DIALOGA CIUDAD. PARALLEL PROGRAMME TERRITORY CITY. ART MADRID'25

Dialoga Ciudad is an action that is part of the parallel program of Art Madrid'25. It is a project of poetic actions in the city that aims to transform the urban environment into an artistic stage, integrating itinerant poetry as a vehicle that turns public spaces into platforms for reflection and interaction. Through ephemeral interventions at strategic points in the city, participants will explore the potential of poetry as a tool for emotional and social communication. This project highlights the role of art as a catalyst for sensitive dialogues within the urban fabric, redefining the relationship between citizens and their environment.

Four artists will travel the city with their performative actions, inviting reflection on contemporary artistic practices, reaching key cultural points in the capital, where they will engage in dialogue with passersby through poetry.

Invited Artist: Lucas. Pez Mago

Street Poetic Action with Pez Mago

Location: Plaza de Pedro Zerolo. Chueca. Madrid Centro, 28004 Madrid.

Time: 12:00 - 13:00h

Standing on a chair in the middle of the street, Pez Mago transforms into the spokesperson of the words born from his two poetry books, Esto antes tenía música (This Used to Have Music) and A la velocidad del deseo (At the Speed of Desire). With an old brass megaphone in hand, he projects poetry into the open air, without barriers or filters, letting the vibration of the moment be the guide. He recites verses that reflect the essence of his being, both from his poems and the lyrics of some of his songs, stripped of musical accompaniment, making the word the only bridge between the soul and the crowd.

This poetic act can be performed either by looking directly at the passersby, challenging them to connect with the echo of his words, or by gazing up at the sky, adopting the posture of a street preacher offering his truth to the wind, like someone casting a seed without knowing if it will germinate. The street is his stage, the megaphone his amplified voice, and the passersby are involuntary witnesses of an action aimed at awakening something deep inside each one.

The purpose is not only to share poetry but to create an ephemeral moment, an atmosphere filled with intentions, emotions, and reflections, where each step of the passersby can be touched by the power of words, even if only for an instant.

ABOUT THE ARTIST

Pez Mago is the artistic name of Lucas Álvarez de Toledo (Madrid, 1971). He has performed on all five continents over the last twenty years, particularly in Argentina, Colombia, Mexico, Chile, Uruguay, Costa Rica, Nicaragua, Peru, Brazil, Panama, Germany, Italy, Equatorial Guinea, Kenya... In 2018, he received the Piero Ciampi Award for Best International Artist. He was also a musician and instrumentalist in the band Depedro for five years (2010-2015), performing in Europe, the United States, China, South Korea, Australia, and New Zealand.

Pez Mago has released eleven albums since 2000 and has also published two poetry books: Esto antes tenía música (2015), A la velocidad del deseo (2018), and a travel book titled El mundo también se dobla (2016). Over these twenty years of touring, he has played over 1,500 concerts in small cafes and alternative theaters. He has combined his career as a live musician with other important roles, such as being an author. His songs (both lyrics and music) have been performed by a variety of artists, many of whom are far removed from him musical style: Depedro and Leiva recorded "Noche Oscura," Malú and Melendi recorded "Amigo," Sergio Dalma recorded "Con la boca por delante," Raphael recorded "Qué tendrá que ver," Clara Montes recorded "Luna," and so on.