Art Madrid'25 – FRANCESCA POZA: POETICIZING THE MATERIAL

Francesca Poza. Courtesy of the artist.

ARTE & PALABRA. CONVERSATIONS WITH CARLOS DEL AMOR

Thread is one of the most seemingly fragile materials in existence, yet a combination of threads can be indestructible. It is the triumph of fragility over brute force.

Among its many virtues, thread has its meaning, both real and imagined. It is a word that oozes poetry and makes us think of following a trail, sometimes infinite. Francesca Poza (Mataró, 1965) adds the written word to the many virtues of thread, giving her works a firmness that is always delicate but almost impossible to break. She weaves between letters and memory, pieces that seek to establish what has been lived, to leave a trace in a world that is increasingly ephemeral, more fleeting, more liquid, more elusive. In his work, poetry, literature and time intertwine in a harmonious way, resulting in creations of beautiful originality that are as subtle as they are powerful.

Perhaps Francesca has managed to give an answer to what Carmen Laforet wondered in "Nada", when she said: Who can understand the thousand threads that unite the souls of men and the reach of their words?

The poet reborn. Fabric made with book paper. 2023.

If you had to define yourself as an artist, in one sentence, how would you define yourself?

I could define myself as a multidisciplinary artist who poetizes matter.

The thread even predates the advent of writing, perhaps it's not exact, but I like to think that it began to "write" by spinning... Then came the written word, and in this encounter full of history and ancestors is your work. Spun words, sounds good, doesn't it?

Spun words sound good, the subtlety of the thread that organizes time, the connection, the continuity, the rhythm of literature without reading, because it is a very recurrent phrase in my work, that as the weft is made and unmade, the work and the poetry reappear.

As if they were chains. Fabric made with book paper. 2023.

Why does everyone say that you are unclassifiable? Don't you think we live for labels? It's nice to be difficult to classify. Do you feel like a "freak"?

No, I don't feel like a freak. I like the fact that I am unclassifiable. It's difficult to define me as a sculptor, an engraver, or a weaver. I try to make poetry with the material I have, to make the fragile speak to us, to transport us; the paper as matter and the thread as symbol, to penetrate us.

When one stops in front of your work one has two sensations, well three, one of tranquility, the other two are paradoxical because the first impression is one of fragility, however, after a while you realize that these "threads" are strong because they are united and have made common cause. It's a bit like so many things in life, isn't it?

Yes, that's really what I'm looking for, to express peace and tranquility above all. We are going through very difficult times and I like to express the good that people have inside us.

Testament of Oscar Wilde. Fabric made with book paper. 2023.

Memory is an intimate territory that sometimes betrays us, and forgetting is its main enemy. Is your work against forgetting?

Yes, the art of remembering and forgetting is a recurring theme in my work, because I had and still have the idea that we have to be something, that something has to remain in our memory. So I try to create a poetics that is embodied in different aspects of creativity. You could say that this essence of a series of needs, of leaving a permanent record, is because we don't want to be forgotten, and this is a way I have of expressing myself.

Your work is very poetic... What do you think is impossible to poeticise?

There is nothing impossible, nothing that cannot be poeticised. And yes, my work is poetic, why weave, what for? Poetry and weaving travel in the imagination and come together. Visual art, manual art, in short: poetry.

Music of broken windows.Hahnemühle paper 300gr. 2023.

The thread leaves a trace, the words leave a trace... Your work leaves a trace. Where do you want it to go?

Words leave traces and I want my work to leave traces: the feelings and sensations of the viewer. That the work of art is not just for decoration, but something that when you wake up in the morning, you look at it and you feel different again, that it leaves you with something to feel.

Where do you think your work is going?

My work itself, I don't know where it's going, it leads the way, it guides me day after day. I would like to be able to continue weaving poems that travel in the imagination, to enter and leave through the multiple paths that the material and the feelings take me.







ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!