythological narration to take the constant flow of water as a visual starting point for a sound action that both star in front of the public. The performers sing one into the other's mouth, enclosing the sound they emanate and representing the impossibility of propagating out, in a cyclical and hypnotic action that synchronises with the images screened behind them.

In the screen, we see the two performers drenched in water, water whose flow becomes denser or weaker in response to the sound they make when singing live. But there is no barrel to fill, the water does not stop falling, the voice never comes out... And everything is part of a live-action where, above all, the enormous intensity of the looks, the rapport of two interpreters who respond to an impulse fed from intimacy and reserve, who sings one inside the other when they feel that they must do so when looking at each other, and who metaphorically immerse themselves in a watery and translucent space that moves and overwhelms us.

Contemporary art has ceased to be an exclusive territory reserved for elites and has become an increasingly democratic and accessible space. In the context of fairs such as Art Madrid, which in 2026 brings together more than 200 artists from five continents, a new generation of collectors is emerging—one that challenges the traditional codes of the art market. But how do you make the leap from admirer to collector? What do you need to know before acquiring your first artwork?

The image of the art collector has historically been associated with great fortunes, multimillion-euro auctions, and inaccessible masterpieces. However, this perception is changing radically. Today’s contemporary art market offers a wide range of proposals that suit virtually any budget, from works by emerging artists to limited editions by established creators. .

At Art Madrid, for example, galleries presenting young talents coexist with those representing artists with consolidated careers. This diversity allows first-time buyers to find meaningful works without needing unlimited capital. What matters is not how much you invest, but why you do it, and how that piece resonates with your life, your space, and your concerns.

Experience in the art world shows that a collection is not defined by the monetary value of the works it contains, but by the coherence and strength of the narrative they build together. Understanding this frees emerging collectors from the pressure to succeed according to investment logic and encourages them to rely on their own aesthetic judgment and the emotional connection they establish with the works.

HOW TO START A COLLECTION

Define Your Orientation: Passion vs. Investment

Before acquiring your first work, it is essential to ask yourself what you are looking for in collecting. There are two main approaches which, although they can coexist, lead down different paths:

Collecting driven by passion is guided by emotional connection, aesthetic pleasure, and the desire to live surrounded by works that speak to you. This approach is more intuitive and personal and, paradoxically, often proves to be more successful economically in the long term because it is rooted in genuine conviction.

Collecting as an investment requires more technical knowledge of the market, monitoring trends, understanding artists’ and galleries’ trajectories, and having a strategic vision. Although art has proven to be an interesting alternative investment—especially in times of economic uncertainty—it requires patience and a tolerance for risk.

Most successful collectors combine both dimensions: they buy what moves them, while also developing a critical eye to identify works with potential for appreciation. The key is not to be driven solely by market opportunism, because art that does not move you is unlikely to hold your interest when trends change.

EDUCATE YOURSELF BEFORE BUYING

Knowledge is your best tool. Before acquiring works, take time to:

Visit exhibitions regularly. Not only in commercial galleries, but also in museums, independent spaces, and art centers. This will help you develop your own aesthetic criteria and understand which proposals truly resonate with you.

Research artists. Read about their careers, influences, and creative processes. In the digital age, most artists are present on social media, where they share daily work, sketches, and reflections. This transparency makes it easier to connect more deeply with their practice.

Understand the market. Observe prices in different galleries, learn what factors influence valuation (artist’s career, technique, dimensions, limited edition versus unique piece), and become familiar with how galleries and fairs operate.

Talk to gallerists. Gallerists are essential allies. Their job is not only to sell, but to educate, connect, and build long-term relationships. A good gallerist will guide you toward works that match your interests and accompany you in the development of your collection.

EVALUATING A WORK: BEYOND “I LIKE IT”

When a work captures your attention, it is important to go beyond the initial emotional impression and ask yourself some key questions:

Coherence in the Artist’s Trajectory

Is this work part of a sustained line of research, or is it an isolated experiment? Artists with coherent proposals over time tend to have greater projection. Look for a logical evolution in their work, participation in relevant exhibitions, awards or grants, and representation by established galleries.

This does not mean you should reject the work of very young or highly experimental artists. On the contrary, some of the greatest successes in collecting come from early support of emerging talents. However, such a bet should be based on informed intuition, not mere novelty.

Technical and Conceptual Quality

Contemporary art has greatly expanded the boundaries of what we consider “technique,” incorporating everything from installation to digital art. Nevertheless, each discipline has its own standards of excellence. A painting should demonstrate mastery of color, composition, and material; a sculpture, an understanding of space and materials; a photograph, control of light and framing; a conceptual work, rigor in the development of the idea.

Beyond technique, ask yourself: What is this work saying? Does it offer an original perspective on something that interests me? Is there conceptual depth, or is it purely decorative? There are no absolute right answers, but asking these questions will help you make more conscious decisions.

Suitability for the Space

A practical but fundamental consideration: where will this work live? Art needs room to breathe, appropriate light, and a context that enhances it. A monumental work can feel overwhelming in a small apartment, while an intimate piece may get lost in a large space. Many galleries offer virtual visualization services or even temporary loans so you can experience the work in your space before committing.

Practical Aspects of Collecting

When you acquire a work, you should receive:

Certificate of authenticity: A document signed by the artist or gallery that certifies the authorship of the piece, its dimensions, technique, year of creation, and, in the case of editions, its number within the edition.

Invoice: Legally required and essential for proving ownership and purchase value, particularly relevant for insurance and potential resale.

Conservation information: Each technique and material requires specific care. Ask how the work should be preserved (light, humidity, temperature conditions) and whether it needs periodic maintenance.

Insurance and Protection: Even if your collection is just beginning, it is advisable to take out specific insurance for artworks. Most home insurance policies do not adequately cover this type of asset. There are specialized policies that protect against theft, accidental damage, fire, and other risks, with reasonable premiums for modest collections.

In addition to insurance, consider basic conservation measures: avoid hanging works in areas with excessive humidity, direct sunlight, or sudden temperature changes. For works on paper (photographs, prints, drawings), framing with UV-protective glass and acid-free matting is essential.

Legal and Tax Advice

In Spain, artworks have a specific tax treatment. The applicable VAT rate is 21%, although there are exemptions in certain cases. If your collection grows and you eventually decide to sell pieces, you will need to consider the tax implications of capital gains. For larger collections, it can be useful to consult advisors specialized in artistic heritage, who can guide you on tax benefits (donations to museums, long-term loans), inheritance planning, and asset protection structures.

Building Relationships Within the Art Ecosystem

Collecting is not a solitary activity, but a deeply social one. Some tips for integrating into the community:

Attend openings and events. Exhibition openings are opportunities to meet artists, other collectors, critics, and curators. Don’t be afraid to ask questions or express genuine interest.

Join collectors’ associations. Many cities have organized groups that arrange studio visits, talks with experts, and trips to international fairs. These spaces facilitate learning and networking.

Be loyal to your galleries. If a gallery has advised you well and you feel comfortable with its program, maintain the relationship long-term. Gallerists tend to reserve the best pieces or opportunities for their regular collectors.

Value Beyond Price

Finally, it is important to remember that the true value of collecting goes beyond economics. Living with art transforms everyday spaces into places of reflection and beauty. A work on your wall is a daily reminder of an emotion, an idea, a vision of the world that once moved you enough to want to live with it.

Collecting is also a way of actively participating in the cultural ecosystem. When you buy the work of an emerging artist, you help them continue creating. When you support an independent gallery, you help sustain spaces of experimentation. When you lend your works for an exhibition or eventually donate them to a public institution, you contribute to the collective heritage

At fairs like Art Madrid, where proposals from different generations, geographies, and artistic languages coexist, you have the opportunity to explore, compare, and discover. There is no rush. Collecting is a long-term journey in which each acquisition is a chapter in a personal story you are building. The key is to begin with curiosity, humility, and the certainty that art, more than a luxury, is a necessity that profoundly enriches life.