Art Madrid'25 – ALL HEROES: LICHTENSTEIN IN THE CANAL FOUNDATION

The Canal Foundation opens an exhibition dedicated to the Lichtenstein posters on Thursday, October 4th. The designer facet of this artist has made him a global icon in the field of posters. In this showing, there will be a total of 76 pieces, many of them travelling to our country for the first time.

Roy Lichtenstein, “Crying Girl”, 1963

American Pop Art identifies with the work of three paradigmatic creators: Robert Indiana, Andy Warhol and Roy Lichtenstein, although each of them developed a unique and personal style that allows distinguishing their work within the pop movement. If Warhol opted to exploit the figure of the media-icons of the moment with techniques based on mass reproduction and copy-interventions, Lichtenstein focused on comics and the exploration of a likewise iconographic aesthetic, albeit starting with characters in vignettes. His plastic composition, closer to the printed images of newspapers and magazines, became a reference of this artistic style, based on the strong contrast of colours, the figures outlined on dotted backgrounds and the use of motifs connected with advertising and graphic novel.

Roy Lichtenstein, “M-Maybe”, 1965

His work, in fact, drinks from the trend of mass production where the importance of the single piece, a symbol of a period already surpassed in the history of art, is left aside, to focus on gaining visibility through infinite copies. This approach to artistic creation is only a sign of the moment, a time when factories and industry reach the peak of their productivity and need a public, avid of objects to feel part of a hyper-consumer society.

Roy Lichtenstein, “Sunrise”, 1965

Paradoxically, the motifs chosen by Lichtenstein for his multiple copies ironise on the inherited standards of a society already transformed, but that resists change by imposing clichés and stereotypes. His pieces of women with kitchen tools, trapped in the inertia of everyday life, or the faces of young ladies in distress, with a standardised beauty representative of the pin-up canons still present in the comics, collide with the changing course of times where individualism gains prominence against the homogenisation of tastes and patterns of consumption. Feeling unique in the magma of globalisation, in a moment of artistic awakening in which such a concept had not even been named, is an almost visionary position that Lichtenstein manages to convey without falling into the drama or losing the freshness and visual force of his creative proposal.

 

PARALLEL PROGRAM CITY TERRITORY. ART MADRID'25

OPEN BOOTH X NEBRIJA UNIVERSITY

Art Madrid, in its 20th edition, presents a Parallel Program dedicated to the conceptual theme City Territory. The city, understood as a permeable organism and a topography of shared meanings, serves as the stage for a thoughtful exploration of the impact of art on the spaces we inhabit.

The second edition of Open Booth stands out as a platform for emerging talent, reinforcing its commitment to supporting the artists of the future. This year, Open Booth x Nebrija University offers students from the Fine Arts program the opportunity to experience an art fair firsthand, connecting them with collectors, curators, and gallerists while providing a space to showcase their work within the professional art circuit.

As part of this initiative, undergraduate students in Fine Arts at Nebrija University present Bajotierras/Sobrenubes (DEL OSO, UN PELO), a collective installation exploring the relationship between the city and its surrounding territory. Led by professor and artist Luis Gárciga Romay, and supported by Liquitex, the project investigates -through geometry, landscape, and scale- how environments transform and how we navigate the intersection between the urban and the natural.

With the backing of Liquitex, a leading brand in professional acrylics, Open Booth x Nebrija University continues to establish itself as a space for experimentation and visibility, bringing young artists closer to both the public and key figures in the art world.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Ximena Couttolenc. Cortesía Universidad Nebrija.


BAJOTIERRAS/SOBRENUBES. (DEL OSO, UN PELO)

The project proposed by the students of the Fine Arts program at Nebrija University is a kind of TOTAL BOOTH, a cohesive space that, through collaboration and the exchange of ideas, reflects the collective potential of all participants, elevating the artwork to a new dimension."

Starting from the breadth and depth of the concepts of TERRITORY and CITY, they approach these notions in alliance with the two established poles while remaining open to the expressive possibilities of other scales and combinations that these concepts may evoke. Territory is the geopolitical manifestation of a way of inhabiting space, it is both here and there, shaping how life is organized. It is the stage where resources and hierarchical powers are dictated, interpreted, and transformed.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


Territory is not separate from the place of our emotions, exaltations, doubts, and hopes. Nor do its border confines distance themselves from the most abstract geometric expression. Sometimes a line delimits and marks, creates a corner, an inclined plane; it evokes an emotion, thus generating a vital region. The universality of geometry allows us to position, locate, confront, critique, and propose. Lines, areas, volumes are imbued with colors according to the contexts we live in and the paradigms we uphold. The horizon line and our existential perspectives are interrupted by the natural or built landscape, bringing to our feet a shore and, with it, floating objects, between drift and design. A controlled avalanche, sometimes in its causes, at other times, in its consequences.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


WHAT SHAPES US. Conformity and Re-formation

The city is divine and underground, buried and celestial, made simultaneously of the lightness of the superfluous and the dense gravity. It lives, sometimes hibernates, but always promises. Between conformity and ambition, we achieve something: a good corner between the terrace and the basement, a good "from here onward".

The Open Booth is organized into four interconnected spaces: Avalanche, inspired by the mountains and the river, with objects shaped by the passage of time; Constelar, where floating lamps evoke memory and aspirations; Mar(ejada) Madrid, a conceptual shore designed for contemplation and dialogue; and A Bear Called Tergiverso, a series of pieces that reinvent the city as an ever-changing organism.


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


In Madrid, the Fine Arts students at Nebrija University question and propose the MATERIALITY and MATERIALS of a constellation where the notions of territory and city coexist with great presence, yet with a subtle protagonism. Procedures, methods, processes; the ways in which we transform the world into a very specific place, more diverse than a country, unfolding beyond a map or a file, yet portable in a pocket. Monuments, miniatures, the human scale. Space overflows and synchronously fits into a single verse. A verse is matter resistant to gravity and time, capable of becoming more than earth and more than cloud, managing to metamorphose and mimic what we are made of.

Luis Gárciga. Curator


Boceto para Bajotierras/Sobrenubes (DEL OSO, UN PELO). Cortesía Universidad Nebrija.


Thanks to initiatives such as these, students not only hone their technical and conceptual skills, but also develop fundamental competences for their professional future in the world of art, design and the creative industries. Through teamwork, the exploration of artistic references, the promotion of creativity and critical thinking, they are prepared to face the challenges of their discipline with a broad and multidisciplinary vision.

From Nebrija University, we would like to express our most sincere thanks to Amaya Hernández, director of the Degree in Digital Design and Multimedia, and Lorena Palomino, director of the Degree in Fine Arts, for their invaluable support and commitment to this project.

Prof. Dr. Pablo Álvarez de Toledo Müller Director of the Art Department Faculty of Communication and Arts. University of Nebrija



Sponsor of ART MADRID'25