Fidia Falaschetti grew up inspired by different subcultures, which shaped her creative street art skills. He studied "Production Design" at The Academy of Fine Arts, between Macerata and Florence in Italy, where he finished his degree in 2002. He started his professional career as a graphic designer, illustrator and photographer, as well as collaborating with different brands. Falaschetti investigates with his work the concepts of commercialism, consumer protection, small explosion culture and media globalization. The artist explores the relationship between digital and analog, assigning materials and elements of the past, transforming them into contemporary objects. the past, transforming them into contemporary objects. Fidia Falaschetti creates work that is satirical and playful, but also confronts the viewer to think about how and what she consumes. Fidia has exhibited her work in museums, art fairs and galleries in India, France, the United States, Brazil, Indonesia, Switzerland, the United Kingdom and of course Italy. international awards and many publications in different different media.