Art Madrid'24 – SUNCITYBOY: THE EMPIRE OF THE EMOJI

Suncityboy. Courtesy of the artist.

ARTE & PALABRA. CONVERSATIONS WITH CARLOS DEL AMOR

It is always difficult to create one's own universe, this complication increases when this universe is populated by characters known and recognized by all, who are part of the imagination of many, inventing on what already exists is doubly difficult. Suncityboy (Tver, Russia, 1984) has invented a world inhabited by fairy tale characters and cultural icons who share a common denominator: they are formed by small balls that assemble an impossible body with an emoji face and, despite the initial strangeness, immediately evoke empathy and familiarity.

Color overflows all its scenes and we meet Alice in Wonderland (or more precisely in Suncityboy's country), Dorothy in OZ, the seven dwarfs a bit changed or even a very particular interpretation of Vermeer's "Milkmaid". But they all stop being them to enter a new life where humor, irony, acidity and a huge dose of energy renew our view on things, theoretically very seen. From Marilyn to the birth of Venus, everything is susceptible to be "rounded" and to provoke a smile in us. If we have to choose between the angry emoji or the smiley emoji, his works will make us send the smiley emoji, and that is to be appreciated.

Aliceâs Adventures in Wonderland.Tinta y témpera sobre papel.2023.

How would you define your art in one word? Or better in an emoji.

It’s joy.

What is your favorite emoji?

This smiley (the artist points towards a painting behind himself).

What are the requirements for the characters of stories or famous works that you endow with a new life? What should they suggest to you or how do they reach you?

My characters are funny, many of them want to get into my pictures. From the world of Plato's ideas, heroes go to different outdoors, but almost all of them want to get to me. They take a turn and they are waiting for me to capture them. Not all of them, of course, because I'm a very busy person. I create new meanings for the characters: they stop living in everyday life. I think they are much more interested in the spherical world than in their non-spherical world. I can say, sure, I don't force anyone. If the hero doesn't like it, I don't keep him. I respect their rights.

Svinedrengen. Gouache on paper. 2023.

Why the spherical, the round?

The sphere is a symbol of the universe. We all encounter spheres and circles in everyday life. Circles and spheres are the main form of my paintings. These are the stars in the sky, the atoms from which everything is made, and even money, the coins with which we pay took their form in the process of evolution, because everything tends towards the sphere. My task is to speak the language of spherism, to promote this knowledge to the people.

It was not for nothing that Hokusai wrote in his lost letter to Hiroshige on the road from Rome to Edo to Kyoto, "Suncityboy, if the future embodiment of world spherism, the personification of modernism through imaginism.”

The letter was stolen from his workshop because it had value for world culture.

Do we take everything too seriously?

The seriousness of our world is evidenced by the constant dispute of objects and forms in composition. We must understand that everything is much more serious than we think. There is a constant confrontation between forms. Circles have always competed with triangles for the main rights in composition. We see this in the images of ancient Egypt. Then they were joined by squares. A square character often creeps into my paintings. He tries to dispute the spherical harmony. But, to his great regret, he makes the composition more successful. You just have to look for it.

Amazons. Gouache on paper. 2023.

Drama or comedy?

The subjects of the paintings of spherical imaginism show the relationship of particles, shapes, and ideas. Characters can be both the meaning and the category of cognition. This is similar to the metamorphosis of temporary spatial transformations, when a character becomes an object and nature becomes a thing. This is the drama of the works. But at the same time, it's also comical because of this metaphor.

Roof Girls. Gouache on paper. 2023.

What role does music play in your creative process, I understand it is important.

Music is a circle of vinyl. It penetrates into all beings like neutrinos. Without music, it's difficult to achieve a good result. If you don't have a music player, you need to add something of yourself with your inner feeling.

You can imagine yourself with a large cello or saxophone. Music is the building material of creativity. In my case, these are bright-colored construction balls. Sometimes they turn into caramels.

Where is your art going (You can answer with an emoji if you wish) 😉

My art is moving into the future. It looks like a large spherical airplane. On board are my favorite heroes. I will appear as captain sometime during the flight. I walk between the isles and serve them drinks and treats. I think you can see this for yourself.

Thank you very much, Carlos. 😉



ART MADRID’25 PRESENTS THE PARTICIPATING GALLERIES AND THE PARALLEL PROGRAM FOR THE EDITION


Art Madrid celebrates 20 years of contemporary art in 2025, reaffirming its role as a key legitimizing event in Spain's visual arts sector. As the contemporary art fair that paved the way for other fairs and events now coinciding on the same dates, it once again welcomes national and international galleries during Madrid Art Week. This edition promises to lay the foundation for the new directions the fair will take in the future.

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Art Madrid’25 presents the Gallery Program for its 20th edition

The Gallery Program of Art Madrid’25 is the main axis of the fair, serving as a meeting point where diverse voices of contemporary art converge. Comprised of a selection of established, mid-career, and emerging galleries, the program offers a representative vision of the latest artistic trends. Through experimentation and the exploration of new visual languages, participating artists present works that reflect the aesthetic codes and concerns of our time. Each edition, Art Madrid stands out for its curatorial approach, featuring a carefully curated selection of national and international galleries and artists, showcasing the pulse of the most innovative proposals that define the present and future of contemporary art.

In this 20th edition, Art Madrid becomes an essential meeting point for those who closely follow the work of galleries and artists. The Crystal Gallery will be filled with fresh and daring proposals from thirty-five galleries, both national and international, inviting us to rethink art in its purest form. What we will see is not just a display of the best of the moment, but a testament to how art continues to challenge conventions, evoke emotions, and push the boundaries of what is possible.

The exhibition proposals, varied in approaches and techniques, bring us closer to an art that is unafraid to experiment and encourages us to reflect on the world around us. Each work, more than just an aesthetic object, will be a provocation, an invitation to look beyond the obvious. Throughout the fair, it will be impossible not to feel how these creations leave their mark on contemporary culture while simultaneously finding their place within the complex framework of the art market, reaffirming Art Madrid as a key reference within the national art scene.

Photo courtesy of Beatriz Maestre


Spanish galleries: New voices emerge

Spain will be represented by twenty-one galleries, a strong showcase of the creative diversity across the country. Two of them are participating in Art Madrid for the first time: Carmen Terreros Gallery (Zaragoza) and Canal Gallery (Barcelona), bringing with them a breath of fresh air that promises to surprise. Nineteen galleries are returning to the fair, celebrating the twenty years of an event that opened its doors to them from the very beginning, with the shared commitment to continue working for contemporary art produced locally. The galleries returning to Art Madrid’25 are: 3 Punts Galería (Barcelona); Alba Cabrera Gallery (Valencia); Aurora Vigil-Escalera (Gijón); CLC ARTE (Valencia); DDR Art Gallery (Madrid); Galería Arancha Osoro (Oviedo); Galería BAT alberto cornejo (Madrid); Galería Espiral (Noja); Galería La Mercería (Valencia); Galería Luisa Pita (Santiago de Compostela); Galería Metro (Santiago de Compostela); Galería Rodrigo Juarranz (Aranda de Duero); Inéditad Gallery (Barcelona); Kur Art Gallery (San Sebastián); Moret Art (A Coruña); OOA GALLERY (Sitges/London); Pigment Gallery (Barcelona); Shiras Galería (Valencia); and Uxval Gochez Gallery (Barcelona).


Photo courtesy of Beatriz Maestre

International galleries: A dialogue without borders

Pero el arte no entiende de fronteras, y por eso Art Madrid siempre ha sido un lugar de encuentro global. Este año, trece galerías internacionales ocupan sus lugares de enunciación para enriquecer la propuesta expositiva del evento. Cuatro de ellas participan por primera vez: Aria Gallery (Florencia, Italia), CHINI Gallery (Taipéi, Taiwán); Gallery 1000A (Nueva Delhi, India) y Ting Ting Art Space (Taipéi, Taiwán), aportarán una visión fresca y diversa, consolidando a Art Madrid como una feria en expansión hacia el escenario del arte contemporáneo internacional. Junto a estas, otras como Collage Habana (La Habana, Cuba); Galeria Sâo Mamede (Lisboa, Portugal); Galleria Stefano Forni (Bolonia, Italia); Jackie Shor Projects (São Paulo, Brasil); Loo & Lou Gallery (París, Francia); Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal); O-Art Project (Lima, Perú),Trema Arte Contemporânea (Lisboa, Portugal) y Yiri Arts (Taipéi, Taiwán), que una edición más vuelven a confiar en Art Madrid como apuesta segura.

But art knows no boundaries, which is why Art Madrid has always been a global meeting point. This year, thirteen international galleries will take their places to enrich the event's exhibition proposal. Four of them are participating for the first time: Aria Gallery (Florence, Italy), CHINI Gallery (Taipei, Taiwan), Gallery 1000A (New Delhi, India), and Ting Ting Art Space (Taipei, Taiwan), bringing a fresh and diverse perspective, consolidating Art Madrid as a fair expanding into the international contemporary art scene. Alongside them, others such as Collage Habana (Havana, Cuba), Galeria Sâo Mamede (Lisbon, Portugal), Galleria Stefano Forni (Bologna, Italy), Jackie Shor Projects (São Paulo, Brazil), Loo & Lou Gallery (Paris, France), Nuno Sacramento Arte Contemporânea (Ílhavo, Portugal), O-Art Project (Lima, Peru), Trema Arte Contemporânea (Lisbon, Portugal), and Yiri Arts (Taipei, Taiwan) return once again, trusting Art Madrid as a reliable platform.

The journey through these twenty years of contemporary art has been a milestone that we reach with the same commitment as the emerging project that once reshaped the landscape of art fairs in Spain and has since been both a participant and witness to the growth of a welcoming, diverse, strong, and constantly evolving art scene.


Photo courtesy of Beatriz Maestre

Parallel program: Sensitive Cartographies of the City Territory

The Parallel Program of Art Madrid'25 goes beyond the boundaries of the fair, proposing a dynamic connection between art and the city. Under the concept of Territory and City, this edition takes art to urban spaces, to the everyday corners that shape the memory and present of Madrid.

Highlighted activities include augmented reality and digital experiences, video creation, ephemeral installations, and urban interventions that engage directly with the city of Madrid. These actions expand the work of the artists into the urban environment, fostering an ongoing conversation between art and the territory. In this way, the city becomes a creative laboratory where the everyday and the artistic intertwine, opening new forms of connection between the community and art.

The program also explores the emotional and identity geographies that run through Madrid, inviting reflection on the meaning of belonging to a place and how artistic practices transform our relationship with space. Through the theme of Territory and City, the Parallel Program of Art Madrid'25 creates a map that connects the local with the global, the intimate with the collective, and opens a sensory experience that strengthens the ties between art, territory as an expanded concept, and the city as a container of sensitive realities.

The Parallel Program of Art Madrid'25 invites you to explore the intersections between art, public space, and community, transforming Madrid into a territory-city of creation and shared reflection.


Photo courtesy of Beatriz Maestre

In this 20th edition, we proudly celebrate the journey of our fair and deeply appreciate the support and trust of artists, gallerists, collectors, and art enthusiasts who have been key to Art Madrid’s continued growth with an eye on the future. It has not been an easy path, but we have understood the importance of ensuring that an event like this endures, solidifies its place in the national art market circuit, and becomes a gateway to the international art scene.