Art Madrid'25 – CONVERSATIONS WITH MARISOL SALANOVA

At Art Madrid, we are thrilled to present, for the fourth consecutive year, our curated interview program and thanks to Safe Creative. This time, we have the honor of hosting Marisol Salanova, art critic and curator, who will lead the series titled "Conversations with Marisol Salanova." Throughout these talks, we will delve into the fascinating creative world of eight outstanding artists featured in the 20th edition of the fair. This will be a unique opportunity to explore their processes, inspirations, and perspectives. With this program, we reaffirm our passion for bringing contemporary art closer to everyone, giving voice to the artists joining us for Art Week.

GUEST ARTISTS

Alexander Grahovsky. Galería BAT; Lil Blanc. Galería Rodrigo Juarranz; Diego Vallejo García. Shiras Galería; Antonio Ovejero. CLC ARTE; Gastón Lisak. Inéditad Gallery; Paula Blanco. Galería Arancha Osoro; Aurelio San Pedro. Pigment Gallery; Tiffany Alfonseca. OOA Gallery.

The essence that connects the artists selected for the Art Madrid’25 Interview Program is their spirit of constant exploration. This creative quest transcends the boundaries of materials and formats, manifesting itself in the unique way they understand the artistic process. Each of them is at a crucial point of evolution, demonstrating that art, by nature, is a dynamic and ever-changing journey. With distinct styles and an unmistakable personal imprint, these creators challenge conventions and refuse to remain in their comfort zones, driven by an inexhaustible passion to innovate and redefine the limits of contemporary art. Their bold character transforms their work into an experience that directly engages the viewer, expanding artistic possibilities and questioning audience expectations.

In the realm of new figuration, it is particularly revealing how some artists choose to move away from traditional methods, such as the use of preliminary sketches. Instead, they approach painting with spontaneity, allowing the initial stroke to become an essential part of the work's development. This approach reflects a courageous attitude that celebrates accident and intuition as fundamental tools in the creative process. Conversely, those working in abstraction exhibit an equally daring will, rejecting techniques that guarantee a predictable finish. There is no fear of error—only a deep embrace of uncertainty, seen as a reflection of life itself. Even the most technically elaborate pieces conceal creation processes where free gestures and experimentation play a crucial role.

This spirit of innovation finds a perfect setting at Art Madrid’25, where it engages in dialogue with the general public, critics, and collectors. To delve deeper into the concerns and aspirations of these creators, we have prepared a selection of interviews that provide insight into their personal worlds. From a critical yet accessible perspective, these conversations offer tools for interpreting the works and understanding the intentions behind each artistic proposal.

Hearing the voices of the artists not only helps democratize access to art but also adds value—an additional dimension to how we interact with it. Each interview invites us to reflect on the motivations driving these creators, their influences, and the expectations they place on their work. Their words build bridges between the artwork and the viewer, transforming what might seem out of reach into something intimate and profoundly human.

In this context, the interviews presented here are not mere descriptions but an opportunity to understand the ideas and context shaping each project. Through them, readers can discover both technical talent and the emotional and conceptual depth that broadly defines Art Madrid’25. This carefully curated journey, designed to complement the fair experience, invites the audience to immerse themselves in the vision of creative professionals who transform the intangible into art and the personal into the universal.

Marisol Salanova. Art critic and curator of the Interview Program at Art Madrid'25.


Guest Artists: Conversations with Marisol Salanova.

ABOUT THE ARTISTS

Lil Blanc (Madrid, 1993) began her professional journey by exploring textures, later evolving toward the study of gradients and transitions between colors. This pursuit culminated in an abstraction that conveys intense emotions. The soft gradations on her canvases evoke sunset skies, an attempt to capture the fleeting nature of those moments inspired by her personal experience of creative contemplation. Her perfectionist approach and "less is more" philosophy reflect her training as an architect. Without embellishments, Blanc creates works imbued with subtle stories and profound layers of meaning. Alexander Grahovsky (Alicante, 1980) adopts a chaotic and spontaneous approach, collecting images that he transforms into narrative collages. His painting is characterized by a strong surrealist component, with non-linear stories unfolding in overlapping scenes at different phases, inviting the viewer's gaze to wander across the composition. Influences from classical painting and cinema enrich his works, whose interpretation varies depending on the viewer’s background and mood. Diego Vallejo García (Ávila, 1991) blends a classical aesthetic with contemporary themes. His training in Art History and Restoration allows him to integrate both theoretical and practical approaches into his projects. Using oil paint and glazing techniques, he creates generational portraits that reflect the collective personality of his time, meticulously ensuring the conservation and durability of each piece. Antonio Ovejero (Valencia, 1999) investigates memory and scenes from the collective imagination, exploring beauty in the sublime everyday. His fascination with figures adorned with jewelry, geometric-patterned garments, and extravagant hairstyles connects different eras. Through a kitsch aesthetic, he merges the traditional with the ostentatious, crafting images that intertwine aging, elegance, and daily life. Ovejero describes his style as neo-pop costumbrismo. Gastón Lisak (Barcelona, 1989) moves toward conceptual art from his experience as a teacher and workshop facilitator. His work revolves around "mundane archaeology," examining the transformation of anachronistic objects. Influenced by industrial design, he critiques overproduction and finds beauty in discarded items, pausing to contemplate what often goes unnoticed. Paula Blanco (Oviedo, 1996) merges art and science to explore the relationship between nature, territory, and the environment. Drawing inspiration from the landscape, she uses clay, pigments, varnishes, and fiberglass to create structures reminiscent of natural organisms. Her abstract and ethereal approach sublimates matter, separating the concept from the object and expressing herself through the origins of raw materials. Tiffany Alfonseca (Dominican Republic, 1994) delves into her Afro-Latinx-American identity by depicting everyday scenes of empowered individuals and non-normative bodies. Combining painting, drawing, silkscreen, and embroidery, she draws inspiration from the vibrant colors of her childhood in the Dominican Republic. Her work blends vivid tones and rich textures to convey personal and collective narratives that resonate universally. Aurelio San Pedro (Barcelona, 1983) is known for his delicate black-and-white drawings focused on natural settings. Memory lies at the heart of his creative process, using recollection as a tool for visual expression. Paper plays a central role, balancing worked areas with untouched spaces. His style oscillates between abstraction and figuration while maintaining a distinctive artistic identity.

MARISOL SALANOVA.

ABOUT MARISOL SALANOVA

An art critic, curator, and cultural manager, Marisol Salanova (Valencia, 1982) is a natural communicator. She holds a degree in Philosophy from the University of Valencia and specialized in Art and Technology through a master’s degree in Artistic Production. She has authored works for publishers such as Plataforma Editorial and Akal, among others, publishing several essays, numerous catalogs, and artist books. For nearly a decade, she directed the publishing house Micromegas, dedicated to contemporary art texts, a role she balanced with teaching.

Marisol Salanova regularly writes for ABC Cultural and participates in the Hoy por Hoy program on Cadena Ser. She also advises collectors and has pioneered curating crypto art through the platform Arteinformado. She curates exhibitions for internationally renowned artists, both solo and group shows, and has curated editorial sections of art fairs such as the now-defunct SUMMA Madrid and MARTE Castellón. She conducts in-depth research for each project and is currently working on her doctoral thesis on the work of sculptor Apel·les Fenosa.

She is recognized as one of the most visible critical voices in the Spanish art scene, known for her high media profile and outreach skills, which she actively employs on social media. Her best tools are listening and engaging in dialogue to understand and amplify the work of artists.

 ABOUT SAFE CREATIVE

This Interview program of Art Madrid’25 features the collaboration of SAFE CREATIVE a platform allied with artists on the Internet to protect their rights. At present with new technological advancements, challenges have multiplied, and we provide solutions for creators and artists of all kinds. challenges have multiplied, and we provide solutions for creators and artists of all kinds. Safe Creative offers an online, user-friendly, and cost-effective system that enables any creator to obtain the necessary evidence to prove copyright ownership from the comfort of their home. By using their computer, they can instantly register all of their work.


With the collaboration of



ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!