Art Madrid'25 – AFRICAN ART: FROM THE OUTSIDE

The network in which contemporary artistic practices are produced is a time and a place frenzied, something like an ever-expanding entropy. However, in such a "disorder", valuable intentions are appreciated for those who consume the search for the multifaceted and not circumscribed to a finite space such as geography.

For the Senegalese poet Léopold Sedar Senghor, blackness is a term that contains a duality of objective and subjective signifiers; it is the conjunction of values of the civilization of the black world, and it is also how each black or black community lives the values of their society. The virtuosity/responsibility with which this intangible asset can be built from aesthetic and artistic-visual platforms could be located, for example, in the city of Sitges, outside of Africa, but respecting the essence of values that have transcended a generation to another, in the search for narratives and exercises that claim alterity and break with the schemes that a type of exotic primitivism has haunted the work of African artists or those of African descent for centuries..

Out of Africa (OOA), founded in 2011, is one of the galleries participating in the 18th edition of Art Madrid. With an extensive list and an endless journey through the representation and promotion of African artists and those of African descent, it proposes an approach to the works of four of its creators: Megan Gabrielle Harris, Médéric Turay, Rémy Samuz, and Oliver Okolo. Maintaining its desire to defend the production of contemporary African art, Out of Africa offers an exhibition platform for emerging and established artists to express their respective narratives, values ​​, and experiences through their creative proposals. The gallery provides support and visibility to the exploration, growth, and professionalization of decolonial practices in its curatorial discourses.

The exhibition proposal that brings the works of these four artists presents various currents and manifestations, among which portraiture, figuration, sculpture, and abstract expressionism stand out. Each one of them follows a personal line of work in which they explore media, themes, and narratives that invite debate on identity, the exploration of individuality and the evocation of the senses; proposals that gravitate around a type of revealing emotion that stands out from the hegemony of the conscious and the everyday.

Megan Gabrielle Harris, "Kismet", 2022 . OOA Gallery ©

Megan Gabrielle Harris, (Sacramento, United States, 1990) is a Nigerian descent creator who works between California, New York and Cape Town. In her works, the presence of the female figure is the central theme. And her landscapes in acrylic on canvas reproduce a free female figure every time empowered and sure of her place in the contemporary equation. The psychological treatment of others and herself, the approach to other bodies and her own, move away from the conventions with which black women have historically been identified. The voice of self-recognition imbues her portraits and self-portraits with a liberating force; Megan Gabrielle Harris' paintings are a social vehicle to generate present awareness about how the African female subject has been represented for centuries. Her research tries to break with the codes of association that place the black African woman at the center of a constrained and disrespectful vision, linked to a role imposed by a patriarchal society, which subjugates and exploits their physical bodies and degenerates their spiritual self.

The artist places the woman at the center of some landscape compositions, with earthy colors that fade into the background and impregnate the female presence with even more visual force. As if it were a spinal column, the women portrayed appear with their imposing hair in the center of the composition: confident, challenging, receptive and contemplative... In this way, she manages to recreate scenarios of individuality in outdoor spaces, in fugue postures, with their back to the viewer and even imitating the occasional conventional portrait, so common in the history of Western art but that she simply could not even have imagined in the past. Harris's work ponders the freedom of expression that women have achieved in some parts of the world and that, in others, is still a struggle to wage.

Médéric Turay, “As the wind blows”, 2022 . OOA Gallery ©

Médéric Turay, (Abidjan, Ivory Coast, 1979) currently lives and works in Marrakech, Morocco. He is a multidisciplinary artist inspired by abstract-geometric figuration, with a mixture of that cosmogony that roots the artist in his ancestral past. Turay has a vast reservoir of knowledge from his experiences in various parts of the world. His training indebted to hip-hop music, the graphic novel and his incessant travels through the United States and Africa, provoke an experiential connection in his work. When the viewer finds itself in front of his pictorial entities, sometimes figurative, other times abstract, and permanently impregnated with a complex visuality and a strong spiritual nuance. The artist preserves and cultivates his roots through ancestral masks and symbols, typical of Akán, in West Africa, a town from which he derives this heritage that connects with the vital forces that drive the human being.

Attempting to break away from the racial, social, geographic and political, Turay founds a type of expanded performative painting in which the intrinsic forces of the self are balanced in the symbols of the cross and the spiral. Stability and dynamism, rectitude and fertility, turn his characters into messengers of a cosmogony in which the past, present and future coexist.

Rémy Samuz, “Le marecheur” 2018. OOA Gallery ©

Rémy Samuz, (Cotonou, Benin, 1982) currently lives and works in his hometown. His sculptures fulfill the desire of many artists to humanize their inert creations with a breath of life. The visual force that accompanies his metal fabrics began when, being just a child, he dedicated himself to modeling miniatures of characters that, at that time, were a mystery to those around him. His artistic training, accompanied by specialization in metallurgy, has led this artist to master the technique of weaving iron wire almost perfectly. The rigidity of the metal does not prevent him from "having fun" conceptualizing sculptural works that address vast notions about family, freedom, identity, happiness, and love.

Oliver Okolo, “Disguised persona (Willian Hurley)”, 2022. OOA Gallery ©

Oliver Okolo, (Suleja, Nigeria, 1992) lives and works in Abuja, Nigeria. Self-taught, he is a young artist who has found a way to develop his creative universes in the representation of the human figure. The veil with which conflicts and social problems tend to overlap builds the narrative that the artist then pours onto the faces of his protagonists. Apparent calm, ease, indifference, and some vestiges of alienation, are ideas that can confuse the viewer in that fine-drawn and intelligent criticism that the artist recounts in his men and women peacefully located in calm settings. The absence of chaos, love in the air, the green sky, and the yellow, orange or blue are semantic keys to activate the presence of tension in the faces of the figures that provoke the viewer. The apparent simplicity of the portrait achieved with ease and realism supports the expressive capacity that Okolo works with both the versatility of charcoal and the textures he performs with the brush. The search for technical perfection is one of the artist's obsessions who is committed to using his references in a type of work that dialogues with otherness and proposes an updated reading of what is inherited in contemporary times, and that is part of a time expanded and not in an immovable territory.

Four African and African descent artists come to Art Madrid in this edition with an intrepid exhibition proposal that breaks into the scene of national production to build a story about identity, the foundation of the emerging, and the urgency of an unprejudiced look at African artistic production. The aesthetic and formal quality will not overlook its presence in the exhibition area. These makers own a historical reason that reminds us that from the outside, we can also appreciate the truth of others.



ART MADRID'25: TWENTIETH BIRTHDAY

The rain did not prevent the twentieth anniversary of Art Madrid from being celebrated in style at the Galería de Cristal of the Palacio de Cibeles. From the 5th to the 9th of March, the headquarters of the fair opened its doors to artists, galleries, collectors, art lovers and professionals of the sector to welcome us in an edition marked by a greater presence of women artists, more than 50% of debut artists, the presence of 34 galleries and around 1100 works produced between 2022 and 2025.


Art Madrid'25. Photo by Lucas Amillano.


Art Madrid'25 opened its doors with a gallery program that included 34 exhibitors, 22 national, 12 international and 7 for the first time at the fair. More than 200 artists exhibited their most recent works, representing the latest artistic trends on the national and international scene. Painting with a relevant presence in all its forms of expression and representation; sculpture, photography, drawing, video and installation.

During these five days, Art Madrid'25 welcomed around 20,000 visitors, including collectors, professionals, the general public and new buyers.


Art Madrid'25. Photo by Lucas Amillano.


The celebration of this edition was accompanied by a parallel program focusing on the conceptual axis: Territorio Ciudad. In the run-up to the fair, from 28 February to 2 March, the following projects took place in the city of Madrid: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada: Arquitecturas Imaginadas, Dialoga Ciudad and the second edition of La Quedada, a tour of studios and spaces for artistic creation. Arquitecturas Imaginadas transformed the metro into an ephemeral art gallery; Dialoga Ciudad filled the streets with poetry, establishing a direct dialogue with passers-by; while La Quedada opened the doors of artists' studios, allowing visitors to get a closer look at their creative processes. The week of the fair was also preceded by the Interview programme: Conversations with Marisol Salanova.


Art Madrid'25. Photo by Lucas Amillano.


After the opening of the fair, the programme continued with innovative proposals such as Open Booth, a space created in collaboration with the University of Nebrija and Liquitex, which invited students from the university's Fine Arts department to present their work in a professional context. Similarly, the Raíces Afuera** cycle explored concepts of identity and belonging through performances that proposed different points of view and an extended reflection on rootedness and mobility in contemporary society.

Art in motion also played a prominent role in this edition, thanks to Cartografías de la Percepción, a video art programme curated by PROYECTOR that analysed the relationship between inhabitants and their urban environment through immersive audiovisual works. There was also 20 Grados**, developed at Espacio Tectónica, where ten artists used augmented reality, sound and performance to explore the interaction between architecture and its inhabitants.


Art Madrid'25. Photo by Lucas Amillano.


One of the most innovative proposals in the edition was Ciudad Sutil by Susi Vetter, which transformed Montalbán Street into an interactive digital installation. This initiative transformed the public space and raised new questions about the relationship between people and their environment, inviting viewers to reflect on their impact on the urban landscape.

Around 30 artists were invited to participate in the parallel program of Art Madrid'25. An initiative that the fair's organisers intend to continue in future editions, with the aim of incorporating into the event other ways of supporting creation and encouraging dialogue between artists, the public and professionals in the sector, thus enriching the cultural experience of the fair.


Art Madrid'25. Photo by Lucas Amillano.


PATRONAGE, PRIZES AND RESIDENCIES: PROMOTING CONTEMPORARY CREATION

One of the fundamental pillars of Art Madrid is its commitment to promoting art and supporting creators. Through its Patronage Program, the fair has consolidated its role as a platform for the promotion of emerging talent and the consolidation of artists in the market.

The Acquisition Award has enabled selected works to enter important private collections. This year, the Studiolo Collection, E2IN2 Collection and Devesa Law have chosen the works of Armando de la Garza (Acquisition Award. Studiolo Collection), represented by DDR Art Gallery; Fernando Suárez Reguera (Acquisition Award. E2IN2 Collection), represented by the Luisa Pita Gallery, and Moisés Yagües (Acquisition Award. Devesa Law), represented by the Aurora Vigil-Escalera Gallery; an initiative that ensures the dissemination and preservation of the works of the winning artists within the national collecting circuit.


Art Madrid'25. Photo by Lucas Amillano.


For its part, the Emerging Artist Award, granted by One Shot Hotels as part of the One Shot Collectors program, has recognised the talent of Ana Cardoso, represented by Galería São Mamede. This recognition provides an important economic boost for the consolidation of artists in the development phase.

Finally, the Residency Award, organised in collaboration with DOM Art Residence and ExtrArtis, has been awarded to Luis Olaso, represented by Kur Art Gallery. Thanks to this award, the artist will enjoy an artistic residency in Sorrento, Italy, in August 2025, a unique opportunity for experimentation, cultural exchange and expansion of his artistic practice.


Art Madrid'25. Photo by Lucas Amillano.


COLLECTING: THE ART OF ACQUIRING WITH CRITERIA

With the One Shot Collectors Program, sponsored by One Shot Hotels, the fair sought to promote the acquisition of works of art through a space for specialised advice. Under the guidance of expert Ana Suárez Gisbert, participants received guidance on how to start buying art or expand their collections with knowledge and criteria. This programme has made a significant contribution to strengthening the contemporary art market and strengthening the link between artists and collectors.


Art Madrid'25. Photo by Lucas Amillano.


The twentieth edition of Art Madrid leaves behind sales figures that exceed those of the 2024 edition, with a total of 675 works acquired. Of these, 39 were acquired through the Art Madrid'25 Collecting Programme, led by art advisor Ana Suárez Gisbert. Ten per cent of the works exceeded the price of 20,000 euros; 15 per cent were pieces between 10,000 and 20,000 euros; 30 per cent were between 3,000 and 10,000 euros; and 45 per cent were works acquired for less than 3,000 euros. This confirms Art Madrid's role as a key event for those wishing to enter the world of collecting. In this latest edition, the fair has seen a greater influx of international visitors, as well as visitors from different regions of Spain, which confirms the growing interest of foreign collectors in adding works by Spanish artists to their collections. Once again, the galleries participating in Art Madrid have noticed an increase in the number of visitors and the interest shown by buyers, both experienced collectors and new enthusiasts who want to start collecting art.


Art Madrid'25. Photo by Lucas Amillano.


AN EVENT MADE POSSIBLE BY ITS NETWORK OF PARTNERS

The success of Art Madrid'25 was made possible thanks to the support of its official sponsors: Liquitex, Lexus, One Shot Hotels, Safe Creative, Universidad Nebrija and Cervezas Alhambra. Their support has been fundamental in the celebration of Art Madrid's twenty years of contemporary art.

In addition, the fair has enjoyed the collaboration of cultural platforms and institutions such as **PROJECTOR, CRU Cultural Platform, Contemporary Art Collectors Association 9915, Colección Studiolo, E2IN2, DOM Art Residence, Devesa, Enviarte, Vanille Bakery Lab & Café and Pago de Cirsus.

It has also received the support of public institutions such as the Museo Nacional Centro de Arte Reina Sofía, the Madrid City Council, the Ministry of Culture and Sports, and the Madrid Community, strengthening its presence in the cultural scene.

In the field of dissemination, the media partners are: PAC, Gráffica, Cultura Inquieta, ArtPrice, Arte al Límite, Arte por Excelencias, VEIN, Art Facts and Bonart Cultural have contributed to the global project of the event.


Art Madrid'25. Photo by Lucas Amillano,


ART MADRID: A FUTURE FULL OF POSSIBILITIES

After two decades of development, Art Madrid reaffirms itself as a dynamic, accessible and constantly evolving event. With more than 100,000 visitors in the last five editions, the fair has established itself as an essential reference in the national and international art scene.

The Galería de Cristal of the Palacio de Cibeles is once again the ideal setting for this celebration of contemporary art, a meeting place for galleries, collectors and artists from all over the world. With an innovative program and an increasingly open approach, Art Madrid'25 has shown that, after twenty years, its role in the artistic ecosystem is more relevant than ever, and its future is full of possibilities and new artistic explorations.


Art Madrid'25. Photo by Lucas Amillano.


Thank you for joining us in this 20th edition of Art Madrid. Your trust and support are essential to continue promoting contemporary art and culture.


See you at Art Madrid'26!