Art Madrid'24 – Harold López
Harold López
La Habana (Cuba), 1977
I approach interpersonal relationships as stories that do not describe a precise action. In my paintings the primordial event always seems to be about to happen or could have happened already, in an apparent ‘nothing ever happens’ that seeks to create an atmosphere of constant uncertainty, conveying moods rather than easily identifiable events, avoiding superfluous details and detailed descriptions of environments so that the viewer completes, from his own experience, the interpretation of the scenes I propose.
I look for a visual impact in my works, since today's spectator devotes very little time to the consumption of still images, due to the dynamics of an increasingly audiovisual world. I believe in the first glance in painting, which catches the eye quickly and then leads to reflection.
I work with an aesthetic close to that of advertising images, as I consider that we are in an eminently mediatic age, where ideas and symbols of all kinds are recycled and turned into merchandise. I try to redesign this reality by capturing the conflicts of contemporary man and returning them in another dimension that can offer different levels of reading, avoiding folklorisms or commonplaces typical of my condition as a Cuban, because I think that the existential conflicts of human beings are universal and not endemic to any geography or ideology.