Art Madrid'25 – CYCLE OF INTERVENTIONS: 20 GRADOS

PARALLEL PROGRAM CITY TERRITORY. ART MADRID'25

CYCLE OF INTERVENTIONS: 20 GRADOS

As part of the Parallel Programme, Espacio Tectónica will be the container for the Cycle of Interventions: 20 Grados. The investigations of the artists and managers presented in this section focus on the dialogue between art and urban spaces, using different artistic practices to question the social structure of the cities we inhabit and the way we relate to their architectures and territories.

These actions will build bridges between disciplines and different points of view, broadening the understanding of how art feeds back into the urban fabric and how public space is a natural environment for artistic creation. The Cycle of Interventions: 20 Grados. presents the work of 10 leading contemporary artists in an open, dynamic, and interactive space.

Guest artists: Susi Vetter, Helena Goñi, Paula Lafuente, Olga Mesa, Elena Arroyo, Amaya Hernández, Deneb Martos, Guillermo G. Peydró & Jeanne de Petriconi, Sergio Muro and Javier Olivera.


Synthesis. Susi Vetter.


Susi Vetter. Momentum

Date: Wednesday 5 March 16:00h

Place: Espacio Tectónica. Booth D3

The intervention Momentum by the German artist Susi Vetter explores the concept of the Anthropocene through an augmented reality piece developed specifically for the environment of the fair's entrance. In this work, imaginary plants, flowers and a humanoid face emerge from the ground, blending harmoniously with the surrounding nature, creating a dreamlike atmosphere that becomes unsettling when the creature begins to shed tears as it looks at us. This change creates discomfort and invites us to question the relationship between man and nature.

The artist will share the process behind the creation of this piece, explaining how she used augmented reality to merge the virtual with the physical, and how this technology allows her to create an immersive and interactive experience. In addition, during the meeting Susi Vetter will show other pieces of her work and reflect on the evolution of her work over time, with a particular focus on the impact of Momentum for Art Madrid'25. She will also discuss her creative process, sharing her working methods, and talk about the relevance of art in difficult times, considering the important role that art plays in complex times, without going into politics, a subject she has been reflecting on recently.


About Susi Vetter

Susi Vetter is an illustrator and multimedia artist based in Berlin, Germany. Her work focuses on creating immersive stories that blur the boundaries between physical and digital realities. She uses tools such as the web, augmented reality and projection mapping to create thought-provoking interactive experiences that transform the viewer's perception.


Book Jockey. Helena Goñi.


Helena Goñi. Bookjockey

Date: Wednesday 5 March 17:00h

Place: Espacio Tectónica. Booth D3

The presentation is part of a new and experimental format known as BookJockey, a unique experience designed to show and enjoy photobooks in an innovative way. Like a DJ session, where songs are mixed and matched to create a unique atmosphere, a BookJockey session consists of showing and mixing photobooks to create an immersive visual narrative.

In this case, the author has carefully selected some of her most outstanding publications, including the project available at https://helenagoni.com/project/works-2020-2021/ and a new publication soon to be released. Throughout the experience, the public will be invited to feel and enjoy the books in a unique and dynamic format that invites interaction and enjoyment of photographic art in a fresh and experiential way.


About Helena Goñi

Helena Goñi (b. 1990) is an artist and photobook enthusiast from the Basque Country (Spain), based in Brooklyn since 2021. She works with analogue photographic processes, sometimes incorporating video and writing. Her images are somewhere between a performative approach to photography and a spontaneous snapshot, portraying people and places that the artist encounters in her daily life.


Intervención sonora. Paula Lafuente.


Paula Lafuente. Lullaby to the Fallen Angel

Date: Thursday 6 March 13:00h

Place: Espacio Tectónica. Booth D3

Lullaby to the Fallen Angel is a work in progress, through different sculptural, textile, performative, videographic and sound elements, which revisits the myth of the fallen angel from the symbolism of the circle and resilience.


About Paula Lafuente

Paula Lafuente (Madrid, 1983) is an artist, psychotherapist and independent researcher. She has presented exhibitions and interventions in national spaces such as La Casa Encendida, Art Madrid and Festival PROYECTOR, as well as in international cities such as Mexico DF, Oaxaca, Birmingham and Coimbra. She has also published and presented her work in conferences and academic journals of the Universidad Complutense de Madrid and other institutions. She holds a Doctorate cum laude in Research in Humanities, Art and Education from the University of Castilla-La Mancha, with a thesis on desire in body art. Lafuente is also an expert in various disciplines of psychotherapy and currently works as a psychotherapist and content creator at Beta Vitae.


Olga Mesa. Retrospective. CGAC. Galicia. 2023.


Olga Mesa. Cuaderno de notas fílmicas: Prácticas (no) visibles del cuerpOperador

Date: Thursday 6 March 16:00h

Place: Espacio Tectónica. Booth D3

In Cuaderno de notas fílmicas: Prácticas (no) visibles del cuerpOperador, the artist invents a practice to learn to breathe while writing: thinking and speaking at the same time. He insists on this spontaneous and sonorous act of writing out loud what he is thinking. Later, he might activate the 'REC' and move around, camera in hand, looking for a new shot in the sequence. He will think big to do small things. He will feel the distance between his hand and his heart (that dark object of desire).

The operating body will always be a necessary body, as will the voice. The journey of eternal return and the return to origin will be present. Dream, war and childhood will be part of his work as well as his hand dance. You will see yourself again, watching a miniature war, but this time you will not be lying in a corner. In the end, this 'own table' under construction will create a constellation of dreams and presences that will transport the spectators to a horizon of resistance(s) on a human and intimate scale. The artist wants to write this encounter in the 'present body'. This is how they will begin: without an image, with a 'black-out' and in silence.


About Olga Mesa

Olga Mesa is a leading choreographer and visual artist in Spanish contemporary dance whose work fuses dance, performance, visual art, film and installation. Throughout her career she has explored the relationship between the body, the camera and the construction of the gaze, using her body as a tool for vision and narrative. She has created notable pieces such as Lugares Intermedios and El lamento de Blancanieves, and has been recognised for her innovative work in dance and audiovisuals. She has also directed the company Hors Champ // Fuera de Campo with the artist Francisco Ruiz de Infante, with whom she created the tetralogy Carmen // Shakespeare. Throughout her career, she has been awarded the title of Chevalier de l'Ordre des Arts et des Lettres by the French Ministry of Culture. Her most recent works include A Table of One's Own (hand dance) and large-scale projects such as Shooting the waves.


This is how my things are these days. Elena Arroyo.


Elena Arroyo. This is how my things are these days

Date: Friday 7 March 13:00h

Place: Espacio Tectónica. Booth D3

The proposed action is based on a performative adaptation of the video letter between the Japanese artists Shuntaro Tanikawa and Shuji Terayama, in which they reflect on identity, the body, the word and the image. In the performance, the space delineated on the floor becomes a place where objects fall, where a process of symbolic nudity is simulated, revealing existential questions about who we are and what it means to be. The action is recorded and projected in real time, questioning the relationship between the physical and the represented and inviting audience participation and reflection. The work adapts and improvises, incorporating elements from the correspondence between the artists and the performer's own practice.


About Elena Arroyo

Elena Arroyo is an artist, performer and film maker. She studied Communication, Film, Photography and Contemporary Art. Some of what she studied interested her, others not. For a while she made some pieces, not many, in her own way: short pieces on the edge of narrative, on the edge of experimental, on the edge of conceptual. Some of them had more scope than others. None of them are important. During this time he worked on independent films made by friends. He would go to their homes to work, and from then on he would go through their libraries. He watched and read what was filmed and written, and what was neither filmed nor written. He also tended gardens, fell in love, travelled, became ill, was cured, fell out of love, moved, woke up.


Skin Film. Deneb Martos.


Deneb Martos. Being Mushroom

Date: Friday 7 March 17:00h

Venue: Espacio Tectónica. Booth D3

The artist Deneb Martos will offer an in-depth reflection on her creative processes through an optical and haptic journey through the different works and materials that make up her artistic universe. This activity will focus in particular on his latest creation, Being Mushroom, in which Martos will explain the different formations, production processes and key aspects of the film. She will also explore the genesis of the work and the method of creative accompaniment that guided its development, inviting participants to an immersive experience in her practice.


About Deneb Martos

Deneb Martos Marcos (Madrid, 1975) is a visual artist and teacher specialising in camera-less photography and experimental film. With a degree in Audiovisual Communication from the Complutense University of Madrid, she has worked with leading figures such as Javier Vallhonrat and Francisco López, exploring the intersection between art, philosophy and science. Her work, which investigates the physical phenomenon of the image through analogue processes, has been exhibited at international festivals and venues such as the Akademie der Künste (Berlin), Matadero Madrid and FILMADRID. She has also been a coordinator and teacher at La Casa Encendida for over 20 years and has collaborated with institutions such as PhotoESPAÑA and the Cerezales Foundation. Her work has been recognised at international conferences and meetings in Europe and Latin America.


La Pagoda de Fisac II. Amaya Hernández.


Amaya Hernández. About the Fisac Pagoda and the Olavide Market

Date: Saturday 8 March 13:00h

Place: Espacio Tectónica. Booth D3

The artist will share her working process with the public, inviting them to explore the buildings of the Fisac Pagoda and the Olavide Market in an immersive way. Visitors will be able to navigate through 3D models of these buildings using Cinema 4D software, which allows for easy and detailed navigation. Some will be able to interact with the models directly from their computers, while others will be able to view the details of the buildings on a screen.


About Amaya Hernández

Amaya Hernández is a visual artist and teacher. She was born and currently lives in Madrid. She has a Doctorate in Fine Arts, a degree in Film Photography Direction and a Master's Degree in Photography. Throughout her career she has received prestigious awards and grants for her work, such as Generaciones de Caja Madrid, Bancaja Digital Art Prize, INJUVE Prize, Circuitos de las Artes Plásticas de la Comunidad de Madrid and grants for creation in the visual arts from the Comunidad de Madrid and Madrid City Council, among others. Her work has been exhibited in institutions and museums such as La Casa Encendida, El Círculo de Bellas Artes, Centro Cultural Conde Duque, IVAM (in Valencia) and MAC (in A Coruña). She has participated in international festivals such as the Guadalajara International Book Festival in Mexico (FIL) and the International Video Art Festival 'Now&After' in Moscow. His work can be found in the art collections of Centro de Arte Dos de Mayo, CA2M, Fundación Bancaja and Fundación Montemadrid, among others.


Geometric Maternity. Guillermo G. Peydró & Jeanne de Petriconi.


Guillermo G. Peydró & Jeanne de Petriconi. Geometric Maternity

Date: Saturday 8 March 17:00h

Place: Espacio Tectónica. Booth D3

The video sculpture 'Geometric Maternity', co-authored by Guillermo G. Peydró and Jeanne de Petriconi, will be located in a corner of the space, with headphones available for the public to listen to individually. At the same time, Guillermo G. Peydró will give a commentary tour of fragments of his work projected on the main screen. As the authorship of the video sculpture is shared, it is appropriate that the event is developed as a duo. While the audience interacts with the video sculpture, Guillermo G. Peydró will present on the main screen examples of his research into the filming of art, with a particular focus on Jeanne's works, such as Architectomie#1 and En contre-plongée, la mer. Jeanne de Petriconi, for her part, will be able to comment on the filmed sculptures and share her own creative process.


About Guillermo G. Peydró & Jeanne de Petriconi

Guillermo G. Peydró

Filmmaker, programmer and teacher with a PhD in Art History. His audiovisual essays on sculpture (El Jardín Imaginario, 2012), painting (Las Variaciones Guernica, 2012), architecture (La Ciudad del Trabajo, 2015) or literature (El Retablo de las Maravillas, 2021) have been screened at the Louvre, Museo Reina Sofía, Bard College, Instituto Cervantes or CSIC, and analysed in academic publications in half a dozen countries; Since 2016 he has also been working on extended cinema exhibition projects with the French sculptor Jeanne de Petriconi. As a programmer, he has worked at the Punto de Vista and Documenta Madrid festivals, and has produced independent programmes for the Filmoteca Española, Museo Reina Sofía, Círculo de Bellas Artes and Filmoteca de Catalunya. As a teacher, he has given courses at universities and film schools in Spain, Mexico, Cuba, Uruguay and Ecuador, and is currently a full-time lecturer at the Complutense University of Madrid. His book 'El cine sobre arte. De la dramatización de la pintura al cine-ensayo' (Shangrila, 2019) is the result of a decade of research in international archives on the creative possibilities of filming art.

Jeanne de Petriconi

Jeanne de Petriconi is a French sculptor who lives and works between Madrid and Bastia (Corsica). She graduated in sculpture/installation from the ENSAD in Paris in 2009 and has won several awards, including the Best Young Artist Mention of the International Art Laguna Prize in 2010 and the Georges Wildenstein Prize of the Academy of Fine Arts in Paris in 2013. She has held residencies in several countries and participated in major exhibitions such as the Moscow International Biennale (2010 and 2012) and institutions such as the Musée de la Mémoire Vivante in Canada. He has presented his work in prestigious venues such as the Palacio de Cibeles in Madrid and the Musée de Bastia. In 2020, she inaugurated her first public commission in Bastia, and in 2023 she created a mural with a message of homage to a victim of vicarious violence, as well as being included in the dictionary Histoire de la Sculpture en Corse aux XIXème et XXème siècles.


Masterpiece. Sergio Muro. Photo by Ocara.


Sergio Muro. Masterpiece

Date: Sunday 9 March 13:00h

Venue: Espacio Tectónica. Booth D3

The city, with its fast pace, absorbs us and the daily routine tends to depersonalise us. Humanising the space in which we live and strengthening our personal relationships should be fundamental objectives in our lives. It would be disheartening to think that we pass through existence without leaving a meaningful mark. Giving meaning to our lives means transcending through our actions, improving our surroundings, whether urban, environmental or personal. Why not think of ourselves as a masterpiece in constant process and evolution?


About Sergio Muro

Sergio Muro (Zaragoza, 1974) is a multidisciplinary artist with a background in art history, heritage management and graphic arts. Throughout his career he has produced more than 150 international performances in cities such as London, New York, Venice and Tokyo, and has curated more than 100 exhibitions. He has participated in solo exhibitions in leading institutions such as the Pablo Serrano Museum, the IAACC Museum and the CAI Foundation, and has been selected for international events such as ARCO and the Huesca International Film Fair. His work has won several awards, including the Ahora de las Artes Visuales prize and the Pollock Gallery Video Performance Competition. He has received artistic residencies and international grants, and has directed performative performances and festivals. Muro has also published several books, including 'Life is a Performance' and '100 Tips for Being an Artist'. He has also worked as cultural manager for initiatives such as Burgos 2031 and has participated in the creation of murals and urban art projects. His work is included in prestigious collections and he has worked to promote and disseminate contemporary art through his work in education and cultural management.


From eyes to eyes. Javier Olivera.


Javier Olivera. From eyes to eyes

Date: Sunday 9 March 17:00h

Venue: Espacio Tectónica. Booth D3

The face is presented as a map of identity, a unique combination of skin, bones, muscles and holes that seeks to highlight its particularity in a crowd, a sea of otherness. Two gazes intersect in the crowd, creating a dialogue in which looking at the other becomes a way of questioning ourselves, in a game of mirrors that defines us. For the artist, the face has been and continues to be an object of study, approached through various media and formats such as drawing, photography, video installation and film, exploring its transformation, manipulation and alteration. Through the twisting of the face image, the artist seeks keys to define its ontological and identity value, while rescuing its semblance as a poetic space, both individual and universal. In this encounter, the artist will take a journey through his work, citing authors and references that have influenced his process, culminating in the participation of the audience, making them an active part of the work.


About Javier Olivera

Javier Olivera (Argentina, 1969) is a visual artist and filmmaker. Since 1990, he has developed a body of work that includes paintings, photographs, single-channel videos, video installations, films, and artist’s books. His work explores the relationship between memory and culture as fundamental elements in shaping identity. He applies both craft and technological skills, acquired in the industrial fields of cinema and television, to an independent production methodology, ensuring an authorial discourse and a continuous formal exploration. In film, he wrote and directed the fiction feature El visitante (1999) and the documentaries Mika, mi guerra de España (2013), La sombra (2015), La extraña. Notas sobre el (auto) exilio (2018), Una habitación en Bangkok (2025), and La piel (2025). His films, primarily audiovisual essays, have been screened at international festivals and exhibitions, including MOMA (New York), Viennale (Austria), BAFICI (Buenos Aires), and Márgenes (Spain), among others.


The Cycle of Interventions: 20 Grados serves as a platform for deep reflection on the transformative power of art in urban spaces. Through this project, audiences are invited to rethink the relationship between art, public space, and the community, fostering an ongoing dialogue that inspires new ways of understanding and inhabiting the city.



With the support of


ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!